Oct 25, 2024
Hyatt Place New York City | Times Square
How TrueTour™ Elevates Hyatt Place Times Square’s Guest Experience, Standing Out in a Global Destination
Hyatt Place New York City – Times Square, a modern hotel located just steps away from the iconic Times Square and Broadway. Guests can enjoy breathtaking city views, visit landmarks like the Empire State Building, shop on Fifth Avenue, and explore Hudson Yards, all from a prime Midtown West location.
Built in 2019, the hotel features 520 rooms, including high-floor options providing stunning views of the Manhattan skyline. It offers a comfortable stay in the vibrant heart of the city and includes 960 square feet of versatile meeting space.
Micheal Newman, the Area Director of Sales and Marketing, highlights that the hotel’s clientele primarily comprises 80% transient guests, including a mix of leisure travelers and some business visitors. Additionally, 10% of the clientele consists of corporate accounts, while the remaining 10% are conventions and group business. The hotel’s prime location near two major city landmarks—Times Square and the Convention Center—positions it as a strategic choice for both leisure and business travelers.
Guests typically book direct reservations on Hyatt.com for the best rates, which features their TrueTour prominently on the homepage. Some Guests book their stays through online travel agencies (OTAs) like Booking.com and Expedia
Situation
As a customer of Visiting Media since late 2022, Michael reflected on how his marketing team introduced the platform as an effective solution for showcasing their property to prospects worldwide, especially since about 50% of their guests are international travelers.
At that time, some guests were inquiring about virtual tours, which prompted him to consider the idea. When it was brought to his attention, he realized it could be a valuable tool for the business.
Process
Michael said that although he encountered challenges during the production phase due to some undesirable background issues on the 360 and 3D models, he was able to work with the Visiting Media Production team to resolve the problem by removing the background distraction. While it was a bit challenging initially, it ultimately turned into a positive experience as we found a solution!
Solutions and Results
The sales team typically enhances their proposals by including fact sheets that showcase the property through captivating images and detailed descriptions of the hotel and its amenities. They utilize TrueTour to elevate the experience, offering prospects—especially international ones—an immersive visualization of their potential stay. Additionally, they feature the TrueTour link in their email signatures, ensuring that contacts can easily access the virtual tour during every interaction with the team.
Visiting Media’s immersive tour stands out on their website, providing an extra layer of visualization and instilling confidence in guests, making booking their stay easier, especially in such a competitive location.
Overall, Michael agrees that TrueTour is an influential factor in their sales process in a lot of cases.
TrueTour is definitely a great sales tool. Especially for people who can’t come to the hotel that want to get a real kind of visual of it and understanding the size of dimensions. An immersive photo or 3D model helps you get a better visual than just a picture for sure
Summary
Hyatt Place New York City – Times Square successfully leveraged Visiting Media’s TrueTour platform to enhance its marketing strategy and attract a diverse clientele. By providing immersive virtual tours, the hotel has not only met the demands of international travelers but also improved the overall guest experience by offering a comprehensive view of their accommodations. This innovative approach has positioned the hotel as a competitive choice in the bustling Midtown West area, ultimately contributing to its ongoing success.
Hyatt Place New York City Quick Overlook
- Brand: Hyatt Hotels Corporation
- Segment: Select Service
- Space: 520 suites | 960 sq. ft. meeting space
- TrueTour Facts: TrueTour is embedded on their Hyatt.com website, as well as their sales team signature
Oct 25, 2024
Hyatt Place New York City | Times Square
How TrueTour™ Elevates Hyatt Place Times Square’s Guest Experience, Standing Out in a Global Destination
Hyatt Place New York City – Times Square, a modern hotel located just steps away from the iconic Times Square and Broadway. Guests can enjoy breathtaking city views, visit landmarks like the Empire State Building, shop on Fifth Avenue, and explore Hudson Yards, all from a prime Midtown West location.
Built in 2019, the hotel features 520 rooms, including high-floor options providing stunning views of the Manhattan skyline. It offers a comfortable stay in the vibrant heart of the city and includes 960 square feet of versatile meeting space.
Micheal Newman, the Area Director of Sales and Marketing, highlights that the hotel’s clientele primarily comprises 80% transient guests, including a mix of leisure travelers and some business visitors. Additionally, 10% of the clientele consists of corporate accounts, while the remaining 10% are conventions and group business. The hotel’s prime location near two major city landmarks—Times Square and the Convention Center—positions it as a strategic choice for both leisure and business travelers.
Guests typically book direct reservations on Hyatt.com for the best rates, which features their TrueTour prominently on the homepage. Some Guests book their stays through online travel agencies (OTAs) like Booking.com and Expedia
Situation
As a customer of Visiting Media since late 2022, Michael reflected on how his marketing team introduced the platform as an effective solution for showcasing their property to prospects worldwide, especially since about 50% of their guests are international travelers.
At that time, some guests were inquiring about virtual tours, which prompted him to consider the idea. When it was brought to his attention, he realized it could be a valuable tool for the business.
Process
Michael said that although he encountered challenges during the production phase due to some undesirable background issues on the 360 and 3D models, he was able to work with the Visiting Media Production team to resolve the problem by removing the background distraction. While it was a bit challenging initially, it ultimately turned into a positive experience as we found a solution!
Solutions and Results
The sales team typically enhances their proposals by including fact sheets that showcase the property through captivating images and detailed descriptions of the hotel and its amenities. They utilize TrueTour to elevate the experience, offering prospects—especially international ones—an immersive visualization of their potential stay. Additionally, they feature the TrueTour link in their email signatures, ensuring that contacts can easily access the virtual tour during every interaction with the team.
Visiting Media’s immersive tour stands out on their website, providing an extra layer of visualization and instilling confidence in guests, making booking their stay easier, especially in such a competitive location.
Overall, Michael agrees that TrueTour is an influential factor in their sales process in a lot of cases.
TrueTour is definitely a great sales tool. Especially for people who can’t come to the hotel that want to get a real kind of visual of it and understanding the size of dimensions. An immersive photo or 3D model helps you get a better visual than just a picture for sure
Summary
Hyatt Place New York City – Times Square successfully leveraged Visiting Media’s TrueTour platform to enhance its marketing strategy and attract a diverse clientele. By providing immersive virtual tours, the hotel has not only met the demands of international travelers but also improved the overall guest experience by offering a comprehensive view of their accommodations. This innovative approach has positioned the hotel as a competitive choice in the bustling Midtown West area, ultimately contributing to its ongoing success.
Hyatt Place New York City Quick Overlook
- Brand: Hyatt Hotels Corporation
- Segment: Select Service
- Space: 520 suites | 960 sq. ft. meeting space
- TrueTour Facts: TrueTour is embedded on their Hyatt.com website, as well as their sales team signature