Accor's Luxury & Premium Brands Launch TrueTour Across Central and Eastern Europe
Accor's Luxury & Premium Brands division in Central and Eastern Europe evaluated several immersive marketing platforms before selecting Visiting Media. TrueTour stood out on the quality of its 3D and 360° imagery, the ease of adoption for property sales teams, and a demonstrable return on investment visible within the first year of deployment.
"We have implemented the TrueTour App in several properties of our Luxury & Premium Brands in Central & Eastern Europe in 2019, more properties to come, and the results have been amazing. It enables our sellers, both Hotel Sales & Global Sales, to use new immersive visuals and provide a selling tool that fits perfectly the clients needs to virtually experience the hotel & event space, present 360° images and 3D virtual tours of the property. Hotel PowerPoint presentations are something from the past, new 360°/3D technology is the way forward."
Petra Loecher, Vice President Sales Luxury & Premium Brands, Central & Eastern Europe, Accor
The Initial Rollout: Seven Flagship Properties
The program launched with seven key properties across Central and Eastern Europe:
- Fairmont Le Montreux Palace
- Sofitel Munich Bayerpost
- Sofitel Berlin Kurfürstendamm
- Swissôtel Le Plaza Basel
- Raffles Europejski Warsaw
- Pullman Berlin Schweizerhof
- Swissôtel Zurich
Each property received a dedicated Visiting Media Property Coach responsible for onboarding, training, photography scheduling, and web embed support. The Coach model was designed to ensure every property's sales team could use TrueTour confidently from day one, without relying on internal IT or marketing resources.
"The result is amazing and will help us showcase the property and our advantages. The team is really helpful and always ready to support us with the technology and account management. Very well organized and especially appreciate the excellent weekly follow ups with our Property Coach."
Lucie Piron, Marketing Manager, Fairmont Le Montreux Palace
On the Road: IMEX Frankfurt
Visiting Media's VP Sales team joined the Accor Central and Eastern Europe team at IMEX Frankfurt, bringing TrueTour into live trade show conversations. Sales representatives could walk prospects through 3D property environments directly on the show floor — a format that replaced brochures and static screens with something prospects could actually explore.
Where Things Stand Today
TrueTour is now deployed across Accor's EMEA portfolio, well beyond the original seven properties. Accor Luxury & Premium properties across the region continue to use TrueTour to build immersive proposals tailored to individual clients — replacing templated decks with experiences that reflect each property's specific character and event spaces.
Properties interested in TrueTour for their Accor-flagged hotel can contact Visiting Media to get started.