Director of Sales & Marketing (DOSM)
Beating the comp set, hitting RevPAR index, growing mix of business, defending pricing against the property down the street.
Where the friction is
- Long emails and SaaS jargon from vendors who do not understand the role
- Slow proposal turnaround when the comp set is two steps quicker
- Outdated photos and floor plans that no longer match the renovated property
- New sales hires taking weeks to be useful
What changes
Virtual site inspections
Replace the in-person site visit with a virtual one. Show spaces photography can't capture — scale, flow, configuration — without waiting for a room to open up.
Immersive proposals
Send a branded virtual walk-through with the proposal — beat the comp set on first response, not just on price.
Centralized branded assets
Content that survives staff turnover and renovation cycles. Every sales rep pulls from the same library — always current, always on-brand.
Faster ramp
New hires sell from day one — the platform shows them the property as well as a five-year veteran could.





















