The music, the lighting, the flavors, the ambiance… restaurants are one of the most experience-based businesses that Visiting Media serves.
Most consumers go to restaurants to be transported somewhere new and exciting with all five senses. When implemented correctly, immersive 360° and 3D visuals provide powerful differentiation! It pains us to see stellar restaurants forgo immersive marketing, and use the same-old promotional tactics which have less and less effectiveness in the digital age. When that happens, we see an engaging business leaving money on the table.
We’ve tracked some key stats in partnership with a few hundred Visiting Media restaurant clients to help shed light on the benefit of TrueTour™.
20% increased revenue per private event customer
88% increase in website engagement
130% increase in mid-week and corporate bookings
When those types of results equal an increase in foot traffic and cashflow, implementing TrueTour becomes a no-brainer. And when you see your space captured in ultra-high-definition 360° imagery and immersive 3D, you’ll feel the power these visuals can bring to the table.
Here are five simple – yet high-value – ways restaurants are currently using TrueTour – with impressive results.
Book 15-40% more private events and buy-outs!
Our clients enjoy 24/7 access to a local 360°/3D photography team. As you host epic events, we’ll be there before the client to quickly capture 360°/3D visuals.
Most Visiting Media clients call upon us multiple times per year to create an ongoing portfolio of 360°/3D content that they use to improve selling. Both the visit and content creation are included in Visiting Media’s service.
TrueTour has an easy-to-navigate customer journey built right in. With multiple setups of your space loaded into your TrueTour, you can immediately show your restaurant’s versatility. This is a much more powerful way of getting to the “yes” than trying to explain what you can do – with TrueTour™ your customers emotionally experience what’s possible.
Integrate TrueTour with your reservation software like Resy or OpenTable to show your space before your customers book
You’re already using online booking software – why not leverage these tools to stand out during your customer’s search. TrueTour is designed to plug right into the tools you use most often for a seamless sales experience. Stand out among the hundreds of competitors in your area by inviting these potential customers into your restaurant for an immersive marketing and 360°/3D experience.
Integrate immersive visuals onto your website, Google profile and TripAdvisor.
Reach your prospects as early in their booking process as possible. The earlier you can get your immersive content in front of your guests, the better your chances to truly wow them and pull them in to book. TrueTour integrates onto your website, Google profile, TripAdvisor page and beyond. The more your website and profiles convey the sense of being in your space, the more they drive business directly to you.
Retarget your customers to drive visitors to your review sites and increase repeat visitors
With TrueTour’s re-targeting capabilities, you can integrate TrueTour into your restaurant’s Google re-targeting campaign. Anytime someone views TrueTour™ content they get a tracking pixel dropped onto their device. This allows Google to recognize them and send your ads!
From there, follow up with reminders to book their next visit or leave a glowing review. The more exposure to your restaurant your visitor sees, the more they will crave another visit!
Click here to see a quick tutorial how this is done straight from your TrueTour dashboard.
Showcase your source gardens, farms, rivers and streams for farm-to-table authenticity using a pop-up modal within your website
Authenticity is key in this day and age. While the term “farm to table” has become common terminology, take the uncommon approach and show – don’t just tell – your guests about your farm-to-table practices. With the unexpected element of surprise and delight, they’ll engage with your culinary experience on a whole new level when you bring them on the foraging journey alongside your chefs.
We recommend implementing a pop-up modal on your website within your storytelling copy wherever you reference these locations. For an added touch, have your servers pull out an iPad tableside to let the customer into the full experience start-to-finish.
These quick tips are just the beginning. Connect with our Sales team for your personal demo to see the latest in immersive visual technology. Partner with TrueTour and start seeing your restaurant’s ROI and sales increase today!