Coming early 2021, TrueTour™ Version X will introduce previously unthinkable sales and marketing tools to planet Earth, truly pushing the boundaries of what’s possible when it comes to promoting hotels and resorts. Developed through super-user feedback, thought leadership, data-based invention and top industry R&D, this new TrueTour™ platform version combines many existing selling tools along with powerful immersive visuals to create a true selling super-tool… you truly have to experience it to understand the impact TrueTour™ X will have across the hospitality industry.
Today we’re unveiling a sneak peek of the latest innovations coming this year from Visiting Media’s top design team. Without further ado, we’re excited to share with you eight of the many new features built into TrueTour X!
1. Curated Customer Experiences – No email or proposal reply will ever be the same!
The current TrueTour™ app works like a digital tool belt, housing your sales and marketing materials together in a single CMS/digital environment. Using our current platform, sales people can create unique customer links showcasing immersive experiences (explore this guestroom or check out this suite). But it’s not currently possible to create bespoke experiences, quickly on demand, that contain ANY combination of content, just for a single customer. With TrueTour™ X, that will all change!
TrueTour™ X will allow users to quickly create highly personalized sales kits by selecting any combination of content, designed for a specific customer, creating custom multi-media content experiences. For example, let’s say you’re replying to a bride and want to collect together 10 photos, 2 videos, 4 PDFs, 4 360° photos, 3 3D models and a banner ad all together into one link. Well, that’s easy with TrueTour™ X!
On top of that, you’ll be able to add a personal audio recording, video and special instruction just for your client that’s delivered along with your sales materials. As customers explore your sales materials you’ll enjoy real time engagement alerts via email, text and directly into your CRM software (Salesforce, etc.).
TrueTour™ X makes it easy to ‘bookmark’ and clone customer experiences (sales kits) so you can easily reuse/send your most popular sales materials over and over, adding in custom elements as a last step just before delivery.
Better yet, record personal intros and share real-time notes even after your sales materials have been sent/delivered to customer, including the ability to add quotes, signed contracts, receipts and more. Respond to RFPs in the most sophisticated, personal way possible to edge out from your competitors and earn business faster!
TrueTour™ X will also integrate these capabilities into most existing RFP platforms so you can keep using your favorite RFP tools, with the added benefit of delivering highly compelling and personalized tracked replies!
2. A New TrueTour™ Dashboard: Data, Data, and More Data at Your Fingertips
TrueTour™ X includes a robust analytics dashboard available to each user. One logged into the TrueTour™ X platform, team members may view their own analytics, customer engagement data and leads (Yes, leads! More to come on that).
Property administrators can see an aggregate overview showing the collective analytics of the entire team, ranked by key performance metrics. Use this information to generate custom reports and track team goals.
For corporate decision-makers, there is an additional level of multi-property insight and reporting which shows how a portfolio of properties are leveraging their most sophisticated selling tool.
Our new dashboard also generates integration code (URLs, embed codes, API calls) which integrates TrueTour™ X content and experiences onto websites, into proposal platforms, PDFs, OTAs and more! These ‘permanent’ integrations show up in your analytics dashboard so you can track engagement and conversions from your entire global footprint, in one view!
3. Real-time Customer Engagement Analytics and Heat Mapping
TrueTour™ X takes engagement data to an entirely new level. It’s great to know when a customer clicks on a link, but knowing what they actually do with your sales materials is key!
With TrueTour™ X, see precisely where your leads are clicking and which actions are converting the most sales and upgrades. Track your customers’ journey through your sales kits so you can time your questions and follow up perfectly. With this knowledge comes curated selling power.
4. TrueTour™ Drive – Live Guided Tours from Anywhere in the World
If you’ve walked a customer through your property using face time and your mobile phone, TrueTour™ Drive will be your new favorite tool! TrueTour™ X includes a revolutionary new way to showcase your spaces to a customer in real time.
Unlike screen share solutions that lower visual quality and often lag, TrueTour™ Drive mirrors your computer or device with what your customer is experiencing on their end. For example, imagine you’re working on a large incentives event and the client can’t visit your property ahead of time. Using TrueTour™ Drive you simply:
- Launch your TrueTour™ app and click ‘DRIVE’.
- Enter your customer’s name and email address or phone number to register the link to their account and send/text a Drive link (Also, you can share a Drive link with an unlimited number of recipients!).
- Customer clicks the link and voila – they see everything you see.
As you explore your property on your TrueTour™ app, your customer sees the exact same experience. Add measurements, draw on the screen, record memos and more. You can even turn on your webcam to personalize the presentation and ‘flip’ the camera, showing your customer a live feed of your hotel if desired.
At the end of the meeting, the entire presentation is saved inside your client’s TrueTour™ file and shared with them as a TrueTour™ Experience. As your customer revisits this tour content, you receive engagement alerts.
5. TrueTour™ CRM Integration and New RFI Capabilities
Create a singular data picture of your customer with bi-directional sync between TrueTour and your current RFP and CRM platforms. Your TrueTour analytics, lead scoring, open rates and other important data will generate actionable data-points inside tools like Salesforce. With this complete customer picture, you can ensure every opportunity for white-glove selling is leveraged.
TrueTour™ X also includes an entire RFI (request for information) platform, eliminating the need for simple info forms and most overcomplicated RFP systems.
Using TrueTour™ X, it’s possible to generate custom RFI forms for use on a website, at trade shows, or as a gateway above TrueTour™ Experiences, social media ads, QR codes, PDFs and more. Leads flow from your RFI network directly into your TrueTour™ inbox, email and/or SMS feed.
Based on your customer lead RFI entries, TrueTour™ X generates a personal reply message and custom TrueTour™ experience and sends it to your lead, thanking them for their inquiry. As the lead engages this auto-delivered experience, TrueTour’s AI capabilities begin to generate a ‘lead score’, providing you with powerful insights before you even speak/reply to the lead! More on this feature below.
6. TrueTour™ AI & Lead Scoring: Give your Salespeople the Upper Hand!
Allow artificial intelligence, built into TrueTour™ X, to elevate your sales team’s expert intuition. Gain AI insights in real time, delivered straight to each team member’s dashboard, inbox and mobile device!
As your leads view and explore within your sales proposals and RFI auto-replies, your salespeople will receive constant engagement data including follow-up tips and closing advice in the form of a ‘lead score.’ TrueTour’s lead scores are based on AI that learns your customers’ behavior patterns.
Know when leads are currently exploring your property experiences, how often they revisit and if they share with others. Understand when potential customers are fully engaged and when it’s time to reach out and restart the conversation… intelligent suggestions will keep your teams focused on high-value tactics.
All engagement data syncs instantly into your CMS, making it easy to track trends and react at the right time, earning you more business – the smart way!
7. TrueTour™ Holodeck – The Power to Sell Your Property Before it Exists!
If you’re old enough to remember StarTrek then you probably know what a holodeck is. If not, google it!
Visiting Media’s TrueTour™ Holodeck technology makes it possible to transform any space in literally millions of ways, in real time! This feature also works with pre-builds/new properties giving sales teams a way to share and pre sell spaces that don’t currently exist!
Imagine you’re about to remodel your ballroom. Visiting Media’s photography team visits your property and scans your ballroom using an advanced camera system. Within a day we generate a TrueTour™ Holodeck out of your ballroom, creating a virtual space/digital blank canvas, to build off of! Next, we add new carpet, updated drapes and new paint, new lights – anything! Then we drop in tables, chairs, a dance floor; with millions of options we generate a perfect virtual experience showcasing your new space set up multiple ways, each a stand along 3D/VR experience.
But what if your property hasn’t been built yet? We can easily create a TrueTour™ Holodeck using most architectural renderings and CAD data. From there, process is the same, giving your team a new way to supercharge how you sell your newly remodeled spaces and new construction!
8. TrueTour™ Offline: For Where the Internet Don’t Shine!
Many of our customers use their TrueTour™ app at tradeshows and off property. While internet coverage in improving and many of TrueTour™’s most powerful features do require online connectivity, TrueTour™ X will include the option of using a selection of TrueTour™ capabilities offline.
These exciting new features are just the tip of the iceberg in immersive selling innovation. Share your comments below, or vote for your favorite new feature!