Combining the efficiency of a digital asset management tool with the effectiveness of virtual sales enablement brings us to the next evolution in virtual selling. In this post we share some cold, hard facts about the future of hospitality selling in this accelerated reopening phase.
Digital asset management and sales enablement has become even more important as properties shift into full gear after running lean through 2020. As properties are opening back up with limited resources, the small investment in building up the TrueTour asset library provides extreme benefits of virtual sales enablement software. Sales enablement is proven to pay dividends in the time savings and effectiveness of those limited salesperson resources. Our current customers love the built-in features of their TrueTour platform to share content from their library across their organization. Taking those user-favorite features to the next level in TrueTour™ X will multiply a sales team’s limited resources.
Digital Asset Management vs Sales Enablement: What’s the Difference?
For the purposes of this post, the phrase “digital asset management” describes software that stores, organizes and makes useful an organization’s library of digital assets –– which may encompass 360° images, 3D models, still images, PDFs, audio, video, VR, AR, CGI models and more. A DAM is the “single source of truth” for consistent sharing of files. A good DAM should also allow for easy sharing of content, delivered to customers, vendors, partners and more.
Sales enablement software traditionally empowers sales teams with advanced features that improve their effectiveness. Features such as asset usage analytics, easily sorting and segmenting assets and curating different types of content into sophisticated presentations make tailored correspondence a breeze based on user’s engagement behaviors and artificial intelligence.
Blending these benefits with advanced virtual (360°/3D/CGI) tech into one tool, TrueTour™ X is the inflection point between virtual selling, sales enablement and data asset management.
Why is sales enablement and DAM important to integrate with 360°/3D virtual touring technology?
Currently, generic virtual touring technology rarely features sales materials and paths to purchase relevant to the customer’s buying experience. The standalone ‘virtual tour’ software is very one-dimensional, open-ended, and not always easy or intuitive to navigate. TrueTour X will emulate the most effective true-to-life qualities of a live site inspection and deliver that experience wherever a customer has access to the internet, which makes your salespeople’s lives easier and their reach more impactful.
When you’re able to curate a journey, serve buying materials relevant to leads, and follow up during their virtual experience to answer questions (and more!), you can deploy a remote workforce alongside your onsite team and provide curated tours of properties around the globe, without missing those important communications and closing touchpoints. It’s all about customizing the customer experience. With this tool, you can put the “custom” in customer.
According to Adobe’s Consumer Content Survey*, customers are 51% more likely to make a purchase when they see customized content. They are also 49% more likely to become loyal to the brand and 46% more likely to recommend the brand to others if they are served content which is curated based on their preferences. Younger generations are also more likely to use digital content on their mobile device to make buying decisions even while considering purchases in person. Possibly the most critical of all — half of consumers would stop from making a purchase if they were shown content which was not contextually relevant.
This shift in digital buying preferences is too impactful to ignore, and TrueTour X is being designed to serve only the most customized content to those interested in booking in-person experiences. The DAM and lite sales enablement features built into the current version of TrueTour — and the elevated sales enablement power of TrueTour X — will keep properties on pace to match changing consumer expectations.
This data validates our own user feedback, showing higher conversion rates and ROI when using TrueTour in a thoughtful, curated way early in their customer’s buying cycle. To use TrueTour today to multiply return on investment, we’ve written a research-backed guide giving our customers specific ways to thoughtfully integrate their current TrueTour™ throughout their websites and 3rd party platforms. Contact our Communications Team to receive a copy, exclusively for current customers. (Related post: New Data Shows a 17x Increase in ROI With One Simple Difference: Early & Active vs Delayed & Occasional Use of TrueTour™)
The hospitality industry has never seen the state-of-the-art features coming soon in TrueTour X mid-2021, which are designed specifically with hospitality salespeople in mind. Be among the first in the world to access virtual selling capabilities that will take your organization lightyears ahead of the competition.
Talk to us today to learn more and preview some of these amazing features.
We are looking for beta testers! If you are a current Visiting Media customer, please leave your information below. We would be interested in connecting with you and gaining your insights into the user experience of TrueTour Version X prior to its release mid-2021: