This week, IHG launched a TrueTour™ ‘test drive’ bringing TrueTour™ to their Company Managed portfolio in the Americas. This partnership could effect more than 70 hotels in North America. With this move, IHG becomes one of the global hotel groups leading the charge in the standardization of immersive sales and marketing tools.
As a global leader in hospitality excellence, IHG continues to bring value to their customers in new and exciting ways. Standardizing the TrueTour platform across their Company-managed and luxury portfolio will amplify the ability to create an emotional connection with their customers and bring a sense of immersion and connection.
With the TrueTour Test Drive Program, every property who comes on board will receive ongoing immersive 360°/3D content creation; hands-on start-to-finish support across their sales teams; website, email and proposal integration; and immersive content syndication to third-party platforms such as Google, TripAdvisor, CVent, OTAs and more!
“A small group of InterContinental properties utilized Visiting Media’s TrueTour tool in 2018 and 2019 and experienced very positive results. We’re excited to present this opportunity to other IHG properties at a discounted rate under Visiting Media’s TrueTourTM ‘test drive’ program. Using this experiential technology we will reach customers in a new and exciting way and continue to differentiate our hotel experiences from competitors. We support this initiative and would love to get a significant group of properties on board.”
Senior Manager, Channels & Loyalty
Activation | CMH & Luxury
InterContinental Hotels Group
“TrueTour has been an indispensable selling-tool for our team. The Visiting Media team has been a delight to work with. They are proactive in ensuring that we are aware of all of the technology TrueTour offers to enhance our selling strategies from group to leisure customers. They make business easy. When our meeting space was recently updated, we seamlessly arranged for re-shoots to ensure the TrueTour is as accurate as possible. We look forward to continuing our partnership with Visiting Media!”
Assistant Director of Marketing & Communications
InterContinental Los Angeles at Century City, Beverly Hills
The future looks bright with IHG and Visiting Media as TrueTour takes their luxury sales and marketing to the next level!
Interested to learn more about the Test Drive Program? Contact us today to schedule your free demo: