Sales • Dec 15, 2023
A Deep Dive into Host Hotels & Resorts’ Sales Enablement Success with Visiting Media
In the ever-evolving landscape of the hospitality industry, staying ahead of the competition requires not just innovation, but a strategic approach to sales. Host Hotels & Resorts has been making waves in mastering sales enablement, and they recently shared their insights in an eye-opening webinar hosted by our CEO, Ben Powers. Joining him was Erich Jankowski, the VP of Revenue Management at Host Hotels, shedding light on how their collaboration with Visiting Media has transformed their sales strategy.
Shifting from Dollars to Value
Erich Jankowski, in a powerful statement, emphasized how their partnership with Visiting Media allowed them to shift the conversation from dollars to value. This paradigm shift is at the core of their success in engaging prospects, customers, and investors.
Innovating Property Marketing
One of the key strategies Host Hotels is employing is the innovative use of Visiting Media’s sales enablement platform, which is powered by immersive assets and Computer Generated Images (CGI). This cutting-edge approach allows them to pre-sell new properties before the official opening, giving potential guests a sneak peek into the luxury and experience that awaits them.
Exploring New Revenue Streams
Host Hotels is not just stopping at traditional revenue streams. They are exploring ancillary revenue streams by leveraging immersive assets for upselling. The focus is on enhancing customer engagement and increasing the propensity to upsell offers. This approach not only boosts revenue but also enhances the overall guest experience.
Elevating Investor Conversations
In the world of real estate and hospitality, investor relations are crucial. Host Hotels’ Investor Relations team utilizes the power of digital assets, employing an immersive platform to showcase newly acquired properties to investors. This not only provides a visually stunning presentation but also enhances transparency and confidence in investment decisions.
Empowering Sales Managers and Account Executives Effectively
Hotel sales teams play a pivotal role in the success of any hospitality business. Host Hotels uses the sales enablement platform as a tool for sales managers to engage with meeting planners before, during and after on-site visits. This approach significantly increases the likelihood of conversion by providing a more informed and immersive buying experience.
Conclusion
Host Hotels & Resorts has demonstrated that mastering sales enablement is not just about adopting new technologies; it’s about reshaping conversations, exploring innovative avenues, and creating a seamless, immersive experience for all stakeholders.
As the hospitality industry continues to evolve, Host Hotels stands as a beacon of success, showcasing the transformative power of sales enablement when harnessed strategically. Their collaboration with Visiting Media serves as an inspiring example for others in the industry looking to redefine their approach to sales and revenue generation. Watch the full replay of the webinar to dive deeper into the strategies and insights shared by these industry leaders. The future of hospitality is not just about increasing sales; it’s about selling the value, and Host Hotels & Resorts is leading the way.
To learn more about sales enablement for your property, connect with our sales team for a personalized demonstration today.
Request a demo to learn more.
Sales • Dec 15, 2023
A Deep Dive into Host Hotels & Resorts’ Sales Enablement Success with Visiting Media
In the ever-evolving landscape of the hospitality industry, staying ahead of the competition requires not just innovation, but a strategic approach to sales. Host Hotels & Resorts has been making waves in mastering sales enablement, and they recently shared their insights in an eye-opening webinar hosted by our CEO, Ben Powers. Joining him was Erich Jankowski, the VP of Revenue Management at Host Hotels, shedding light on how their collaboration with Visiting Media has transformed their sales strategy.
Shifting from Dollars to Value
Erich Jankowski, in a powerful statement, emphasized how their partnership with Visiting Media allowed them to shift the conversation from dollars to value. This paradigm shift is at the core of their success in engaging prospects, customers, and investors.
Innovating Property Marketing
One of the key strategies Host Hotels is employing is the innovative use of Visiting Media’s sales enablement platform, which is powered by immersive assets and Computer Generated Images (CGI). This cutting-edge approach allows them to pre-sell new properties before the official opening, giving potential guests a sneak peek into the luxury and experience that awaits them.
Exploring New Revenue Streams
Host Hotels is not just stopping at traditional revenue streams. They are exploring ancillary revenue streams by leveraging immersive assets for upselling. The focus is on enhancing customer engagement and increasing the propensity to upsell offers. This approach not only boosts revenue but also enhances the overall guest experience.
Elevating Investor Conversations
In the world of real estate and hospitality, investor relations are crucial. Host Hotels’ Investor Relations team utilizes the power of digital assets, employing an immersive platform to showcase newly acquired properties to investors. This not only provides a visually stunning presentation but also enhances transparency and confidence in investment decisions.
Empowering Sales Managers and Account Executives Effectively
Hotel sales teams play a pivotal role in the success of any hospitality business. Host Hotels uses the sales enablement platform as a tool for sales managers to engage with meeting planners before, during and after on-site visits. This approach significantly increases the likelihood of conversion by providing a more informed and immersive buying experience.
Conclusion
Host Hotels & Resorts has demonstrated that mastering sales enablement is not just about adopting new technologies; it’s about reshaping conversations, exploring innovative avenues, and creating a seamless, immersive experience for all stakeholders.
As the hospitality industry continues to evolve, Host Hotels stands as a beacon of success, showcasing the transformative power of sales enablement when harnessed strategically. Their collaboration with Visiting Media serves as an inspiring example for others in the industry looking to redefine their approach to sales and revenue generation. Watch the full replay of the webinar to dive deeper into the strategies and insights shared by these industry leaders. The future of hospitality is not just about increasing sales; it’s about selling the value, and Host Hotels & Resorts is leading the way.
To learn more about sales enablement for your property, connect with our sales team for a personalized demonstration today.
Request a demo to learn more.