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Threshold 360 gets you found. Visiting Media gets you booked.
Threshold 360 is built for passive Google Maps visibility. Hospitality sales teams need a live sales motion, not just a map pin.
| Category | Visiting Media | Threshold 360 |
|---|---|---|
| Built for | Hospitality sales motion — live guided tours, group/event conversion | Broad, cross-industry passive visibility (125,000+ locations, 19 countries) — hospitality is one vertical among many |
| Sales enablement | Visiting Media Platform: custom per-client links, engagement tracking, lead intelligence, proposal integration | "Set it and forget it" website/Google embed — built to sit and wait, not to drive an active sales conversation |
| Account management | Dedicated Customer Success representative from turnover, plus training and QBRs | General support line |
| Distribution | Cvent, Delphi, Marriott CORE, Hyatt CANVAS, IHG brand sites, Tripleseat, SynXis, brand.com | Website embeds, social media, Google Business Profile / Google Maps |
| AI content | TrueTour + Visiting Media Platform AI lead scoring, conversational tours, MCP server for AI agents | "Aether" — a beta AI add-on (from $69/mo) that generates marketing video/flythroughs from a single 3D capture; not yet in general availability |
| Recognition | Hotel Tech Report’s #1 Virtual Tour Platform (2024), perfect score; ~3,000 hotels served | 125,000+ locations served across many industries; not hospitality-specialized |
A map pin gets you discovered. A live guided tour gets a group sales deal closed.
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