Revenue • Nov 7, 2023
The Negative Impact of Using Outdated and Unorganized Assets on Your Hotel Business
In the ever-evolving landscape of the hotel industry, delivering a competitive advantage in your sales process is paramount. Not all prospects are local or willing to travel for an on-site tour, but the expectations for the best proposal and sales experience are always high. How can leaders and sales teams ensure they provide the best recommendation, illustrating all the information and benefits of their property without falling into the trap of unorganized assets: sending multiple large PDFs or low-quality images that most likely will be outdated?
These days, staying ahead in hospitality isn’t just about the best services; it’s also about how you present them.
In this blog post, we’ll explore three negative impacts of relying on outdated assets in hotel sales. We’ll also show how Sales Enablement Software can be a game-changer in enhancing your sales process and boosting revenue.
Impact #1: Sales & Revenue
Outdated assets such as old and low-quality stock images negatively impact buyer’s interest and expectations. It limits the sales team’s capabilities and hinders their ability to sell efficiently.
Imagine you’re the one booking a wedding. You explore a handful of photos, 3D models, and property maps and decide to reach out to learn more. However, the salesperson you speak with tells you that there have been some changes not seen in the assets you’ve explored. Maybe there’s a new banquet hall or new landscaping. Perhaps everything you’re hearing sounds great on paper, but are you really going to make your final decision from word of mouth?
Not when your comp set has shared a set of customized assets in record time.
You can’t rely on imagination to sell to your customers. Moreover, you definitely can’t grow your business when your competition is one step ahead. Nowadays, your business’s ability to sell efficiently is only as good as the technology supporting your team.
Impact #2: Marketing
Unorganized assets may make it challenging to market and promote the hotel effectively. Inconsistent branding, outdated marketing materials, and a lack of digital presence can drastically impact the hotel’s ability to reach potential prospects. Worse, unorganized assets make it more difficult to compete with other properties.
The last thing you need when trying to market your hotel is a lack of images, videos, or promotional materials that actually show your hotel as it is today. Perhaps you’ve undergone a renovation, overhauled your amenities, or changed your pricing. Regardless, lacking collateral that depicts your business as it is can be a slippery slope with your customers.
In hospitality, service is ultimately what you’re selling. Your customers rely on your reputation for delivering consistent and trustworthy service. Outdated, unorganized assets send a clear message to prospects that providing accuracy, reliability, and frictionless service isn’t your priority.
Save yourself (and your customers) the headache and frustration of circulating misleading marketing materials. Use software as your source of truth so every function of your revenue team knows where to turn for the latest assets.
Impact #3: Operations
Everyone from front desk services to catering to Directors of Sales and Marketing (DOSMs) is impacted by the use of outdated and unorganized assets. And the result of using those assets is the same across the board: more manual work.
The operations of your hotel business suffer when using unorganized and outdated assets. Incorrect menus, missing brochures, and old web pages are just a few pitfalls that can bring your business to a crawl.
When the day-to-day operations of your business are interrupted, at best, your staff needs to invest extra time explaining, locating, or reassuring your customers. However, at worst, the cost of old, unorganized assets is missed opportunities to build rapport with your customers, ultimately leading to lost deals.
The place of technology as it relates to hotel operations is to enhance the human element of the sales process, not replace it. When you don’t need to worry about the little things, you can spend more time building meaningful relationships with your customers.
So, what do I do about Outdated and unorganized assets?
If you want to evade the negative impacts of using outdated and unorganized assets, don’t use them. Simple as that, right? Not exactly.
Updating PDFs, reshooting videos, and reorganizing your library of assets is just one part of a larger battle. Understanding how to keep those assets up-to-date and how to keep them organized is a challenge. For many hotels, internal teams have historically ensured that assets meet your brand’s standards. However, leaving that as a manual process is how you’ll be surpassed by competitors leveraging technology to do it for them.
Today, Sales Enablement Platforms provide the necessary tools to harness the power of your sales materials. Implementing Sales Enablement Technology shifts the conversation from “How do we update and organize our assets?” to “How do we best USE our assets to sell smarter, faster, and easier?”
After sending a proposal, a client reached back at me and said, ‘Jonathan, you won! Your proposal was the best! It explained everything. The links you sent that I could see everything really just stood out!’ And it happens quite often.
Jonathan Muscillo, Group Sales Manager at Heldrich Hotel
When you don’t have to second guess what you’re sharing with your customers, you can instead tailor their experience. You can show them exactly what they want to see. And you can let them explore on their own. And you can empower them to make confident decisions to close deals—all with Sales Enablement Technology.
TrueTour™ by Visiting Media
TrueTour™ by Visiting Media gives your Sales team selling superpowers! Using our Sales Enablement Platform, you can gain instant access to your most up-to-date resources, tailor your customer engagement, and outperform your competitors. Sell from anywhere and meet your customers where they already are using a single link shared via text, email, or QR code. Stop letting your deals go dark with the same cookie-cutter proposals and start shining a light with an unforgettable TrueTour Experience.
Revenue • Nov 7, 2023
The Negative Impact of Using Outdated and Unorganized Assets on Your Hotel Business
In the ever-evolving landscape of the hotel industry, delivering a competitive advantage in your sales process is paramount. Not all prospects are local or willing to travel for an on-site tour, but the expectations for the best proposal and sales experience are always high. How can leaders and sales teams ensure they provide the best recommendation, illustrating all the information and benefits of their property without falling into the trap of unorganized assets: sending multiple large PDFs or low-quality images that most likely will be outdated?
These days, staying ahead in hospitality isn’t just about the best services; it’s also about how you present them.
In this blog post, we’ll explore three negative impacts of relying on outdated assets in hotel sales. We’ll also show how Sales Enablement Software can be a game-changer in enhancing your sales process and boosting revenue.
Impact #1: Sales & Revenue
Outdated assets such as old and low-quality stock images negatively impact buyer’s interest and expectations. It limits the sales team’s capabilities and hinders their ability to sell efficiently.
Imagine you’re the one booking a wedding. You explore a handful of photos, 3D models, and property maps and decide to reach out to learn more. However, the salesperson you speak with tells you that there have been some changes not seen in the assets you’ve explored. Maybe there’s a new banquet hall or new landscaping. Perhaps everything you’re hearing sounds great on paper, but are you really going to make your final decision from word of mouth?
Not when your comp set has shared a set of customized assets in record time.
You can’t rely on imagination to sell to your customers. Moreover, you definitely can’t grow your business when your competition is one step ahead. Nowadays, your business’s ability to sell efficiently is only as good as the technology supporting your team.
Impact #2: Marketing
Unorganized assets may make it challenging to market and promote the hotel effectively. Inconsistent branding, outdated marketing materials, and a lack of digital presence can drastically impact the hotel’s ability to reach potential prospects. Worse, unorganized assets make it more difficult to compete with other properties.
The last thing you need when trying to market your hotel is a lack of images, videos, or promotional materials that actually show your hotel as it is today. Perhaps you’ve undergone a renovation, overhauled your amenities, or changed your pricing. Regardless, lacking collateral that depicts your business as it is can be a slippery slope with your customers.
In hospitality, service is ultimately what you’re selling. Your customers rely on your reputation for delivering consistent and trustworthy service. Outdated, unorganized assets send a clear message to prospects that providing accuracy, reliability, and frictionless service isn’t your priority.
Save yourself (and your customers) the headache and frustration of circulating misleading marketing materials. Use software as your source of truth so every function of your revenue team knows where to turn for the latest assets.
Impact #3: Operations
Everyone from front desk services to catering to Directors of Sales and Marketing (DOSMs) is impacted by the use of outdated and unorganized assets. And the result of using those assets is the same across the board: more manual work.
The operations of your hotel business suffer when using unorganized and outdated assets. Incorrect menus, missing brochures, and old web pages are just a few pitfalls that can bring your business to a crawl.
When the day-to-day operations of your business are interrupted, at best, your staff needs to invest extra time explaining, locating, or reassuring your customers. However, at worst, the cost of old, unorganized assets is missed opportunities to build rapport with your customers, ultimately leading to lost deals.
The place of technology as it relates to hotel operations is to enhance the human element of the sales process, not replace it. When you don’t need to worry about the little things, you can spend more time building meaningful relationships with your customers.
So, what do I do about Outdated and unorganized assets?
If you want to evade the negative impacts of using outdated and unorganized assets, don’t use them. Simple as that, right? Not exactly.
Updating PDFs, reshooting videos, and reorganizing your library of assets is just one part of a larger battle. Understanding how to keep those assets up-to-date and how to keep them organized is a challenge. For many hotels, internal teams have historically ensured that assets meet your brand’s standards. However, leaving that as a manual process is how you’ll be surpassed by competitors leveraging technology to do it for them.
Today, Sales Enablement Platforms provide the necessary tools to harness the power of your sales materials. Implementing Sales Enablement Technology shifts the conversation from “How do we update and organize our assets?” to “How do we best USE our assets to sell smarter, faster, and easier?”
After sending a proposal, a client reached back at me and said, ‘Jonathan, you won! Your proposal was the best! It explained everything. The links you sent that I could see everything really just stood out!’ And it happens quite often.
Jonathan Muscillo, Group Sales Manager at Heldrich Hotel
When you don’t have to second guess what you’re sharing with your customers, you can instead tailor their experience. You can show them exactly what they want to see. And you can let them explore on their own. And you can empower them to make confident decisions to close deals—all with Sales Enablement Technology.
TrueTour™ by Visiting Media
TrueTour™ by Visiting Media gives your Sales team selling superpowers! Using our Sales Enablement Platform, you can gain instant access to your most up-to-date resources, tailor your customer engagement, and outperform your competitors. Sell from anywhere and meet your customers where they already are using a single link shared via text, email, or QR code. Stop letting your deals go dark with the same cookie-cutter proposals and start shining a light with an unforgettable TrueTour Experience.