Founded in 1984, Sage Hospitality has strategically grown into one of the largest privately held hotel investment, management and development companies in the nation operating a variety of large, full-service hotels and extended stay and select-service properties. Sage Hospitality’s comprehensive management portfolio includes major international brands for Marriott, Starwood, Hilton and IHG as well as independent boutique hotels.
As Sage was looking to leverage the power of TrueTour at scale, Sage has included TrueTour as their annual list of recommended solutions across its entire portfolio. Already seeing significant success with dozens of Sage properties such as Hotel Nia, Hotel Commonwealth, The Nines (Luxury Collection Hotel), and Denver Marriott Tech Center, they could see how TrueTour added incremental revenue and showcased their properties’ value regardless of the style, size or specialty. Any of their hotels or resorts could find significant value leveraging the tool based on the Test Drive system.
TrueTour makes is incredibly fast and easy for hotel sales people to find and present their sales and marketing materials during face-to-face selling (site tours, trade shows) and when selling at a distance (proposals, phone, screenshare, emails). TrueTour is highly pragmatic and provides real-time engagement data as customers view and share sales materials. TrueTour analytics also integrates into nearly all existing CRM solutions like Salesforce/Delphi.
They’ve encouraged other properties in their portfolio to take advantage of global rates provided to TrueTour Test Drive participants.
The differentiation TrueTour will provide to properties at scale will give Sage properties an edge against their competition.
Interested to learn more about the Test Drive program? Speak to one of our sales representatives today and schedule your free demo!