Integrating TrueTour onto your website is an important step when taking advantage of the power of immersive marketing. We sat down with Brian Lawrence, expert web designer and marketer in the wedding industry who thoroughly understands the elements which engage and inspire brides and grooms to take action. He knows how to convert browsers into leads and drive engagement online.
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In the past 30 days we’ve released a number of new, highly anticipated features that dramatically improve the capabilities of TrueTour™, delivering significant impact for our customers. Take a look at a few of the things we’ve been working on behind the scenes:
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Here at Visiting Media, we’re not simply selling you groundbreaking 3D and 360° visuals. What sets us apart from a traditional “virtual tour” or “3D modeling” provider is the best practices and advice from our Support Team members, who can plan and execute on a seamless user experience for you based on their years of experience working with clients facing your exact challenges.
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EXECUTIVE SUMMARY
Pumpkin Ridge Golf Club has leveraged TrueTour to drive significant ROI for their event and private club membership business. Get an in-depth look at the simple steps Pumpkin Ridge has taken to multiply their efforts with the help of Visiting Media and the TrueTour™ APP. Continue Reading…
As Visiting Media grows and evolves, so does our mission. Looking back at the origins of our company, when this fully-customizable immersive selling tool was vividly housed in our imagination, it was impossible to envision this day nearly a decade later.
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For consumer and hospitality brands, environmental ethics is a touch-point your consumers care deeply about. According to a 2019 study, about two thirds of US travelers (66%) believe people need to act now and make sustainable travel choices to save the planet for future generations.
The music, the lighting, the flavors, the ambiance… restaurants are one of the most experience-based businesses that Visiting Media serves. Continue Reading…
We get asked this question so often, we wanted to highlight specific do’s and don’ts to fully leverage TrueTour’s website integration opportunities. Continue Reading…
We at Visiting Media ensure our technology continues to provide cutting-edge marketing power. We want you to stay ahead of the curve to reach your consumers, and one method is to leverage a state-of-the-art virtual reality experience. Continue Reading…
Hundreds of wineries are successfully using TrueTour to connect with their consumers every day, engaging with people all across the world. Continue Reading…
Remodeling and updating furniture is common in the hospitality industry. As hotels alter their look and feel to keep up with consumer trends, it’s also critical to modernize the visual selling tools they use to show off newly remodeled spaces. Having the best visual selling tools increases the return on investment a newly remodeled property hopes to enjoy. Continue Reading…
Perhaps the most challenging part of our job each day is opening a conversation with a person who has never heard of TrueTour®, and doing our best to induce such enthusiasm and inspired curiosity that we successfully live through the first 2 minutes. If we can survive the initial skepticism and natural tendency to say no for no reason, then we are pretty much golden. Once a person sees what TrueTour is, and what it can do for any sales and marketing team, then the fun begins and the conversation is a bit like telling a child he will literally be meeting Santa any minute and can actually have every toy he wants. Really. Continue Reading…
At Visiting Media, we talk a LOT about immersive content. We encourage you to create 360˚ photography and video, add interactive points of interest with calls to action, and we get very excited about engaging your customers with your visual media.
Getting a ton of views on your online video campaign can feel great. However, the most valuable videos do more than just generate passive views and warm, fuzzy feelings. They encourage your audience to take action and become long-term, loyal customers.
To transform your video marketing from passive to actionable, let’s looks at some tips for achieving the 3 C’s of actionable online videos: conversations, connections, and conversions. Continue Reading…
When was the last time you bought something without consulting a review? If you’re like most folks, simple purchases can often set off a research project worthy of an academic dissertation. And for bigger things, like one’s annual vacation, online bookmarks and lengthy discussions are the tip of the iceberg. For life events – either personal or corporate…. forget about it. Continue Reading…
With the introduction of global call to action tabs, your sales team can increase engagement in a powerful and easy-to-manage way. Continue Reading…
When introducing a completely new product, it can be extremely challenging to explain its benefits to the world. Remember Steve Jobs’ first keynote introducing the iPhone? Remember the slow hushed gasp of awe and wonder that descended over the audience as they started to realize the miracle of technology that was about to change global behavior as they knew it?
There’s only one Steve Jobs, we know, we know…. but, in all honesty, that is how we feel around here at Visiting Media headquarters when trying to explain the benefits of TrueTour® to our members! And, when a member DOES embrace the power of TrueTour and takes our word for its capabilities, it is so exciting!
That’s why when Overleaf Lodge and Spa followed our recommendation to replace their existing photography with our TrueTour 360˚ photo gallery to show off their exclusive suites and event venue, we had to do an office dance party and share their successful project with you!
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We are now in the final segment of our 5 part series about developing the ultimate customer journey. We started the series by defining the term in part 1, then in part 2 we explored how virtual reality and 3D modeling can play an integral role in the customer journey. In part 3 and part 4 we walked through fun case studies for both the hospitality and private event facility sectors. Here we’ll discover how to make your TrueTour® customer journey different from your competitors.
Note that this post is designed as an advanced sequel to its predecessors in the series, so we would recommend reading through the previous posts before diving into this one. For part 5, we’ll share our insider fave forms of engaging marketing campaigns that can be used as a foundation to which you can add your own unique ideas. Tackle the ideas that are most relevant to your space, or venue, or try them all! Continue Reading…
If you participate in the trade show event cycle for your business – either as a booth or as a guest – you may be excited to know the industry is changing under your feet….. literally.
For many of us, the rush of the trade show circuit is one with which we have a love-hate relationship. It involves a great deal of travel, tremendous preparation and the work often begins after the networking has finished and potential negotiations can commence. It is also where the pulse of your industry connect, thrive, share and plan for the rest of the year.
I could write several volumes on the history of this particular model of marketing, but needless to say that technology’s influence – in particular, the introduction to (and warm reception of) virtual reality may have a very positive impact on our ability to engage, interact and introduce our businesses in an entirely new way. Continue Reading…
Welcome to part 4 in our customer journey series. If you haven’t read our past posts discussing this topic, we highly recommend doing so! Part 1 will give you great insight into developing a customer journey from scratch, and what questions to ask yourself when you create one. Part 2 explains how 3D models can enhance the customer experience. Part 3 dives into a hotel case study. Even if you’re not in the hospitality industry we would recommend reading through that post so you can use the case study as a comparison to this one. Continue Reading…
Now that we’ve briefed you on the importance and purpose of a customer journey in parts 1 and 2 we’d like to talk about how to apply that strategy for the hotel industry. Specifically how to enhance your audience’s journey within the TrueTour® platform to provide them with valuable information and make their experience not just enjoyable, but effortless as well. Continue Reading…
As the spring season nears, now is the perfect time to take part in a bit of spring cleaning for not just at home but also in the workplace. Conducting a regular audit of all your marketing and sales strategies including your TrueTour strategy is something that we recommend in order to stay current and to communicate the right information to your customer. Continue Reading…
This post is the second of our Customer Journey series. Last week we broke down the concept of a customer journey and how to go about building one that works for you. This week we’ll be explaining how utilizing 3D modeling and Matterport within TrueTour® can elevate the customer experience even further. Continue Reading…
To sincerely connect with your audience today it’s vital to consider what you want your customer journey to look like. It’s become a new marketing and sales practice to thoroughly map out your customer’s relationship and contact with your business along with any tangent points (check out other recent marketing trends here). By proper planning, you can strive to give your audience the best possible experience when interacting with you. Contingency plans can then be put into place to avoid a negative experience. Continue Reading…
Did you know you can now keep track of every person who sends and receives a shared text or email from your TrueTour? You read that correctly, folks! Introducing our newest game-changing feature: the TrueTour Lead Generator. Continue Reading…
Click the image below to view the fun infographic “Anatomy of A TrueTour”! Discover features and functionality and make sure you are taking full advantage of the power of TrueTour for your marketing and sales tool needs. Continue Reading…
We know that your job in sales is to effectively describe your business, location, venue, space or event in order to increase potential customers. When one of our members is exceptional in how they succeed in achieving this task, we think sharing their success story is newsworthy!
This week we spoke with Maegan Sullivan, Black Oak Casino Resort’s Hotel Sales Manager in Northern California. In this Insider piece, Maegan shares her secrets with us how TrueTour® solves significant challenges for her in communicating her resort to guests from around the world.
Read on for some great ideas you can copy and try yourself! Continue Reading…
During this revolutionary time in technology, we constantly strive to impress our members as well as our end-users. This means releasing new features that push the limits of the digital user-experience and providing the utmost customer care.
Our goal with TrueTour® is to shake up how businesses and their audiences communicate and to increase meaningful conversions. We want our members to move beyond the typical marketing outlets and into this new realm of mixed marketing. Continue Reading…
An elevator pitch is a unique presentation form that is used to persuade an audience to take a specific action. It is concise, conversational, and unforgettable. The idea behind the term is that you should be able to present a clear idea or pitch within the length of time it takes to travel in an elevator. Ready, set, go. Continue Reading…