The historic Louis M. Martini winery, one of the first in the region to open after the repeal of Prohibition, unveiled their newly renovated tasting room this spring. In collaboration with famous Wine Country architect Howard Backen, they’ve transformed their facility into a breathtaking estate which you have to see to believe. Luckily, with TrueTour™, you can get as close as possible to being there by virtually stepping inside!
We’re excited to introduce Louis M. Martini’s new TrueTour in Ultra-HD 360° and Matterport 3D technology. Pour yourself a glass and step inside with us…
A Breathtaking Entrance
Featuring 30-foot-high glass walls, the new tasting room preserves the architecture of the original building but opens up for a lighter, more inviting feel. While learning about the winery’s 83-year-old history at the tasting bar, guests immerse themselves in wine education through touch-screens and interactive culinary experiences – blending the old world with the new.
Tradition Meets Technology
The tasteful architectural design pays homage to their past while engaging digitally-native consumers with experiences designed for the modern wine consumer. TrueTour™ is part of that evolution in their customer engagement, bringing the tasting room experience into the homes of wine club members and consumers around the globe. Bringing the estate into the palms of anyone’s hand with a smartphone, there’s no better way to communicate and showcase all their new estate has to offer.
Hot Off the Press
Louis M. Martini’s new tasting room has ambitious sales and marketing plans selling their catalogue of new offerings and experiences. Leveraging TrueTour™ visuals, their teams are able to attract press and trade visits to increase interest and fully leverage their groundbreaking investment, fueling buzz around the world.
Extraordinary Estate, Extraordinary Visuals
The multitude of event spaces provides variety and capacity unlike any other winery in the upper Napa Valley. As this year’s host of the Auction Napa Valley’s barrel auction, guests from around the world experienced the versatility of the estate and saw just a taste of what’s possible. The property’s versatility, luxury and grand ambiance offers a venue of historic proportions for a multitude of events large and intimate. For a property that’s far from ordinary, their sales tools need to be far from ordinary to convey extraordinary possibilities.
Soaking in the Sense of Space
Martini Park, the outdoor terrace and lounge, showcase ample event space for multiple events and casual tasting experiences. To feel the grandness of the space, the 360° immersive visuals speak for themselves, which can convert visitors and event prospects without ever stepping onto the estate.
An Educated Palette
One doesn’t always get excited about a classroom experience while they’re on a wine tasting vacation. But when immersed in the stunning 360° visual of the Wine Study and Wine Makers Library, the viewer sees the unique possibilities and their interests are piqued. TrueTour™ helps Louis M. Martini showcase these educational opportunities in a new and inviting way, increasing attendance to their high-ROI offerings. With calls-to-action on every 360° visual, a viewer has the opportunity to book their next experience immediately through the Louis M. Martini website without ever leaving their tour.
Going Underground to a Storied Past
Taking a step back in time, the underground cellar and vault adds an elevated charm to the storied Prohibition history of the winery. Show – don’t just tell – your own origin story by showcasing your interactive history. With TrueTour™, you have infinite ways to integrate videos, audio hotspots and links to PDFs and landing pages which reach out to your viewer when you have their rapt attention.
Straight to the Source
TrueTour not only reveals the stunning tasting room and estate, but immerses guests and prospective visitors with aerial flyover views of source vineyards and intimate vineyard tours, allowing everyone the chance to explore up and down the Napa Valley for a vineyard-to-glass experience. With a library of tasting notes and videos living in their TrueTour™, all of their best content can be enjoyed in one place for a seamless user experience.
Ready to tour and taste for yourself? We’re right there with you. Don’t miss the chance to experience this incredible new property, welcoming for wine beginners and aficionados alike.
Interested in learning how TrueTour™ can help you create a deeper relationship with your consumer and elevate your brand communication? Schedule a free demo today to find out what’s possible for you and your property.