Dec 20, 2023

Convention Hotel

avatar Randy Zhou

Convention Hotels See Substantial ROI with Visiting Media Solutions

Expansive Convention and Hotel Space Made Sellable with TrueTour Mockup

This group of convention centers offers a unique mix of massive convention space, full service luxury amenities, and hotel space. With Visiting Media’s sales enablement software, the brand saw incredible time-savings and a 6-figure ROI.

 

Highlights

They saved over 400 hours annually per salesperson with the platform.

Closed $250k deal with $900 monthly spend.

 

The Challenge

To fully showcase its expansive properties, the brand wanted an easy-to-use and accessible tool to win more business. They needed a product that matched their brand and could scale for growth. Gaining a strategic partner was also key, providing on-site training as a partner with their hotel sales teams.

In my opinion, TrueTour’s worth it because we are all trying to bring the experience in our hotels and resorts to the customer. And this is a very easy, tangible way to do it.

Director of Sales and Marketing

The Solution

Reduce ‘Shopping Around’ With Your Competition

Reducing the time a client can shop around with your competitors is critical to sales success. A Senior Catering Sales Executive, shared a ‘big win’ he recently had with TrueTour X while working with a client for a destination wedding.

After hearing their interest over the phone, the Sales Executive did not hear back when reaching out via email. So instead, he “proactively sent them a TrueTour Experience and that same day received a phone call back in response to that TrueTour.” He went on to close that piece of business worth about $150,000.

Wasted time and ‘shopping around’ can come in many forms. For example, a Restaurant Sales Executive shared that site tours can take as much as three hours of her day. If a client cannot or will not commit to that much time, she can send a TrueTour Experience for the client to explore independently in a fraction of the time a typical in-person visit might take.

 

An Approachable Solution

Introducing a new technology to any team can feel scary. However, TrueTour put the brand’s nerves at ease as soon as they got their hands on the platform. “The perception was, ‘Oh, here comes another software that we’re going to have to utilize,” said a member of the Sales Team. “I was a little nervous at first, but when I started using the platform, I realized just how easy it is to use, and I found very unique ways to institute it into proposals and even use it on the actual physical site visit when a customer is here in house.”

 

Content That Matches the Brand

In addition to the flagship software, Visiting Media offers a suite of on-demand content creation services to TrueTour customers. Whether it be immersive content or traditional photos and videos, Visiting Media can deliver it at a fraction of the cost of other vendors. Better yet, “it’s not a matter of just putting some grainy photographs or uploading something from your personal library… it’s high, high-end, well-produced, and a product that matches our brand,” said the Director of Sales and Marketing.

 

Partnering for Success

When you choose to work with Visiting Media, you sign up to work with a partner invested in your company’s success. The Brand is a relatively new customer seeing excellent results from using the platform. With a 6th property adding 20% more space in 2025, they’ll continue to work closely with our world-class Customer Success team to figure out how to set even more tangible methods to achieve success.

Dec 20, 2023

Convention Hotel

avatar Randy Zhou

Convention Hotels See Substantial ROI with Visiting Media Solutions

Expansive Convention and Hotel Space Made Sellable with TrueTour Mockup

This group of convention centers offers a unique mix of massive convention space, full service luxury amenities, and hotel space. With Visiting Media’s sales enablement software, the brand saw incredible time-savings and a 6-figure ROI.

 

Highlights

They saved over 400 hours annually per salesperson with the platform.

Closed $250k deal with $900 monthly spend.

 

The Challenge

To fully showcase its expansive properties, the brand wanted an easy-to-use and accessible tool to win more business. They needed a product that matched their brand and could scale for growth. Gaining a strategic partner was also key, providing on-site training as a partner with their hotel sales teams.

In my opinion, TrueTour’s worth it because we are all trying to bring the experience in our hotels and resorts to the customer. And this is a very easy, tangible way to do it.

Director of Sales and Marketing

The Solution

Reduce ‘Shopping Around’ With Your Competition

Reducing the time a client can shop around with your competitors is critical to sales success. A Senior Catering Sales Executive, shared a ‘big win’ he recently had with TrueTour X while working with a client for a destination wedding.

After hearing their interest over the phone, the Sales Executive did not hear back when reaching out via email. So instead, he “proactively sent them a TrueTour Experience and that same day received a phone call back in response to that TrueTour.” He went on to close that piece of business worth about $150,000.

Wasted time and ‘shopping around’ can come in many forms. For example, a Restaurant Sales Executive shared that site tours can take as much as three hours of her day. If a client cannot or will not commit to that much time, she can send a TrueTour Experience for the client to explore independently in a fraction of the time a typical in-person visit might take.

 

An Approachable Solution

Introducing a new technology to any team can feel scary. However, TrueTour put the brand’s nerves at ease as soon as they got their hands on the platform. “The perception was, ‘Oh, here comes another software that we’re going to have to utilize,” said a member of the Sales Team. “I was a little nervous at first, but when I started using the platform, I realized just how easy it is to use, and I found very unique ways to institute it into proposals and even use it on the actual physical site visit when a customer is here in house.”

 

Content That Matches the Brand

In addition to the flagship software, Visiting Media offers a suite of on-demand content creation services to TrueTour customers. Whether it be immersive content or traditional photos and videos, Visiting Media can deliver it at a fraction of the cost of other vendors. Better yet, “it’s not a matter of just putting some grainy photographs or uploading something from your personal library… it’s high, high-end, well-produced, and a product that matches our brand,” said the Director of Sales and Marketing.

 

Partnering for Success

When you choose to work with Visiting Media, you sign up to work with a partner invested in your company’s success. The Brand is a relatively new customer seeing excellent results from using the platform. With a 6th property adding 20% more space in 2025, they’ll continue to work closely with our world-class Customer Success team to figure out how to set even more tangible methods to achieve success.