The holidays can be a very busy time of the year for most businesses. Shoppers are on the lookout for the best deals and trendiest gifts. It’s almost a given that developing a unique holiday marketing campaign should be a top priority to stand out against competition. Putting thoughtful consideration into how your company will encompass the holiday spirit and attract customers in a witty way is something that should be thoroughly planned.
In this post we are going to dive into a few exclusive tips that will optimize your TrueTour for the holiday season. From updating your new video and photo galleries, to tasks as simple as utilizing holiday icons, we promise that you’ll want to implement at least one idea this season!
Feature Your Festive Transformations
Immediately after Thanksgiving you’ll find that a majority of people can’t wait to pull their Christmas decor out of storage. There’s something so comforting and joyful about the surrounding environment when designed for the holidays. What better way to get in a festive mood than to start dressing the part?
Become a sought after locale for annual holiday corporate events and family vacations by showcasing the very best of your holiday looks. When you capture the transformation through 360˚ photography and upload it to your TrueTour, you provide your audience with the luxury of visualizing their holiday event at anytime of the year.
Here are just a few favorite examples of our members showing off their venue for the holiday season:
The Meritage Resort
We absolutely love the use of lighting here! You’ll find that their decor is subtle enough to work for any occasion but can still jumpstart a brainstorming session for holiday party planning.
The Benson Hotel
The Benson Hotel sets the atmosphere and welcomes their customers into their lobby by showcasing a grand tree, poinsettias galore, and a mini winter village. If you were browsing hotels for your family Christmas would you not love this choice as your home away from home?
Here is another wonderful example of how you can transform the event space at The Benson into a magical winter gala!
Pure Space Events
Pure Space is naturally such a stunning venue. Here they show you how you can set a certain tone for your event by emphasizing lighting in some areas and adding in Christmas trees. We also have to point out the wonderful use of oversized ornaments, wood paneled backdrops and lamp posts right out of a winter movie!
Salem Convention Center
Even just the slightest touch of decor can influence your impression of a space as seen in this TrueTour. Did you also happen to notice those gorgeous sun beams shining through the Christmas tree?! The little details can make the world of a difference.
Interested in planning a 360˚ holiday shoot? Get in touch to schedule yours now!
Seasonal Menus & Special Offers
Both our newly released PDF Gallery and Banner Ad features are the perfect tools for showcasing any holiday deals or seasonal menus that you may be offering. Within seconds you can easily upload holiday oriented content.
Developing a custom banner ad is great for special offers since it will be one of the first things uses see when they land on your TrueTour. For example, say that you only have a few holiday bookings left for the year. Make note of the limited availability and upload a graphic to push urgency. Have fun with this space and create a graphic or video that is festive but still stays true to your brand.
We can’t encourage you enough to take advantage of the library of clean and crisp icons we offer. Draw your audience into targeted areas within your TrueTour simply by creating an icon and assigning it a CTA.
Include a fun seasonal fact or story for a unique touch. See the icons as a way to pin your brand’s voice in detail to any point in your gallery. Just like with any marketing tool play with your messaging and see what your audience reacts to.
Did we also mention that our variety of icons can accommodate to any holiday occasion? We have icons for Christmas, Hanukkah, and more!
Scavenger Hunt & Giveaways
Create the ultimate immersive experience for customers by incorporating a gamification element into your virtual tour. One way to do this would be to host a scavenger hunt where users have to search each gallery in your TrueTour for a specific icon or note leading them to their next clue. Use this to your advantage and lead the audience on a journey within your virtual tour. They will be sure to thank you for adding some fun into their planning process.
Virtual Happy Hour Recap
If you missed our latest Virtual Happy Hour watch the recap! We dive into a great conversation on using TrueTour around the holidays and introduce a couple new features to expect. Join our weekly newsletter here so that you don’t miss out on our next invite.
We hope that you found these tips to be useful in your holiday marketing efforts. What ideas are you planning to include in your marketing strategy this year? We love hearing our member’s experiences so don’t hesitate to share. We might even feature your campaign on our social media!