Integrating TrueTour onto your website is an important step when taking advantage of the power of immersive marketing. We sat down with Brian Lawrence, expert web designer and marketer in the wedding industry who thoroughly understands the elements which engage and inspire brides and grooms to take action. He knows how to convert browsers into leads and drive engagement online.
Similar to the way TrueTour targets your prospects as early as possible in the buying cycle, he uses very specific principles to resonate with your leads and present yourself in the best way possible. Working with TrueTour customers, he’s integrated TrueTour onto websites to deliver results for venues just like yours.
Using examples of these integrations from Mountain House Estate, we’ve distilled five expert, actionable tips you can leverage today to enhance your TrueTour website integrations and your prospects’ user experience, whether you’re a wedding venue, country club or hotel.
1. Present – don’t overwhelm!
Sometimes all you have is about 30 seconds to convince someone to want to connect with you. The feeling you convey on your homepage or an artfully designed landing page will have to sell your space immediately. You have to ‘wow’ them from the very beginning and evoke an emotional response. Many of us want to overcommunicate with information because we have so much we want to convey. But if you overwhelm your viewer with too much detail, they’re going to lose interest. Make it easy for them to reach out and connect by providing calls-to-action in multiple places in order to help strike when the iron is hot. Do this through your website as well as on every page of your TrueTour using strategic Calls-to-action at the top of the screen.
2. Speak the customers’ language – visually and verbally.
It’s a widely known fact that the imagery on your website is absolutely critical to conveying your sense of space, ambiance, and overall emotional impression. But also, when it comes to presenting your expertise, the copy and language you use on a website is critical for helping the audience feel like you know their needs, wants and desires before they’ve even expressed them. When it comes to copy, less is more, and language is critical. Do your best to leave industry jargon at the door and speak to them on a personal level.
3. Stuck with corporate rules and guidelines? Research the availability of the current domain name you current use and add the word “wedding or event”.
Have this vanity domain to point to a separate landing page dedicated to event selling. When you’re competing in the events industry, sometimes traditional corporate websites are bogged down in cookie-cutter designs which are mandated by a corporation or parent company. Unfortunately, that can sometimes limit the ability to really let your venue shine. Creating a dedicated landing page specifically to sell your event space can help enhance the event shopping experience without distracting with too much corporate branding. Working with a third-party developer can allow you the flexibility to create a unique sales funnel tailored to your event prospects. Integrated visuals like TrueTour will shine on a landing page designed to highlight your immersive visuals and event venue ambiance, which will drive conversions.
4. Traffic is important – conversions are critical!
It’s more important to convert qualified leads than attract the masses. Sophisticated SEO, leveraging Google or social advertising, and PR outreach is only as powerful as the ability to convert those leads once they come to check you out. Invest first in your website and powerful visuals, working from the bottom of your funnel to the top, so you don’t waste precious investment dollars at the wrong step in the process.
5. Study your own customer reviews online!
Glean your strongest selling points from your clients’ reviews that they’ve posted and use that as key selling points throughout your website and during your customer journey. Reflect back to your customers what they’re looking for in their own words. You’ll make them feel understood, becoming a company they know they can trust.
When integrating TrueTour onto your website, working with a knowledgeable web design expert is key, someone who is an industry insider who understands your industry and your customer thoroughly. That’s why choosing an expert like Brian Lawrence for the wedding industry, and leveraging TrueTour for event and hospitality immersive marketing, will create for you a powerful web presence which won’t try to fit a square peg into a round hole. The strategies that industry experts bring will help you exceed well above and beyond your goals for your online presence and ROI.
Take a look at all the industry-backed products Brian offers, and schedule your free TrueTour demo today to learn more about optimizing your wedding and event venue sales presence.
Brian is producing a wedding industry networking and educational event on November 18th at Hyatt House in Jersey City that will focus on empowering wedding businesses to improve their website and online visibility by sharing ideas and tools that can be implemented without the need to hire anyone. This will also have a positive impact on the results of all advertising, marketing and social media. You can get more info on the event at http://weddingmarketingconference.com.