Event decisions begin with a place.
A planner or group buyer may know the city, region or general footprint they need before they know which property fits. Portfolio sales teams need a way to meet that buyer at the geographic level and present the full range of available properties together.
We have launched Showcase Maps in the Visiting Media Platform. The new capability gives portfolio sales teams a geographic view of multiple properties inside a Portfolio Showcase.
With a single map, teams can present the portfolio as a connected footprint and help buyers explore properties based on location. The launch also includes AI search and custom property attributes, giving sales teams more ways to organize and present the properties in their portfolio.
Sell the footprint in one view
Property lists have a practical purpose, though they cannot communicate geography as clearly as a map. Buyers need to understand where hotels are located in relation to the places they are considering. Sales teams need to show the breadth of a portfolio without moving through properties one at a time.
Showcase Maps brings that context into the Portfolio Showcase experience. A portfolio sales team can present multiple properties together, giving the buyer a clear view of where each property sits within the broader footprint.
That shared view can support a more natural sales conversation. The discussion can begin with the buyer’s destination needs, then move into the properties that align with those needs.
Search around the buyer’s request
AI search helps teams find properties based on what a buyer is looking for. Custom property attributes let teams describe properties using information relevant to their portfolio.
Together, these capabilities give sales teams a more flexible way to navigate a portfolio during a buyer conversation. Instead of treating geography, property information and the sales presentation as separate steps, teams can bring them together inside one Portfolio Showcase.
“A buyer who knows the region but not the property is the hardest conversation to have from a list. We designed Showcase Maps so they see the shape of the portfolio, not just its contents,” said Yaoyao Ma, Senior Product Designer at Visiting Media. “AI search answers the question a buyer asks; the map shows what they didn’t think to ask — the property one city over they’d never have named but would happily consider.”
Present the portfolio the way buyers see it
A portfolio represents more than a collection of individual hotels. It represents choices across cities, regions and destinations.
Showcase Maps gives portfolio sales teams a visual way to communicate those choices. Buyers can see the geographic reach of the portfolio while sales teams guide the conversation with AI search and property-specific attributes.
“One brand color themes the whole showcase, pins included,” Ma added. “What a seller sends a buyer should read as their portfolio, not our tool.”
For DOSMs, VP Sales leaders and portfolio sales teams, the result is a clearer way to present multiple properties through one experience.
Showcase Maps, AI search and custom property attributes are live in the Visiting Media Platform. Open your Portfolio Showcase and use Showcase Maps to present your portfolio as a geographic whole. Not on the platform yet? Contact us to schedule a demo.