Did you know that booking abandonment rates on hotel websites are 78.3%, with the most common reasons around research and price comparison? Consider the potential revenue slipping through your fingers because your sales game lacks that cutting-edge appeal. And imagine if you could decrease your customers’ time spent ‘shopping around.’

Are you ready to revolutionize your sales strategy and seize missed opportunities?

Start by asking yourself how you would answer these questions about your sales process.

• Does your proposal offer a unique combination of assets (e.g., images, videos, floor plans, PDFs, websites, etc.) tailored to your prospect-specific needs?
• How do you deliver assets to your prospects? Through email, text message, or print?
• Can you track when your prospects open your emails, read your proposal, or engage with a specific asset?
• How do you build momentum to follow up and provide the best sales experience possible?

Today, in the competitive landscape of hospitality, your team can’t stand out if they’re relying on large files sent over email. Nor can you sell at your full potential using compressed images of your hotel and PDFs created who-knows-when. And, there sure isn’t anything revolutionary about waiting to follow up only after realizing you’ve been ghosted.

Revolutionizing the sales game and closing deals faster requires a combination of innovative strategies and a deep understanding of your customers needs. Here are three ways to stand out and boost your sales effectiveness:

#1 STAND OUT With Personalization

Listen and understand your customers’ needs. When presenting a proposal, the one-size-fits-all deck won’t make you stand out from the crowd. Your customers KNOW when they’re getting cookie-cutter pitches. For example, If you have a destination wedding prospect, how much more effective would it be to add only what they’re truly interested in onto their proposal?

• Venue images, videos, and floor plan
• Buffet menu
• Accommodations for the couple and guests
• A website with tourism information about the area
• Q&A sheet
• RFP

You get it. Don’t inundate your proposal with information that’s only otherwise interesting to, say, a business conference prospect. Oftentimes, less is more, especially when the goal is to help your customer reach a decision as quickly as possible.

Further, leveraging technology allows you to up your sales game and switch from saying “I’ll get back to you with more information” to “I’ll send you a personalized experience right now.” Personalization has never been easier or faster than with a Sales Enablement Platform. Using the right tool, you can, in seconds, create bespoke experiences for your prospects and then track their engagement.

#2 CONNECT With a Multi-Channel and Immersive Approach

Speaking of bespoke experiences, you’re probably already capable of creating them. Maybe you have a folder of files meant for caterers and another for weddings and so on. That’s great! But, how quickly can you create a new one? How granular can you make them before it’s too overwhelming to keep track of? How do you share it?

While it’s seemingly easy to create immersive experiences, the process can quickly become too time-consuming and difficult to manage. That is, without a Sales Enablement Platform.

Using the right tool unlocks a world of selling superpowers. You can quickly create an infinite number of experiences that can be updated in real-time, tracked, and shared however is most convenient for your prospect. Whether that’s showing a QR code or sending a single link over text or email, the right tool should meet your customers in the channels they like best.

Imagine this, you call to follow up with a wedding planner who’s feeling hesitant about the room blocks. Using your Sales Enablement tool, you can build an Immersive Experience showing only images of rooms in the block and a 3D model of the floor. With this Experience, they can explore exactly where they will be staying. While you’re still on the phone, you send the wedding planner a text message with a link that takes them directly to the curated assets. They gain the confidence to make a decision and you close the deal.

Nobody needed to do a site visit and they didn’t have the time to shop around. That’s the power of Immersive Experiences.

“It’s really changed our ability to do site inspections… It’s really helpful. With the photos, being able to look around, the 360s with all of our windows in the ballroom. That’s been a good selling feature for us. It definitely accelerates the sales process. It gives customers that comfort of signing, maybe without even coming in for a site visit.

Associate Sales Director at Hyatt

#3 WIN With a Follow-Up at the Right Time

Having enhanced engagement tracking to help your team know exactly when your prospect interacted with your assets and being able to make a follow-up call right on time will significantly increase your conversion rate. A study from insidesales shows that 30-50% of sales go to the vendor that responds first.

Your Sales Enablement Platform is your secret weapon when it comes to following up with your prospects. Take all of the guesswork out of the sales process and know exactly when it’s time to call back. Tracking engagement with your prospects means that you can confidently reach out as soon as they’ve had a chance to review their curated Immersive Experience.

Up your Sales Game With Technology

Let’s face it: using technology is the only way to stand out against the competition. With the vast sea of tools available, doing things the way you’ve always done them is the fastest way to get left behind. Personalization, Immersive Experiences, and engagement tracking are necessities, not nice-to-haves. Don’t be one of the countless businesses that allow your clients the time to hear back from other vendors or ‘shop around.’ Technology like Visiting Media’s TrueTour™ cuts ‘shopping around’ by 45%. Today, Sales Enablement Technology purpose-built for the hospitality industry is the best way to gain a competitive edge and revolutionize your sales game.

TrueTour™ by Visiting Media

TrueTour™ by Visiting Media gives your Sales team selling superpowers! Stop zipping your files and compromising quality. Using our Sales Enablement Platform you can gain instant access to your most up-to-date resources, tailor your client engagement, and outperform your competitors. Sell from anywhere and meet your customers where they already are using a single link shared via text, email, or QR code. Stop letting your deals go dark with the same cookie-cutter proposals and start shining a light with an unforgettable TrueTour Experience.