Perhaps the most challenging part of our job each day is opening a conversation with a person who has never heard of TrueTour®, and doing our best to induce such enthusiasm and inspired curiosity that we successfully live through the first 2 minutes. If we can survive the initial skepticism and natural tendency to say no for no reason, then we are pretty much golden. Once a person sees what TrueTour is, and what it can do for any sales and marketing team, then the fun begins and the conversation is a bit like telling a child he will literally be meeting Santa any minute and can actually have every toy he wants. Really. Continue Reading…
We understand how important it is to stand out from the crowd at a trade show. With so many booths, often filled with colleagues and competitors within your shared industry, customers and consumers can get overwhelmed by sensory overload.
