How do you engage with potential guests and prospects in a crowded digital landscape? With a constant stream of information battling for consumer’s attention, it’s crucial to captivate the imagination of potential buyers right from the start. A report from Threekit shows that using 3D technologies in the online shopping experience can increase conversion rates by up to 40%. Imagine what is possible with an immersive experience placed at the beginning of the buying journey. Like a net capturing demand, a hotel’s brand character can extend well beyond its four walls.

Computer-Generated Imagery (CGI) has emerged in this scenario as a revolutionary tool for the hospitality industry. It refers to the application of computer graphics to create or contribute to various forms of media. CGI offer unparalleled flexibility and significant cost savings for businesses. These digital visual assets can be tailored to specific needs, providing an extensive range of customization options without the constraints of traditional photography or videography.

Let’s dive into 2 different approaches to leverage CGI to increase business bookings.

#1 – Pre sell properties under construction or renovation

One of the most significant benefits is the ability to showcase rooms and amenities that haven’t been built yet. This enables potential customers to visualize the property before its launch date, giving them a better understanding of what they can expect in their stay and events. By showcasing properties under construction or undergoing renovations, CGI can effectively secure bookings in advance.

Ownership groups also take advantage of CGI when embracing the technology to develop their final products and court investment. It empowers leadership to make strategic portfolio decisions, enhances investor relations’ capabilities and showcases their development pipeline in a unique way.

#2 – Showcase meeting spaces with different set up styles

CGI can help hotels showcase their meeting spaces with different layouts, without the need for additional inventory or production. It gives clients a better understanding of how to utilize the venue and helps in making informed decisions.

Visualizing different setups using CGI acts not only as a catalyst for imagination but also as a concrete planning tool. Potential buyers can fully immerse themselves in the property, exploring different arrangements without the expensive and time-consuming requirement of physical staging. This fosters an emotional connection, enabling prospects to envision the final outcome and this experience with other decision makers. It also builds trust faster and allowing quicker decisions and enhancing group sales team’s workflows with shorter planning process.

Conclusion

CGI is not merely a tool for visualization. It is an essential element for pre-selling and strategic planning in the hospitality industry. Whether it’s through captivating aerial views, visuals of spaces still under construction, or customizing meeting settings, CGI enables hotels to provide a glimpse into the future. It helps build anticipation, trust, and confidence among potential customers and stakeholders, effectively securing more sales and investment. The workflow efficiencies and time-saving benefits further produce rapid time-to-value.

When you have dozens of immersive asset classes to choose from, CGI is one of many which hotels are leveraging on a daily basis. At Visiting Media, we specialize in consulting with hotels, brands, management, and ownership on the best mix of immersive visuals at every level of the organization and every step of the guest journey. Our goal is to empower teams with the correct mix of resources at the right time, capturing and creating demand, all with an eye towards compliance and brand consistency.

Embracing CGI is embracing a future where imagination meets reality, providing a powerful competitive edge in an ever-evolving market. Visiting Media supports digital asset production around the globe. Our service provides virtual site inspection visuals of the highest quality. Our portfolio goes from 360 photos, to 3D models, CGI and more, all loaded into our sales enablement platform purpose-built for hospitality sales teams.

Want to learn more about Visiting Media’s CGI Managed Services? Request a demo today!