Pumpkin Ridge Golf Club has leveraged TrueTour to drive significant ROI for their event and private club membership business. Get an in-depth look at the simple steps Pumpkin Ridge has taken to multiply their efforts with the help of Visiting Media and the TrueTour™ APP.
ABOUT THE CLIENT
Pumpkin Ridge Golf Club is a championship golf club located in North Plains, Oregon, northwest of Portland. The award-winning 36-hole club opened 27 years ago in 1992 and has hosted several major golf tournaments, including the U.S. Women’s Open in 1997 and 2003 and the Safeway Classic on the LPGA Tour from 2009 through 2012. Pumpkin Ridge serves private members as well as the public, which requires a multi-faceted array of marketing tools to attract a large variety of customers.
TrueTour Meets Private Club Challenges Head-on
Most people in the private club industry face similar challenges: getting a variety of target customers to come experience the beautiful, remote location; showcasing the full beauty of the grounds in the dead of not-so-pristine winter; and juggling a robust schedule of last-minute private events, coordinating many demands from different directions.
Private Clubs are also selling more than features – they’re selling a lifestyle and an exclusive experience. Clubs can’t only say they’re the best, they have to be able to show they’re the best. With Visiting Media, Pumpkin Ridge Golf Club is able to back up their claim and show guests why they stand out amongst the competition.
Christina Dalton, Director of Sales at Pumpkin Ridge, had a few unique challenges before partnering with Visiting Media:
“We’re both a private and public club, attracting corporate business, weddings, community events, members and the general public. The biggest pain point was sending out multiple static pictures to convey our entire package. Having all of my assets all in one place, able to tailor my communication with my prospect from the use of one tool makes all the difference. I REALLY enjoy that element of the TrueTour™ APP. I can use it on property tours and when on the phone with people. The more materials that get input, the more powerful the tool gets.”
“We also had trouble conveying the space to our corporate clients when they didn’t have the time to come out to the property and really look and decide this was the space for them.”
Multiply Your Team’s Efforts – TrueTour™ Provides Exponential Growth
Christina needed to capitalize on her limited hours in the day and find a tool that multiplied her efforts. “It’s almost like adding a second chair to the department to help me speed the process of the tour. Being either here or working with customers remotely, sharing the tour via email or text is so easy. It’s in essence doubling our team’s size. Your impact is higher because you can reach more people a lot faster.”
Make the Site Visit Obsolete for Your Busy Corporate Prospects
TrueTour also helped Christina book more businesses that otherwise would not have been able to visit the club ahead of time for a tour. “We do a lot with Nike and Intel, and their admins can’t always get over here to see the space they’re looking for. With the in-the-month / for-the-month business, it allows for a quick turnaround when arranging last-minute business. They can see the space they’re going to be using, which allows them to gauge their numbers and move forward quickly with a decision.”
“Being able to showcase a property when you can’t get a prospect out to you, having that tool in your hands, I’m not just showing the customer I’m the best, I’m proving to you that I’m the best. “
Don’t Let Winter Get Your Sales Down – TrueTour Puts Your Best Foot Forward
“In the winter months, that’s when you’re really building your pipeline of prospects to come out and see the property, and half the time we’re under snow or it’s raining, and it’s not the ideal time to showcase the property. Here, I have a catalog of immersive visuals with multiple setups of the club house at prime time, I get to say ‘look at this beautiful club, can’t you just picture yourself here?’ And they really can, as if they were here during the best time of the year. It really does sell itself at that point.”
Multiply Your Investment With the Help of Visiting Media’s Property Coaches
TrueTour saves you time and money but the powerful features built into TrueTour actually improves the bottom line in a very real way. In less than 2 weeks of use, Christina made Pumpkin Ridge’s investment back – and then some! – using TrueTour at just one trade show event.
“The biggest win so far was the Portland Bridal Show.” In order to attract new brides during the show, Visiting Media’s support reps got her set up from start to finish, feeling comfortable generating leads and using the tool on the spot. From that single event, she booked eight weddings without a bride ever setting foot on the property or physically touring the space.
Visiting Media’s support team also includes a personal property coach, working with you side by side as you apply to the tool to new scenarios. You aren’t left wondering how to maximize its benefits, and don’t need to train your entire team all on your own.
Using TrueTour’s powerful virtual reality feature, Christina booked eight weddings on the spot!
“I have to thank the Support team for that, because I didn’t know how all of the features worked together, but they walked me through everything step by step until we were confident in putting the tool in front of an audience of hundreds of people over the course of one afternoon.”
If you’re considering TrueTour for your company and haven’t pulled the trigger, Christina says,