Visiting Media worked with Kimpton Hotels & Resorts to power one of the first in-navigation virtual reality experiences in hospitality, providing mobile viewers an instant call-to-action to be transported into a property immediately.

Virtual Reality at Every Website Visitor’s Fingertips

The first of many Kimpton hotels to launch a VR experience on mobile, the Kimpton Hotel Van Zandt (Austin, Texas) is located in one of the fastest-growing regions in the United States. As a bustling tourist destination, Kimpton reached out to Visiting Media to create a virtual reality experience for mobile visitors in order to attract their tech-native and mobile-first website visitors.

Directly from the navigation, a virtual reality experience is instantly accessible by any smartphone browser. One click, and their TrueTour™ sales enablement platform launches a VR-enabled experience, guiding the visitor directly into the hotel.

VR Tour link on mobile allows website visitors to instantly step inside directly from their smartphone.

Using Your Mobile Device, Click Here to View or Scan the QR Code Below:

Virtual Reality Call-to-Action Best Practices
All TrueTour™ customers can enable their content for Virtual Reality viewing. As we prepare for Web 3.0 and the metaverse, Visiting Media is preparing for the inevitable demand of next gen capabilities. Businesses need to be thinking about deploying a virtual reality UX into their customer’s path to booking.

These are just the tip of the iceberg. Consider three helpful tips to begin optimizing your site for meta:

• Virtual Reality CTAs Within Gallery Pages
• Virtual Reality Directly in the Site Menu
• VR Icons Alongside Social Sharing

Virtual Reality CTAs Within Gallery Pages

One of the more standard ways we’ve seen immersive content integrated into websites is on a photo gallery page. Whether linking to the VR experience within the gallery grid, or highlighted with a separate icon on the page, this is a fairly standard and common-sense location to put virtual reality content alongside other traditional (photo, video, 360°) media.

While certainly straightforward and effective, if you are using virtual reality to differentiate your brand, we recommend calling attention to this feature in a much more visible way.

Virtual Reality Directly in the Site Menu

Like Kimpton has done in the example above, mobile users are poised and ready to experience a virtual reality site visit when buying on mobile. Highlighting VR directly in their site navigation sends a strong signal that they’re a forward-leaning brand. Many brands talk about embracing innovation, but Kimpton is prominently practicing what they preach. Place a virtual reality CTA above the fold to increase active user engagement with your VR investment.

VR Icons Alongside Social Sharing

When website visitors see an icon of a bird, a rounded camera or a lowercase letter “f” — the logos for Twitter, Instagram and Facebook — global audiences know what those icons mean. Those are arguably some of the most recognized icons on the internet. Social media for years has been a symbol of a more authentic experience serving up fresh and timely content. Social sharing icons are ubiquitous, and virtual reality icons are rapidly becoming as widely used with tech-native audiences.

Using a simple VR icon as a gateway underscores that, to your brand, the virtual reality experience is as universal as social media. Wherever you display social icons, make sure to include your VR experience link. This subtle but powerful presence of VR keeps your brand signaling the right message to tech-forward consumers.

Virtual Reality Opens the Metaverse Gateway

In preparation for Web 3.0, Visiting Media recommends all customers prepare their websites, social media and third-party platforms with VR integration capabilities. Powered by TrueTour, Kimpton properties succeed at making those early investments in virtual reality which is setting them up for the next evolution of immersion.

Soon, Visiting Media will be offering current customers access to a metaverse marketplace for hotels and businesses interested in getting ahead of the curve. VR integration is a crucial first step to take advantage of these upcoming Web 3.0 capabilities.

Get Started with VR Integrations Today

For more tips on integrating virtual reality throughout brand touchpoints, speak with a member of our team to assist with implementing best practices on your website, in PDFs, proposals, presentations, social pages, third-party platforms and more.

Not yet a customer? Talk to our sales team for a platform demonstration and custom quote for your properties today.