For consumer and hospitality brands, environmental ethics is a touch-point your consumers care deeply about. According to a 2019 study, about two thirds of US travelers (66%) believe people need to act now and make sustainable travel choices to save the planet for future generations.
Recognizing this demand, many Visiting Media customers have an ethos of environmental integrity built into their brand pillars. This is a significant decision-making factor for many organizations who partner with us, looking to shrink their carbon footprint. We know that printed collateral is never going away, and we don’t believe it should. But TrueTour™ allows many necessary sales and marketing methods, which formerly relied on print, to be digitized and streamlined. This decreases your reliance on expensive marketing pieces, and allows more thoughtful use of the tools at your disposal. Not only does TrueTour™ significantly decrease a property’s environmental impact and print budget, but it opens up direct communication pathways with customers.
– The TrueTour APP is a digital delivery tool for PDFs, brochures, business cards, proposals, and other collateral you’re already sharing.
By digitizing important sales documents you’re already using, putting these straight into your customer’s hands, you’re granting complete access to your most important information. Instead of relying on your customer to keep all of the paperwork straight, make it easy to remember you, engage directly, and have quick access to the details that will make them say “yes”.
– Reprints are expensive and time-consuming, and errors are not easily fixed.
Maintain your professional poise even when slip-ups or changes occur. An update to data or fix of a typo can be made in an instant, simultaneously across devices, even after you’ve shared your details with customers through TrueTour. Forgo costly revisions that hit your department’s bottom line in an uncomfortable and embarrassing way.
– Most printed collateral eventually makes its way to the dumpster once it becomes obsolete.
We’ve all seen it before – you spend time, effort and money creating stacks of collateral, brochures and flyers. Once a date has passed or a pricing structure changes, everything that’s been printed must go straight in the bin. At the end of the day, most printed collateral ends up in the recycling bin one way or another. Stop the cycle and rely on a state-of-the-art delivery and display tool that houses everything you need in one place.
– Once printed collateral leaves your hand, you put the ball too far in your customer’s court.
Relying on your customer to give you a call once you put your brochure or business card in their hand is a very hopeful – yet outdated – way of selling. Don’t cross your fingers and hope they call you. Take back the power to reach out by sharing TrueTour directly with your customer via text, email or WhatsApp right from inside the tool. You can then be notified the instant they open or share your information, which gives you the perfect opportunity to follow up and provide white-glove service.
– Maintain your brand cache with TrueTour’s elegant interface and high-end aesthetic, which only enhances the perception of your brand.
Don’t be afraid that using a digital tool such as TrueTour will sacrifice the class and elegance of your brand. With state-of-the-art innovation and customizability, TrueTour looks and feels like the most sophisticated tool on the market – because it is!
The customizability of your TrueTour continues to allow for that high-end, branded look that expensive printed collateral provides. It also elevates your brand cache by broadcasting your commitment to modern innovation.
We’ve seen many glitchy, clunky digital tools in our day turn into an embarrassment rather than an asset. That is why we created TrueTour – to alleviate the distress that comes with awkward, poorly designed or difficult-to-use tools. Displaying your property in the fastest and most beautiful HD imagery on the market, you will feel joy every time you see your property showcased through your unique TrueTour.
– Cut down on necessary travel to-and-from your property by your sales teams and your customers. Provide a digital gateway to teleport people from around the world right to your front door.
The most exciting and effective way to use TrueTour is leveraging the power of at-a-distance selling. Eliminating the need for customers to drive long distances or fly to your property for site visits and event planning cuts down on thousands of pounds of carbon emissions each year. One person’s flight across the country causes over 800 pounds of carbon to be released into the environment. All of those trips add up, and even eliminating a few necessary long-distance travels can make a big difference.
If your company has a commitment to ethical sustainability, talk to us today about our plans and pricing, and see how much we can save for your company in print cost and environmental impact alone. Contact our Sales Representatives today, we’re excited to help you make an impact!