Resources
Research, guides, and ideas for hospitality sales leaders.
The buyer's guide for evaluating immersive platforms. The whitepaper behind the 17× ROI number. The blog for ongoing news, trends, and product updates.
Guides & Whitepapers
The evergreen resources sales leaders use to evaluate Visiting Media.
Buyer's Guide
TrueTour Essentials Buyer's Guide
Everything you need to evaluate immersive sales platforms — feature comparison, deployment considerations, vendor RFP framework.
Whitepaper
17× ROI: Early & Active vs. Delayed & Occasional
The data behind the most-cited number in hospitality immersive selling. Read the methodology, sample size, and per-segment breakdown.
Whitepaper
The CGI Whitepaper
When to use CGI vs. real-world capture, and how the math works on cost, time-to-deliver, and downstream conversion.
Case Study
17x ROI Whitepaper
Discover the measurable revenue impact of active TrueTour integration across enterprise hotel portfolios.
Featured Reading
Where Visiting Media is going.
May 28, 2025
AI in Hospitality: Visiting Media’s Perspective on
By Visiting Media In an industry defined by human connection, the rise of artificial intelligence (AI) is often met with equal parts excitement and caution. At Visiting Media, we believe the future of hospitality isn’t about man versus machine—it’s about man with machine. AI isn’t replacing hospitality professionals; it’s equipping them with smarter tools to […]
Apr 24, 2026
Your Visiting Media Data, Now Conversational. Here's
Our first MCP integration is read-only on purpose. Here’s what that means for partners and customers building on the Visiting Media platform. Author: Eric Sniff, CTO, Visiting Media There’s a friction point that anyone on our platform has hit. You’re prepping for a call, drafting a report or comparing engagement across your portfolio and you […]
Apr 10, 2024
Visiting Media Unveils Visiting Media Platform, an
View the original press release: HotelTechReport April 10th, 2024 Visiting Media Platform is the Next Evolution in Tailored Solutions for Hospitality Teams that uses immersive storytelling to let them showcase and sell their unique offerings effortlessly CARLTON, OR — 04/10/2024 — Visiting Media, a leader in hospitality sales enablement technology, begins a new stage in the company’s […]
Sep 10, 2025
Visiting Media Appoints Eric Sniff as Chief Technology
Welcoming Eric Sniff as Visiting Media’s New Chief Technology Officer We are thrilled to announce a significant addition to our executive team: Eric Sniff has joined Visiting Media as Chief Technology Officer (CTO), effective September 08, 2025. In this newly created role, Eric will be instrumental in driving the next wave of innovation across our […]
May 1, 2026
Visiting Media Partners with UpMail to Transform Hotel
The Partnership Combines Immersive Virtual Tours with Dynamic Proposal Technology to Help Hotel Sales Teams Close More Business, Faster. NEW YORK, NY – April 30, 2026 – Visiting Media, the leader in immersive sales enablement for the hospitality industry, today announced a strategic partnership with UpMail, a modern proposal platform built to help sales […]
From the blog
Latest posts.
Sep 8, 2026
Google’s Agentic Move Changes the Hotel Search-to-Booking Path
Google is bringing agentic hotel search to Ask Maps and has launched agentic hotel booking in AI Mode. Hotel commercial teams now have to ask whether an AI agent can accurately understand and represent their property.
Sep 2, 2026
Put Your Hotel Portfolio on the Map
Showcase Maps is live in the Visiting Media Platform. Portfolio sales teams can now present multiple properties as a geographic footprint inside a Portfolio Showcase, with AI search and custom property attributes to guide the buyer conversation.
Aug 7, 2026
The Prismm Shutdown Is the Wake-Up Call Hotel Events
Cvent is shutting down Prismm on December 31, 2026. As Hyatt and IHG accelerate AI-driven event distribution, the vendor decision now depends on more than diagramming: whether event space data is ready for where group demand is going next.
Aug 5, 2026
The Economics of AI: What Owners Care About Today
The fee conversation is becoming a margin conversation. Accor and Hilton are connecting AI directly to owner economics, and the commercial stack now has to prove its place in it.
Jul 30, 2026
Introducing Global Search: the fastest way to find the
On July 22 we launched Global Search in the Visiting Media Platform. Press CMD+K or Ctrl+K from anywhere to find the tour, room, space, or property you need without digging through menus.
Jul 28, 2026
What $1 Billion in Event AI Does Not Solve
Cvent committed $1 billion and 70+ product innovations to event AI at CONNECT 2026. Workflow speed does not change what happens in a planner's imagination. The content layer decides who gets found.
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