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Kuula is a 360° viewer. Visiting Media is a hospitality sales platform.
Kuula is a general-purpose 360° photo host. Hospitality sales teams need integrated distribution and lead intelligence Kuula doesn't offer.
| Category | Visiting Media | Kuula |
|---|---|---|
| Built for | Hospitality sales — events, group, leisure, brand teams | General 360° photo hosting across all verticals |
| Workflow | TrueTour viewer + Visiting Media Platform asset library + AI lead scoring + Studio capture | Upload 360°, share link |
| Hospitality integrations | Cvent, Delphi, Marriott CORE, Hyatt CANVAS, IHG, Tripleseat, ProposalPath | None purpose-built |
| Sales intelligence | Tracks every share, attributes views to prospects, scores leads with AI | Basic analytics on tour views |
| Asset support | 360°, 3D models, CGI, video, drone, floor plans, PDFs, brochures, event diagrams | 360° photos + photospheres |
If you need to host a 360° photo, use Kuula. If you need to win a $5M sponsorship deal because the prospect can see your stadium in immersive detail, you need Visiting Media.
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