Visiting Media conversions

From passive to actionable: How to transform your video marketing

At Visiting Media, we talk a LOT about immersive content. We encourage you to create 360˚ photography and video, add interactive points of interest with calls to action, and we get very excited about engaging your customers with your visual media.

But, how exactly does this work?

Getting a ton of views on your online video campaign can feel great. However, the most valuable videos do more than just generate passive views and warm, fuzzy feelings. They encourage your audience to take action and become long-term, loyal customers.

To transform your video marketing from passive to actionable, let’s looks at some tips for achieving the 3 C’s of actionable online videos: conversations, connections, and conversions. Continue Reading…

Visiting Media

Today’s ‘try before you buy’ mindset is reshaping how people shop

When was the last time you bought something without consulting a review? If you’re like most folks, simple purchases can often set off a research project worthy of an academic dissertation. And for bigger things, like one’s annual vacation, online bookmarks and lengthy discussions are the tip of the iceberg. For life events – either personal or corporate…. forget about it.  Continue Reading…

Greta Rose Agency GDPR help

A Designer’s Take On Implementing GDPR On Your Site

Most likely, your inbox has been flooded with notifications updating Privacy Policies. You’ve probably seen the term “GDPR” a lot, too. If you have a website, hopefully you’ve also been informed that this is something you do need to know about.

Personally, I wonder if this is a virtual security measure, much like the annoying body scanner at the airport which requires that I undress practically to the nude and hold my hands above my head like I’m a captive. I wonder if these measures are more for the appearance of security than actual prevention… But, that’s another story for another day.

In the meantime, I want to share with you a recap of a few articles I’ve found that explain this new standard much better than I could.

So here’s what’s going on.

Continue Reading…

Memorial Day Visiting Media

How to Help Customers In Their Most Important Moments: Northstar Memorial Group

In addition to a day off of work, patriotic BBQ and summer refreshments on ice, the meaning of Memorial Day touches the most important moments of our lives, and of those we love. It is a day in which we are inspired to honor those people who have given their lives to service. Many expand the traditional meaning of the day to appreciate those close to us who we have lost.

Recently, we had the pleasure of speaking with longtime Visiting Media member, Dave Montgomery of Northstar Memorial Group. For over a decade, NorthStar Memorial Group has guided the future of the funeral and memorialization profession with a mission to care, comfort and plan. They are industry leaders dedicated to serving the living by honoring the deceased and the legacies they entrust in our care. Continue Reading…

How to Maximize 360˚ On Your Website: Overleaf Case-Study

When introducing a completely new product, it can be extremely challenging to explain its benefits to the world. Remember Steve Jobs’ first keynote introducing the iPhone? Remember the slow hushed gasp of awe and wonder that descended over the audience as they started to realize the miracle of technology that was about to change global behavior as they knew it?

There’s only one Steve Jobs, we know, we know…. but, in all honesty, that is how we feel around here at Visiting Media headquarters when trying to explain the benefits of TrueTour® to our members! And, when a member DOES embrace the power of TrueTour and takes our word for its capabilities, it is so exciting!

That’s why when Overleaf Lodge and Spa followed our recommendation to replace their existing photography with our TrueTour 360˚ photo gallery to show off their exclusive suites and event venue, we had to do an office dance party and share their successful project with you!
Continue Reading…

Visiting Media: Design Matters

Your Customer Journey, Part 5: Why Design Matters

We are now in the final segment of our 5 part series about developing the ultimate customer journey. We started the series by defining the term in part 1, then in part 2 we explored how virtual reality and 3D modeling can play an integral role in the customer journey. In part 3 and part 4 we walked through fun case studies for both the hospitality and private event facility sectors. Here we’ll discover how to make your TrueTour® customer journey different from your competitors.

Note that this post is designed as an advanced sequel to its predecessors in the series, so we would recommend reading through the previous posts before diving into this one. For part 5, we’ll share our insider fave forms of engaging marketing campaigns that can be used as a foundation to which you can add your own unique ideas. Tackle the ideas that are most relevant to your space, or venue, or try them all! Continue Reading…

Visiting Media Trade Show

Four Tips to Elevate Your Tradeshow Experience in 2018

If you participate in the trade show event cycle for your business – either as a booth or as a guest – you may be excited to know the industry is changing under your feet….. literally.

For many of us, the rush of the trade show circuit is one with which we have a love-hate relationship. It involves a great deal of travel, tremendous preparation and the work often begins after the networking has finished and potential negotiations can commence. It is also where the pulse of your industry connect, thrive, share and plan for the rest of the year.

I could write several volumes on the history of this particular model of marketing, but needless to say that technology’s influence – in particular, the introduction to (and warm reception of) virtual reality may have a very positive impact on our ability to engage, interact and introduce our businesses in an entirely new way. Continue Reading…