For consumer and hospitality brands, environmental ethics is a touch-point your consumers care deeply about. According to a 2019 study, about two thirds of US travelers (66%) believe people need to act now and make sustainable travel choices to save the planet for future generations.
The music, the lighting, the flavors, the ambiance… restaurants are one of the most experience-based businesses that Visiting Media serves. Continue Reading…
We get asked this question so often, we wanted to highlight specific do’s and don’ts to fully leverage TrueTour’s website integration opportunities. Continue Reading…
We at Visiting Media ensure our technology continues to provide cutting-edge marketing power. We want you to stay ahead of the curve to reach your consumers, and one method is to leverage a state-of-the-art virtual reality experience. Continue Reading…
Hundreds of wineries are successfully using TrueTour to connect with their consumers every day, engaging with people all across the world. Continue Reading…
When we approached the team at CenturyLink Field – home of the Seattle Seahawks – to provide them with a best-in-class selling tool to showcase their spectacular event spaces, we knew they already had limited experience with immersive content through the virtual tour on their website. Continue Reading…
Remodeling and updating furniture is common in the hospitality industry. As hotels alter their look and feel to keep up with consumer trends, it’s also critical to modernize the visual selling tools they use to show off newly remodeled spaces. Having the best visual selling tools increases the return on investment a newly remodeled property hopes to enjoy. Continue Reading…
We debuted our new assistive audio hot spot feature on January 1 and it has been a smashing success!
Rather than relying on antiquated, traditional sales and marketing materials for our customers, through the TrueTour app, you are able to create blended customer experiences specifically built for each individual target. Our technology makes this incredibly fast and easy as well as highly trackable.
We are traveling to 12 American Cities in 12 months!
(New Orleans, Honolulu, Denver, Houston, Atlanta, Miami, Chicago, New York, Boston, Minneapolis, Los Angeles, Las Vegas)
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Imagine holding a small beacon in your pocket, which you have programmed with a powerful strategic message perfect for the environment you find yourself in – perhaps a trade show floor or a festival event.
With a single click, anyone within a 400 meter range of you receives your message on their phone, offering them something they can’t resist. Your message delights the audience and they appreciate the instant gratification of your offer.
Perhaps you’ve already experienced “proximity marketing.” Most likely if you’re a Starbucks fan, you’ve received a free drink for more than one happy hour occasion. Or perhaps you’ve walked into a store and been pinged about the 10% offer made just for you.
Proximity marketing is incredibly effective, and we are very close to being able to offer this technology to our members! Continue Reading…
Perhaps the most challenging part of our job each day is opening a conversation with a person who has never heard of TrueTour®, and doing our best to induce such enthusiasm and inspired curiosity that we successfully live through the first 2 minutes. If we can survive the initial skepticism and natural tendency to say no for no reason, then we are pretty much golden. Once a person sees what TrueTour is, and what it can do for any sales and marketing team, then the fun begins and the conversation is a bit like telling a child he will literally be meeting Santa any minute and can actually have every toy he wants. Really. Continue Reading…
At Visiting Media, we talk a LOT about immersive content. We encourage you to create 360˚ photography and video, add interactive points of interest with calls to action, and we get very excited about engaging your customers with your visual media.
Getting a ton of views on your online video campaign can feel great. However, the most valuable videos do more than just generate passive views and warm, fuzzy feelings. They encourage your audience to take action and become long-term, loyal customers.
To transform your video marketing from passive to actionable, let’s looks at some tips for achieving the 3 C’s of actionable online videos: conversations, connections, and conversions. Continue Reading…
When was the last time you bought something without consulting a review? If you’re like most folks, simple purchases can often set off a research project worthy of an academic dissertation. And for bigger things, like one’s annual vacation, online bookmarks and lengthy discussions are the tip of the iceberg. For life events – either personal or corporate…. forget about it. Continue Reading…
Most likely, your inbox has been flooded with notifications updating Privacy Policies. You’ve probably seen the term “GDPR” a lot, too. If you have a website, hopefully you’ve also been informed that this is something you do need to know about.
Personally, I wonder if this is a virtual security measure, much like the annoying body scanner at the airport which requires that I undress practically to the nude and hold my hands above my head like I’m a captive. I wonder if these measures are more for the appearance of security than actual prevention… But, that’s another story for another day.
In the meantime, I want to share with you a recap of a few articles I’ve found that explain this new standard much better than I could.
In addition to a day off of work, patriotic BBQ and summer refreshments on ice, the meaning of Memorial Day touches the most important moments of our lives, and of those we love. It is a day in which we are inspired to honor those people who have given their lives to service. Many expand the traditional meaning of the day to appreciate those close to us who we have lost.
Recently, we had the pleasure of speaking with longtime Visiting Media member, Dave Montgomery of Northstar Memorial Group. For over a decade, NorthStar Memorial Group has guided the future of the funeral and memorialization profession with a mission to care, comfort and plan. They are industry leaders dedicated to serving the living by honoring the deceased and the legacies they entrust in our care. Continue Reading…
With the introduction of global call to action tabs, your sales team can increase engagement in a powerful and easy-to-manage way. Continue Reading…
If you haven’t discovered this feature, you can upload a custom branded image when sharing your TrueTour with others via social media (Facebook, Instagram, Twitter), email or via SMS text. Watch the short 5 minute video to see how easy it is for Visiting Media members to upload a custom image which represents your business and brand. Continue Reading…
Discover why the Promo Banner Ad feature is so powerful and how to use it.
The Promo Banner feature inside your TrueTour member dashboard is particularly powerful. In this article, we’ll explain how this easy feature may just become your very favorite marketing tool! Continue Reading…
When introducing a completely new product, it can be extremely challenging to explain its benefits to the world. Remember Steve Jobs’ first keynote introducing the iPhone? Remember the slow hushed gasp of awe and wonder that descended over the audience as they started to realize the miracle of technology that was about to change global behavior as they knew it?
There’s only one Steve Jobs, we know, we know…. but, in all honesty, that is how we feel around here at Visiting Media headquarters when trying to explain the benefits of TrueTour® to our members! And, when a member DOES embrace the power of TrueTour and takes our word for its capabilities, it is so exciting!
That’s why when Overleaf Lodge and Spa followed our recommendation to replace their existing photography with our TrueTour 360˚ photo gallery to show off their exclusive suites and event venue, we had to do an office dance party and share their successful project with you!
Continue Reading…
We are now in the final segment of our 5 part series about developing the ultimate customer journey. We started the series by defining the term in part 1, then in part 2 we explored how virtual reality and 3D modeling can play an integral role in the customer journey. In part 3 and part 4 we walked through fun case studies for both the hospitality and private event facility sectors. Here we’ll discover how to make your TrueTour® customer journey different from your competitors.
Note that this post is designed as an advanced sequel to its predecessors in the series, so we would recommend reading through the previous posts before diving into this one. For part 5, we’ll share our insider fave forms of engaging marketing campaigns that can be used as a foundation to which you can add your own unique ideas. Tackle the ideas that are most relevant to your space, or venue, or try them all! Continue Reading…
If you participate in the trade show event cycle for your business – either as a booth or as a guest – you may be excited to know the industry is changing under your feet….. literally.
For many of us, the rush of the trade show circuit is one with which we have a love-hate relationship. It involves a great deal of travel, tremendous preparation and the work often begins after the networking has finished and potential negotiations can commence. It is also where the pulse of your industry connect, thrive, share and plan for the rest of the year.
I could write several volumes on the history of this particular model of marketing, but needless to say that technology’s influence – in particular, the introduction to (and warm reception of) virtual reality may have a very positive impact on our ability to engage, interact and introduce our businesses in an entirely new way. Continue Reading…
Welcome to part 4 in our customer journey series. If you haven’t read our past posts discussing this topic, we highly recommend doing so! Part 1 will give you great insight into developing a customer journey from scratch, and what questions to ask yourself when you create one. Part 2 explains how 3D models can enhance the customer experience. Part 3 dives into a hotel case study. Even if you’re not in the hospitality industry we would recommend reading through that post so you can use the case study as a comparison to this one. Continue Reading…
Now that we’ve briefed you on the importance and purpose of a customer journey in parts 1 and 2 we’d like to talk about how to apply that strategy for the hotel industry. Specifically how to enhance your audience’s journey within the TrueTour® platform to provide them with valuable information and make their experience not just enjoyable, but effortless as well. Continue Reading…
As promised, this week we’ve unveiled CUSTOM COLORS!
Let’s pause to do a small but festive office dance party.
We have felt your pain – the angst of being confined by a single font and color palette for too long! No more, dear members. Now, with a few clicks you can have the Google font of your dreams, in the color of your brand. All is finally right with the world. We really do get it! Continue Reading…
As the spring season nears, now is the perfect time to take part in a bit of spring cleaning for not just at home but also in the workplace. Conducting a regular audit of all your marketing and sales strategies including your TrueTour strategy is something that we recommend in order to stay current and to communicate the right information to your customer. Continue Reading…
This post is the second of our Customer Journey series. Last week we broke down the concept of a customer journey and how to go about building one that works for you. This week we’ll be explaining how utilizing 3D modeling and Matterport within TrueTour® can elevate the customer experience even further. Continue Reading…
Create better customer journeys with your custom link gallery!
The new Link Gallery lets our members create even better customer journeys! Now create sub-menus for your customers which make their experience even more intuitive, seamless, and user-friendly. Watch the video below to see how easy and fun this is! Continue Reading…
Make your TrueTour reflect your brand by selecting one of our Google fonts, conveniently managed in your member dashboard. Watch the 2 minute video below to see how easy this is! Continue Reading…
To sincerely connect with your audience today it’s vital to consider what you want your customer journey to look like. It’s become a new marketing and sales practice to thoroughly map out your customer’s relationship and contact with your business along with any tangent points (check out other recent marketing trends here). By proper planning, you can strive to give your audience the best possible experience when interacting with you. Contingency plans can then be put into place to avoid a negative experience. Continue Reading…
