All Posts in “Inspirations & Tips”

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TrueTour™ Version X: Announcing the Next Evolution in Property Sales & Marketing Technology!

January 5, 2020

Coming late 2020, TrueTour™ Version X will introduce previously unthinkable sales and marketing tools to planet Earth, truly pushing the boundaries of what’s possible when it comes to promoting hotels and resorts. Developed through super-user feedback, thought leadership, data-based invention and top industry R&D, this new TrueTour™ platform version combines many existing selling tools along with powerful immersive visuals to create a true selling super-tool… you truly have to experience it to understand the impact TrueTour™ X will have across the hospitality industry.

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Introducing TrueTour™ Video, Our Latest Immersive Product!

November 22, 2019

We’re thrilled announce the January 1st, 2020 launch of TrueTour Video, our full-service, in-house video production division!  Our customers now enjoy a suite of bespoke property video products designed to make selling easier and provide high quality content for marketing teams!

Powered by your TrueTour™ app, these videos integrate onto websites, into sales proposals, onto RFP platforms, and more — just like your current traditional and immersive content.

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5 Website Marketing Rules from Wedding Industry Experts: TrueTour™ and Brian Lawrence Wedding Web Design & Marketing

October 29, 2019

Integrating TrueTour onto your website is an important step when taking advantage of the power of immersive marketing. We sat down with Brian Lawrence, expert web designer and marketer in the wedding industry who thoroughly understands the elements which engage and inspire brides and grooms to take action. He knows how to convert browsers into leads and drive engagement online.

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360-vs-3d

Maximize Your Investment! Your Ultimate Strategy Guide to 360° vs 3D

June 28, 2019

Here at Visiting Media, we’re not simply selling you groundbreaking 3D and 360° visuals. What sets us apart from a traditional “virtual tour” or “3D modeling” provider is the best practices and advice from our Support Team members, who can plan and execute on a seamless user experience for you based on their years of experience working with clients facing your exact challenges.

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Visiting Media’s Mission

May 16, 2019

As Visiting Media grows and evolves, so does our mission. Looking back at the origins of our company, when this fully-customizable immersive selling tool was vividly housed in our imagination, it was impossible to envision this day nearly a decade later.

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Remodeling = Massive Immersive Marketing Opportunity!

February 14, 2019

Remodeling and updating furniture is common in the hospitality industry. As hotels alter their look and feel to keep up with consumer trends, it’s also critical to modernize the visual selling tools they use to show off newly remodeled spaces.  Having the best visual selling tools increases the return on investment a newly remodeled property hopes to enjoy. Continue Reading…

San Francisco, January 2018

Before & After: TrueTour® is Growing Like Gangbusters!

June 25, 2018

Perhaps the most challenging part of our job each day is opening a conversation with a person who has never heard of TrueTour®, and doing our best to induce such enthusiasm and inspired curiosity that we successfully live through the first 2 minutes. If we can survive the initial skepticism and natural tendency to say no for no reason, then we are pretty much golden. Once a person sees what TrueTour is, and what it can do for any sales and marketing team, then the fun begins and the conversation is a bit like telling a child he will literally be meeting Santa any minute and can actually have every toy he wants. Really. Continue Reading…

Visiting Media conversions

From passive to actionable: How to transform your video marketing

June 11, 2018

At Visiting Media, we talk a LOT about immersive content. We encourage you to create 360˚ photography and video, add interactive points of interest with calls to action, and we get very excited about engaging your customers with your visual media.

But, how exactly does this work?

Getting a ton of views on your online video campaign can feel great. However, the most valuable videos do more than just generate passive views and warm, fuzzy feelings. They encourage your audience to take action and become long-term, loyal customers.

To transform your video marketing from passive to actionable, let’s looks at some tips for achieving the 3 C’s of actionable online videos: conversations, connections, and conversions. Continue Reading…

Visiting Media

Today’s ‘try before you buy’ mindset is reshaping how people shop

June 4, 2018

When was the last time you bought something without consulting a review? If you’re like most folks, simple purchases can often set off a research project worthy of an academic dissertation. And for bigger things, like one’s annual vacation, online bookmarks and lengthy discussions are the tip of the iceberg. For life events – either personal or corporate…. forget about it.  Continue Reading…

How to Maximize 360˚ On Your Website: Overleaf Case-Study

April 23, 2018

When introducing a completely new product, it can be extremely challenging to explain its benefits to the world. Remember Steve Jobs’ first keynote introducing the iPhone? Remember the slow hushed gasp of awe and wonder that descended over the audience as they started to realize the miracle of technology that was about to change global behavior as they knew it?

There’s only one Steve Jobs, we know, we know…. but, in all honesty, that is how we feel around here at Visiting Media headquarters when trying to explain the benefits of TrueTour® to our members! And, when a member DOES embrace the power of TrueTour and takes our word for its capabilities, it is so exciting!

That’s why when Overleaf Lodge and Spa followed our recommendation to replace their existing photography with our TrueTour 360˚ photo gallery to show off their exclusive suites and event venue, we had to do an office dance party and share their successful project with you!
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Visiting Media: Design Matters

Your Customer Journey, Part 5: Why Design Matters

April 16, 2018

We are now in the final segment of our 5 part series about developing the ultimate customer journey. We started the series by defining the term in part 1, then in part 2 we explored how virtual reality and 3D modeling can play an integral role in the customer journey. In part 3 and part 4 we walked through fun case studies for both the hospitality and private event facility sectors. Here we’ll discover how to make your TrueTour® customer journey different from your competitors.

Note that this post is designed as an advanced sequel to its predecessors in the series, so we would recommend reading through the previous posts before diving into this one. For part 5, we’ll share our insider fave forms of engaging marketing campaigns that can be used as a foundation to which you can add your own unique ideas. Tackle the ideas that are most relevant to your space, or venue, or try them all! Continue Reading…

Visiting Media Trade Show

Four Tips to Elevate Your Tradeshow Experience in 2018

April 9, 2018

If you participate in the trade show event cycle for your business – either as a booth or as a guest – you may be excited to know the industry is changing under your feet….. literally.

For many of us, the rush of the trade show circuit is one with which we have a love-hate relationship. It involves a great deal of travel, tremendous preparation and the work often begins after the networking has finished and potential negotiations can commence. It is also where the pulse of your industry connect, thrive, share and plan for the rest of the year.

I could write several volumes on the history of this particular model of marketing, but needless to say that technology’s influence – in particular, the introduction to (and warm reception of) virtual reality may have a very positive impact on our ability to engage, interact and introduce our businesses in an entirely new way. Continue Reading…

Westend ballroom Visiting Media

Customer Journey, Part 4: Event Facility Case Study

April 2, 2018

Welcome to part 4 in our customer journey series. If you haven’t read our past posts discussing this topic, we highly recommend doing so! Part 1 will give you great insight into developing a customer journey from scratch, and what questions to ask yourself when you create one. Part 2 explains how 3D models can enhance the customer experience. Part 3 dives into a hotel case study. Even if you’re not in the hospitality industry we would recommend reading through that post so you can use the case study as a comparison to this one. Continue Reading…

Hotel Visiting Media

Part 3: Hotel Customer Journey Case Study

March 26, 2018

Now that we’ve briefed you on the importance and purpose of a customer journey in parts 1 and 2 we’d like to talk about how to apply that strategy for the hotel industry. Specifically how to enhance your audience’s journey within the TrueTour® platform to provide them with valuable information and make their experience not just enjoyable, but effortless as well. Continue Reading…

Spring Cleaning Visiting Media

Spring Cleaning: Auditing your TrueTour® Strategy

March 19, 2018

As the spring season nears, now is the perfect time to take part in a bit of spring cleaning for not just at home but also in the workplace. Conducting a regular audit of all your marketing and sales strategies including your TrueTour strategy is something that we recommend in order to stay current and to communicate the right information to your customer. Continue Reading…

3D Model Visiting Media

Using 3D Models in Your Customer Journey Part 2

March 19, 2018

This post is the second of our Customer Journey series. Last week we broke down the concept of a customer journey and how to go about building one that works for you. This week we’ll be explaining how utilizing 3D modeling and Matterport within TrueTour® can elevate the customer experience even further. Continue Reading…

Customer Journey Visiting Media

How to Create a Customer Journey

March 5, 2018

To sincerely connect with your audience today it’s vital to consider what you want your customer journey to look like. It’s become a new marketing and sales practice to thoroughly map out your customer’s relationship and contact with your business along with any tangent points (check out other recent marketing trends here). By proper planning, you can strive to give your audience the best possible experience when interacting with you. Contingency plans can then be put into place to avoid a negative experience. Continue Reading…

Anatomy of a TrueTour

Anatomy of a TrueTour®

February 19, 2018

Click the image below to view the fun infographic “Anatomy of A TrueTour”! Discover features and functionality and make sure you are taking full advantage of the power of TrueTour for your marketing and sales tool needs. Continue Reading…

Black Oak Casino Resort

TrueTour® Success Story: How Black Oak Casino Resort Stands Out From The Crowd

February 19, 2018

We know that your job in sales is to effectively describe your business, location, venue, space or event in order to increase potential customers. When one of our members is exceptional in how they succeed in achieving this task, we think sharing their success story is newsworthy!

This week we spoke with Maegan Sullivan, Black Oak Casino Resort’s Hotel Sales Manager in Northern California. In this Insider piece, Maegan shares her secrets with us how TrueTour® solves significant challenges for her in communicating her resort to guests from around the world.

Read on for some great ideas you can copy and try yourself! Continue Reading…

Hotel Visiting Media

5 Ways Virtual Tours Help Hotels Increase Bookings

February 7, 2018
As a hotel operator, you’re probably aware digital content is key in converting browsing to booking and maximizing your occupancy rate. You may have also realized that price and location are no longer the top 2 criteria driving people to choose a particular hotel. Continue Reading…