Visiting Media: Design Matters

Your Customer Journey, Part 5: Why Design Matters

We are now in the final segment of our 5 part series about developing the ultimate customer journey. We started the series by defining the term in part 1, then in part 2 we explored how virtual reality and 3D modeling can play an integral role in the customer journey. In part 3 and part 4 we walked through fun case studies for both the hospitality and private event facility sectors. Here we’ll discover how to make your TrueTour® customer journey different from your competitors.

Note that this post is designed as an advanced sequel to its predecessors in the series, so we would recommend reading through the previous posts before diving into this one. For part 5, we’ll share our insider fave forms of engaging marketing campaigns that can be used as a foundation to which you can add your own unique ideas. Tackle the ideas that are most relevant to your space, or venue, or try them all! Continue Reading…

Visiting Media Trade Show

Four Tips to Elevate Your Tradeshow Experience in 2018

If you participate in the trade show event cycle for your business – either as a booth or as a guest – you may be excited to know the industry is changing under your feet….. literally.

For many of us, the rush of the trade show circuit is one with which we have a love-hate relationship. It involves a great deal of travel, tremendous preparation and the work often begins after the networking has finished and potential negotiations can commence. It is also where the pulse of your industry connect, thrive, share and plan for the rest of the year.

I could write several volumes on the history of this particular model of marketing, but needless to say that technology’s influence – in particular, the introduction to (and warm reception of) virtual reality may have a very positive impact on our ability to engage, interact and introduce our businesses in an entirely new way. Continue Reading…

Westend ballroom Visiting Media

Customer Journey, Part 4: Event Facility Case Study

Welcome to part 4 in our customer journey series. If you haven’t read our past posts discussing this topic, we highly recommend doing so! Part 1 will give you great insight into developing a customer journey from scratch, and what questions to ask yourself when you create one. Part 2 explains how 3D models can enhance the customer experience. Part 3 dives into a hotel case study. Even if you’re not in the hospitality industry we would recommend reading through that post so you can use the case study as a comparison to this one. Continue Reading…

Hotel Visiting Media

Part 3: Hotel Customer Journey Case Study

Now that we’ve briefed you on the importance and purpose of a customer journey in parts 1 and 2 we’d like to talk about how to apply that strategy for the hotel industry. Specifically how to enhance your audience’s journey within the TrueTour® platform to provide them with valuable information and make their experience not just enjoyable, but effortless as well. Continue Reading…

Spring Cleaning Visiting Media

Spring Cleaning: Auditing your TrueTour® Strategy

As the spring season nears, now is the perfect time to take part in a bit of spring cleaning for not just at home but also in the workplace. Conducting a regular audit of all your marketing and sales strategies including your TrueTour strategy is something that we recommend in order to stay current and to communicate the right information to your customer. Continue Reading…

3D Model Visiting Media

Using 3D Models in Your Customer Journey Part 2

This post is the second of our Customer Journey series. Last week we broke down the concept of a customer journey and how to go about building one that works for you. This week we’ll be explaining how utilizing 3D modeling and Matterport within TrueTour® can elevate the customer experience even further. Continue Reading…

Customer Journey Visiting Media

How to Create a Customer Journey

To sincerely connect with your audience today it’s vital to consider what you want your customer journey to look like. It’s become a new marketing and sales practice to thoroughly map out your customer’s relationship and contact with your business along with any tangent points (check out other recent marketing trends here). By proper planning, you can strive to give your audience the best possible experience when interacting with you. Contingency plans can then be put into place to avoid a negative experience. Continue Reading…

Anatomy of a TrueTour

Anatomy of a TrueTour®

Click the image below to view the fun infographic “Anatomy of A TrueTour”! Discover features and functionality and make sure you are taking full advantage of the power of TrueTour for your marketing and sales tool needs. Continue Reading…

Black Oak Casino Resort

TrueTour® Success Story: How Black Oak Casino Resort Stands Out From The Crowd

We know that your job in sales is to effectively describe your business, location, venue, space or event in order to increase potential customers. When one of our members is exceptional in how they succeed in achieving this task, we think sharing their success story is newsworthy!

This week we spoke with Maegan Sullivan, Black Oak Casino Resort’s Hotel Sales Manager in Northern California. In this Insider piece, Maegan shares her secrets with us how TrueTour® solves significant challenges for her in communicating her resort to guests from around the world.

Read on for some great ideas you can copy and try yourself! Continue Reading…