Revenue • Nov 16, 2023

How Hotels Can Survive and Thrive During Economic Uncertainty

avatar Chelsea Mullin

In the face of a recession, hotels can struggle to find their footing and maintain momentum. It’s been proven that businesses that adopt innovative tech during a downturn rebound faster. With virtual sales enablement tools such as TrueTour, hotels can gain a competitive edge, reduce costs, and weather unexpected bumps. We’ve seen it firsthand and heard it from our customers. In this blog post, we’ll discuss how investing in technology can help hotels survive and even thrive during a recession.

  • Invest in sales and marketing tools to improve customer engagement and loyalty.
  • Improve your current platforms and add rich content to tools you’re already using to convert a wider audience.
  • Leverage automation tools such as templates to curate the sales experience and reduce labor costs.
  • Increase avenues for booking directly to accelerate decision-making time and increase your pipeline velocity.

Hotels can survive and thrive in a bad economy by being innovative, adaptive and strategic with their technology investments to optimize revenue and reduce costs.

Sales enablement is crucial for hotels, event venues and any business which sells access to physical spaces. By incorporating visual sales technology into their sales processes, companies can maximize profits while minimizing costs. Early adopters of visual sales enablement can save valuable time by arming each team member with an incredibly powerful and easy-to-use resource. This enables every touchpoint and interaction to be an upselling opportunity, allowing businesses to increase their sales and revenue.

Young adult smiling professional Asian business woman wearing suit holding smartphone looking at mobile phone using apps on cellphone technology texting standing on urban city street outside.

Invest in sales and marketing tools to improve customer engagement and loyalty

Sales and marketing tools are some of the smartest investments in the face of economic headwinds. As hotels look at their costs, shifting investment to their sales and marketing efforts allows revenue to keep flowing while competition reduces their marketing investments. Hotels will improve customer engagement while taking advantage of a quieter competitive landscape, and they will garner more loyalty through continued outreach, staying top of mind.

Improve your current platforms and add rich content to tools you’re already using to convert a wider audience

With sales enablement tools, your current investment doesn’t become obsolete — instead, it makes all of your resources more effective and efficient. Improve your current platforms and add rich content to tools you’re already using to reach a wider audience. Dive deep into your platforms and integrate engaging content where it makes sense. Enhance your website, PDFs and social pages where you’re already seeing traffic. Combine your best resources and pull them into more touchpoints to engage a wider audience to improve your conversion rates. Visiting Media’s Success Managers provide expertise and consultation where we see maximum returns.

Leverage automation tools such as templates to curate the sales experience and reduce labor costs

Automation will be more important than ever to increase your team’s efficiencies. You can multiply your team’s hours in the day by templatizing their work. Through sales enablement tools, you can rely on a brand standard template for immersive proposals, pitch decks and RFPs, lightly customizing and curating each proposal quickly with just enough of a personal touch to intrigue buyers and provide a white-glove sales process — with minimal overhead.

Business process and workflow automation with flowchart. Scheme

Increase avenues for booking directly to accelerate decision-making time and increase your pipeline velocity

Provide a path to purchase at every point along the customer’s virtual and in-person journey. Good sales and marketing enablement tools should speed up the buying process by integrating with your lead forms, bringing in direct email, text and phone access into every digital, visual experience. Don’t give your best leads away to third-party channels if you don’t have to. With immediate access to your sales teams, keep your revenue in your pocket and increase opportunities to close bookings faster.

Businesses which invest in technology early see higher returns and faster rebounds in uncertain times

TrueTour has proven to be an essential tool for hotels and event companies when faced with economic uncertainty. By allowing users to leverage sales enablement, they can quickly access a variety of innovative visual content types that can be deployed throughout the world. This helps them gain a competitive advantage and streamlines their on-site, hybrid and remote environments for salespeople and staff, no matter the resources in the local marketplace. Additionally, the efficiencies brought about by this technology have resulted in ROI far beyond what was expected, drastically reducing time spent on manual tasks and freeing up time for more important work. With TrueTour, hotels have seen a quicker rebound during previous economic downturns, saving costs and increasing their selling capabilities.

 

Connect with our Sales Team today for a full demo to see why companies around the world choose TrueTour to equip their sales teams with best-in-class platform capabilities.

Request a demo to learn more.

 

Revenue • Nov 16, 2023

How Hotels Can Survive and Thrive During Economic Uncertainty

avatar Chelsea Mullin

In the face of a recession, hotels can struggle to find their footing and maintain momentum. It’s been proven that businesses that adopt innovative tech during a downturn rebound faster. With virtual sales enablement tools such as TrueTour, hotels can gain a competitive edge, reduce costs, and weather unexpected bumps. We’ve seen it firsthand and heard it from our customers. In this blog post, we’ll discuss how investing in technology can help hotels survive and even thrive during a recession.

  • Invest in sales and marketing tools to improve customer engagement and loyalty.
  • Improve your current platforms and add rich content to tools you’re already using to convert a wider audience.
  • Leverage automation tools such as templates to curate the sales experience and reduce labor costs.
  • Increase avenues for booking directly to accelerate decision-making time and increase your pipeline velocity.

Hotels can survive and thrive in a bad economy by being innovative, adaptive and strategic with their technology investments to optimize revenue and reduce costs.

Sales enablement is crucial for hotels, event venues and any business which sells access to physical spaces. By incorporating visual sales technology into their sales processes, companies can maximize profits while minimizing costs. Early adopters of visual sales enablement can save valuable time by arming each team member with an incredibly powerful and easy-to-use resource. This enables every touchpoint and interaction to be an upselling opportunity, allowing businesses to increase their sales and revenue.

Young adult smiling professional Asian business woman wearing suit holding smartphone looking at mobile phone using apps on cellphone technology texting standing on urban city street outside.

Invest in sales and marketing tools to improve customer engagement and loyalty

Sales and marketing tools are some of the smartest investments in the face of economic headwinds. As hotels look at their costs, shifting investment to their sales and marketing efforts allows revenue to keep flowing while competition reduces their marketing investments. Hotels will improve customer engagement while taking advantage of a quieter competitive landscape, and they will garner more loyalty through continued outreach, staying top of mind.

Improve your current platforms and add rich content to tools you’re already using to convert a wider audience

With sales enablement tools, your current investment doesn’t become obsolete — instead, it makes all of your resources more effective and efficient. Improve your current platforms and add rich content to tools you’re already using to reach a wider audience. Dive deep into your platforms and integrate engaging content where it makes sense. Enhance your website, PDFs and social pages where you’re already seeing traffic. Combine your best resources and pull them into more touchpoints to engage a wider audience to improve your conversion rates. Visiting Media’s Success Managers provide expertise and consultation where we see maximum returns.

Leverage automation tools such as templates to curate the sales experience and reduce labor costs

Automation will be more important than ever to increase your team’s efficiencies. You can multiply your team’s hours in the day by templatizing their work. Through sales enablement tools, you can rely on a brand standard template for immersive proposals, pitch decks and RFPs, lightly customizing and curating each proposal quickly with just enough of a personal touch to intrigue buyers and provide a white-glove sales process — with minimal overhead.

Business process and workflow automation with flowchart. Scheme

Increase avenues for booking directly to accelerate decision-making time and increase your pipeline velocity

Provide a path to purchase at every point along the customer’s virtual and in-person journey. Good sales and marketing enablement tools should speed up the buying process by integrating with your lead forms, bringing in direct email, text and phone access into every digital, visual experience. Don’t give your best leads away to third-party channels if you don’t have to. With immediate access to your sales teams, keep your revenue in your pocket and increase opportunities to close bookings faster.

Businesses which invest in technology early see higher returns and faster rebounds in uncertain times

TrueTour has proven to be an essential tool for hotels and event companies when faced with economic uncertainty. By allowing users to leverage sales enablement, they can quickly access a variety of innovative visual content types that can be deployed throughout the world. This helps them gain a competitive advantage and streamlines their on-site, hybrid and remote environments for salespeople and staff, no matter the resources in the local marketplace. Additionally, the efficiencies brought about by this technology have resulted in ROI far beyond what was expected, drastically reducing time spent on manual tasks and freeing up time for more important work. With TrueTour, hotels have seen a quicker rebound during previous economic downturns, saving costs and increasing their selling capabilities.

 

Connect with our Sales Team today for a full demo to see why companies around the world choose TrueTour to equip their sales teams with best-in-class platform capabilities.

Request a demo to learn more.