Integrating your CRM, DAM, RFP/RFI platform, marketing automation software and other third-party channels is becoming real with TrueTour™ X.
If there’s one pertinent feature to include on your “must-have” list when comparing any Saas platform, integration is a feature all companies need in the era of marketing automation and data-centric selling.
We’ll let you in on a secret: TrueTour™ Version X is delivering multiple integration capabilities to customers, allowing for optimal use of user data and analytics, put straight into your salespeople’s hands. It’s never been easier to paint a complete picture of the customer for above-property management and revenue stakeholders, and TrueTour™ X will be an essential piece to make that picture whole.
TrueTour™ X API Capabilities Enable Massive Integration Potential
If you’ve been following our blog, you already know that TrueTour™ Version X will shift the way salespeople share unique experiences with customers and bring hospitality selling to a new level of engagement capability. If you haven’t read our official announcement, we strongly encourage you to click here and discover all of the amazing features headed for release! TrueTour™ X API will be one of the most exciting among many features to be released.
TrueTour X will integrate with other platforms in 4 major ways through the TrueTour™ X API:
1. User Integration: Share information bidirectionally with your CRM platforms by making it quick and easy to find customer contact details, and push a lead’s engagement activity into your CRM platforms.
2. Permanent Integration: Monitor the permanent integration traffic on your website when you integrate your immersive media onto key landing pages. Bring that engagement data to BI dashboards and analytics tools to improve engagement on your site and inform strategic decisions.
3. Third-Party Integration: When you integrate TrueTour X into third-party platforms like RFP/RFI software, you’ll be able to track the engagement data on any TureTour™ X-hosted media. Taking it a step further, help your team convert leads to sales and bookings via RFP autoresponses using custom TrueTour X experiences.
4. Marketing Automation Integration: Connect data and trigger behaviors within marketing automation software like Zapier to interweave your TrueTour™ X into nearly limitless other applications across your organization.
User Integration can connect your customer database with TrueTour, allowing for seamless sharing of experiences directly from your TrueTour X. When sharing an experience with a customer, your customer’s details are read from your CRM, and the key actions they take as they engage with their TrueTour experience will be pushed back into your CRM’s customer profile, keeping tabs on specific places and spaces your customers are engaging within your immersive sales materials.
Permanent integrations which live on your hotel website, displaying rooms, suites or event spaces on your landing pages, have their own set of engagement data. This information is valuable to monitor and observe the amount of traffic your specific rooms, suites or event spaces are receiving, and allow for fine-tuning of your pages to increase bookings and upsell rates.
Third-party integrations allow you to place specific assets onto key traffic-generating websites and into lead forms and proposal tools to leverage even more powerful capabilities. Never before seen on the marketplace, future capabilities of TTX will digest the details submitted into your RFP platform and automatically design a curated autoresponse which creates a customized digital experience for your lead to explore in that critical downtime between RFP submission and salesperson follow-up. Our data has shown that using TrueTour immersive visuals early and often in your buying cycle can increase closing rates and ROI by double digits!
Marketing Automation Integration goes beyond salesperson direct outreach and enables a new level of capability for marketing, revenue and management teams at and above property. With an API integration with Zapier or other marketing automation tools which connect over 3,800+ apps, there are almost limitless capabilities to leverage user engagement with business intelligence, marketing, sales, support, content and commerce applications used at multiple levels of your organization. Connecting to Google apps, Microsoft apps, Salesforce, Zoho, Hubspot, Mailchimp, WordPress, Stripe, Typeform, Zoom, Instagram, Facebook, Slack, dozens of PMS systems, the list goes on and on with the possibilities to connect your data and drive immediate action, saving time and valuable resources with an accurate and unified picture of your leads and customers.
Interested in learning more? Speak with an Enterprise Account Executive today (firstname.lastname@example.org) to hear about how to get started with TrueTour™ Version X as an early adopter of this game-changing technology.