Seeing notable TrueTour™ success with Accor Hotel properties in the United States, the company has expanded TrueTour to their luxury Eastern European brands to elevate their international selling capabilities.
As a multinational hospitality company with holdings on nearly every continent, Accor Hotels was looking for a way to improve the performance of their event and leisure sales teams using innovation, versus just following the herd. They were particularly interested in converting more business at large trade events like imex and driving private event bookings ‘at-a-distance’ through email, phone and proposal selling. That’s where Visiting Media came in.
Over a 6-month period a few dozen Accor Hotel properties in the Americas began utilizing the TrueTour™ APP and immersive content including 360°, 3D and virtual reality in their sales efforts. Applications included using TrueTour inside proposals, when on the phone with customers, in emails and via the TrueTour APP (on a device) during site tours.
Immersive content helped Accor properties, such as the Fairmont San Francisco, convey the capabilities and flexibility of their spaces, driving inbound leads, booking speed, conversions and customer happiness. The results gained in the US and Canada after two years with Visiting Media caught the eye of properties on other continents.
Accor’s Eastern European division was weighing a number of modern marketing tools to elevate their MICE and leisure selling capabilities to a global audience. As many competing technologies around the world made their proposals, being put through a rigorous vetting process, one platform stood out among the crowd. Measured against quality of visuals, ease of use, capabilities and ROI, TrueTour led the pack and became the top choice to take Eastern Europe’s Luxury and Premium brands to the next level in immersive marketing.
“We have implemented the TrueTour App in several properties of our Luxury & Premium Brands in Central & Eastern Europe in 2019, more properties to come, and the results have been amazing. It enables our sellers, both Hotel Sales & Global Sales, to use new immersive visuals and provide a selling tool that fits perfectly the clients needs to virtually experience the hotel & event space, present 360° images and 3D virtual tours of the property.Petra Loecher
Hotel PowerPoint presentations are something from the past, new 360°/3D technology is the way forward.”
Vice President Sales Luxury & Premium Brands
Central & Eastern Europe
With Eastern European properties, many of them simultaneously steeped in history and on the cutting edge of modern sophistication, it was vital to showcase the luxury and charm of each property in accordance with Accor Hotels’ standards for excellence. Starting with six key Eastern European properties, the Visiting Media team went to work launching their TrueTour experiences.
Visiting Media was able to produce rapid results for each of these properties due to the swift and efficient participation of the property representatives at each hotel. Hand in hand with our Property Coaches, each hotel worked seamlessly to launch their APP in order to see rapid returns on the corporate investment.
Property Coach for Properties and Corporate Liaison
Every one of our customers, near and far, receives their own training and support coach dedicated to the customer’s sales success. Think of Visiting Media as an extension of a property’s marketing team and experts on using immersive content to improve sales. We understand the stepping stones necessary for you to see tangible results, which is why we found it a minimum requirement to provide a dedicated coach for each of our accounts who is committed to holding your hands through important milestones.
“The result is amazing and will help us showcase the property and our advantages. The team is really helpful and always ready to support us with the technology and account management.Lucie Piron
Very well organized and especially appreciate the excellent weekly
follow ups with our Property Coach.”
Fairmont Le Montreux
Multiple meetings and trainings are provided as part of standard service to train new staff on an ongoing basis, schedule and coordinate photo shoots, work with your web developers to embed your content on your website, learn how to leverage your new media in your marketing materials… the list of possibilities are endless with TrueTour, which is why our coaches are there with you throughout your journey.
Trade Show Selling Support in Person
Most recently, Visiting Media’s VP Sales Team went on the road to assist the Accor Eastern Europe team to sell in person at Imex Frankfurt. With the sales team by their side every step of the way, Accor Eastern Europe received the high-quality service that all Visiting Media customers receive when selling in new or challenging environments. Setting up WiFi connections, training your team on Virtual Reality headsets, putting together customized presentations — the Visiting Media is there to amplify your use of the tool to maximize your selling potential.
Visiting Media succeeds when customers succeed, our investment in our customers’ successes are an integral touchstone of our dedication to service.
As Visiting Media and Accor Hotels grows its partnership around the globe, you can travel along with us through this journey to showcase incredible properties all over the world. There is more exciting news to come, so stay tuned!
Interested in learning more about our corporate liaison programs? Speak with one of our VP Sales Representatives today and learn how Visiting Media’s TrueTour™ APP and iCMS can drive your portfolio forward.
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