As marketers, we are constantly trying to reach consumers on a deeper level. We aim to connect with them both emotionally and physically to send a carefully crafted message that will inspire and gently lead them to want to take a desired action. In the last decade, we’ve seen just how much technology is advancing our opportunities to achieve this objective.
While technology can be overwhelming, fast and furious, it also provides a bigger-than-life opportunity to reach a bigger audience that is more targeted than ever.
The direction the art of marketing is moving towards is futuristic and incredibly exciting. The development of digital marketing strategies are becoming crucial in the business world today and the possibilities of tools are continuing to increase.
Within the current playing fields of marketing where will your company stand among the competition? What moves will you need to make to stay ahead of the game? How will you connect with your audience in a way that matters to them?
These are all questions to take into account when planning your marketing strategy for the year. Since the digital realm moves so fast you’ll also want to have contingency plans in place and closely monitor your campaigns so you can quickly take action.
We expect 2018 to hold some fantastic ideas in store when it comes to marketing campaigns. We will see the growth of compelling content and an engaging customer experience where products and services are brought to life in the consumer’s eyes.
In this post, we are diving into the digital marketing trends that you should be aware of to thrive in 2018.
Introducing Immersive Marketing
We live in a fascinating world where digital technology can provide a sense of realism to a consumer’s experience. This is the generation that finally brought virtual and augmented reality to the mainstream audience. With immersion or immersive marketing, we see the opportunity to give users an experience that is fun and engaging from virtually any location.
There are even devices designed to feel virtual objects. Imagine a world where you can hold and feel a product that you are considering purchasing but still have the luxury of shopping from the comfort of your home.
Immersive marketing typically includes a call to action or a transaction button which completes the buying experience without ever leaving the page.
Explore Mind Mapping & The Customer Journey
By mapping out the consumer’s thought process you can determine a detailed approach to reach them. Proper planning can have a huge impact on productivity levels and effectiveness so why not plan out your customer’s journey for optimized reach and contingency plans?
While this is a practice that can still be done on paper there are plenty of digital tools out there to help make mind mapping easier. This trend is definitely one that we expect marketers to think about more in the upcoming year and is a must for digital marketing plans.
One benefit to this exercise is that it creates empathy with your consumer. Take the time to put yourself into his or her shoes. How would you like to explore your business, products and services?
Try Out Mobile VR
The amount of time people spend on their mobile devices is increasing and we don’t see the use of mobile devices slowing down. According to this article from TechCrunch, users are spending up to 5 hours a day on mobile devices! Now that smartphones have allowed for augmented reality apps and easier-than-ever social media access, users are engaging with their devices in ways we haven’t seen before. VR headsets for mobile devices are even gaining popularity.
One of our favorite TrueTour features includes being able to share easily with anyone via text message. We strive to provide a responsive tool for all mobile devices. We recommend that all companies not only have a presence on mobile but begin to think about how to change one’s perception of reality through a mobile device. This could be through 360° photography, video, or even augmented reality.
Live Stream Events
This is a trend that has been predicted in previous years and one that we see expanding in the next year. With almost every social media platform offering live streaming and the ability to go online within a second via smartphone it’s easier than ever to stream content in real-time. With live content comes real reactions and real conversations.
We’ve explored live streaming with our Virtual Happy Hours. This is a fun way to have a social event, engaging with our community from the comfort of wherever we each may find ourselves.
Generate Content Faster and Easier
Photo Source: Facebook
We’re finding that there are a plethora of resources and tools available to create digital content. We produce stunning 360˚ photographs for our members… but in addition, ou can also easily create 360° photos from panoramic photos taken on your mobile device. A number of apps make capturing, editing, and publishing content extremely simple and quick. This means that sharing information and ideas can be done faster than ever.
Tell An Authentic Story
Through digital storytelling, we can help audiences reimagine the world. The internet is flooded with content. In 2018, to market effectively, not only do you need to produce unique content and stand-out against competition, but you also want to provide a meaningful experience for consumers.
Create a compelling storyline that moves the customer. Use social listening to understand what your audience’s wants, needs, and desires are so that you can properly craft your message to effectively connect with them.
Understanding who your audience is and what they care about will make all the difference when you start creating your marketing message. The entire process begins with them and the action you want them to take.
You want to relate to the point that your brand gives your target audience a specific feeling.
A great tactic to achieve this goal is through authentic storytelling. With the use of a dynamic voice and an engaging plot, with a hero and a villain, with contract and a point of view, you can reach the sweet spot in an audience’s mind. And remember, don’t try to be everything to everybody. You want to cater and customize your story for your target audience.
Now that marketing is going in such an immersive and experience-driven direction, we’re intrigued to see how companies like yours will be incorporating these techniques and how consumers will respond and get involved. We have a great year ahead for the marketing and technology industries!
Are there any other digital marketing trends you anticipate to make headway in 2018? Do you plan on implementing any of the trends we talked about here? As always we welcome you to join in the conversation on your favorite Visiting Media social hub or leave a comment below!