How Hotel on Rivington Streamlined Global Bookings and Boosted Sales Efficiency With SalesHub

The Hotel on Rivington holds a special place in New York’s hospitality scene as the first boutique hotel in the Lower East Side. Known for its floor-to-ceiling views of Manhattan, spacious apartment-style suites, and 3,500 sq. ft. three-level penthouse, the property attracts a high-profile mix of entertainment, fashion, and corporate clientele from around the world.

Overseeing both the Hotel on Rivington and its sister property—the Refinery Hotel, another boutique property in Midtown—Complex Director of Sales and Marketing Allison Cirillo-Herits demands precision and efficiency. Her challenge was to showcase the Hotel on Rivington’s newly upgraded event spaces and penthouse, reflecting the property’s modern luxury and engaging clients who often book remotely.

For the Hotel on Rivington, it’s a lot of word-of-mouth. Being an independent hotel, it’s important to have your name out there and get recognized because otherwise you’re not going to be found. For The Refinery Hotel, we relied on PR, and it has been really successful as well

With extensive responsibilities and a sophisticated clientele, Allison recently integrated SalesHub into her sales process to effectively highlight Hotel on Rivington’s distinct appeal and streamline lead conversions, optimizing her workload across her two properties.

Situation

After recent renovations at the Hotel on Rivington’s event spaces and penthouse, Allison struggled to effectively showcase the upgraded venues with only static photos. Many images were over ten years old and did not reflect the property’s modern update. Highlighting features like the large Japanese soaking tubs and the breathtaking penthouse views was challenging through words and outdated images alone.

Process

When Allison connected with Visiting Media’s Strategic Account Executive, Amy Beck, the timing was ideal. After a smooth onboarding and personalized setup, SalesHub was quickly integrated into Hotel on Rivington’s sales process. Allison was particularly impressed by the personalized, hands-on support she received throughout the entire experience.

From day one, Allison integrated SalesHub into her sales process. She includes immersive links in her initial proposals to capture a prospect’s attention immediately. For a hotel that relies heavily on word-of-mouth and its unique visual appeal, showing the space in 3D is a game-changer. It provides a raw, unfiltered view of the rooms and event spaces, building trust and clarity with clients. Her strategy included:

• Virtual walkthroughs during live video calls, allowing remote clients to experience the hotel as if in person.
• Curated experiences — tailored digital links showcasing multiple rooms or setups, designed for specific client needs.
• Empowered collaboration, enabling planners to visualize and mockup event layouts directly from the 3D experience.

We have an event coming next week, and they used screenshots of a 3D model of the penthouse to envision the work. They digitally added their logos on places like the bar, the walls, the floor. They are incorporating their stuff to lay out what their event is going to be. If we didn’t have the 3D, it would be a lot more difficult to be able to capture where everything was going and where they were going to lay everything out

• Facilitate front desk upsells, by creating a QR code sheet with tours of all suites for easy access to the guests during check-ins.

This is a tool helpful not only for me and my clients, but also for the front desk. Instead of trying to do an upsell by having to take the guest to the room or showing pictures on our website, we now pull out the tour

Although SalesHub is currently implemented only at the Hotel on Rivington, its efficiency has extended to Allison’s overall workload. She now saves significant time by eliminating redundant site visits and fielding fewer preliminary calls—since many questions are already answered by the immersive SalesHub content.

Results

Global Engagement and Remote Sales

SalesHub proved invaluable for international business. When a client in the UK reached out regarding an event tied to the World Cup, Allison used a 3D tour to showcase the penthouse and meeting spaces. The visuals immediately captured the client’s attention and secured an in-person site visit from their executive team—an opportunity that might not have progressed without the immersive experience.

Time Savings Across Properties

With fewer on-site inspections required, Allison estimates she’s reclaimed dozens of hours monthly that can now be devoted to client strategy and follow-up. Even though her sister property, the Refinery Hotel, does not yet use SalesHub, the efficiency gained from its use at Hotel on Rivington benefits her management of both locations.

After working with Visiting Media for 3 months now, for me, the biggest impact I’m seeing is the time I save. Working between two hotels and being the only salesperson at the Hotel on Rivington to give tours, the tool helps me save time there. Also, a lot of my clients are not even in New York; they are in LA or in Europe

Enhanced Client Collaboration

Event planners and corporate teams now use SalesHub’s visuals to co-create design concepts. In one instance, a planner used screenshots from the 3D model to design a full mock-up, adding brand logos and décor elements. This collaboration level streamlines communication and ensures everyone shares a consistent vision of the space.

Transparency and Trust

Because the 3D tours capture the property exactly as it is—without retouching or staging—clients trust what they see. This transparency helps set accurate expectations and strengthens the hotel’s reputation for honesty and quality. As Allison puts it, the SalesHub experience “lets the property speak for itself.”

Summary

By implementing SalesHub exclusively at Hotel on Rivington, Allison reimagined how boutique hotels can engage and convert clients globally. The platform has helped her bridge distance, streamline operations, and showcase her property’s true luxury—saving time and increasing conversions while maintaining a personal, high-touch approach.

For Allison, the results are clear: a more efficient workflow, more confident clients, and a more powerful story for one of Manhattan’s most distinctive hotels.

“It has been my most successful sales tool!”

Hotel on Rivington Quick Overlook

• Management Group: Partnership with Highgate Hotels, Inc.
• Segment: Luxury
• Space: 108 rooms/suites | 3,500 sq. ft. meeting space
• Facts: Enabling the Complex Director of Sales & Marketing to manage the Hotel on Rivington and sister property The Refinery (approx. 4 miles apart) effectively — saving her significant time, while keeping relevance and accuracy on the sales process.