Feb 24, 2022

Our Take on the Metaverse: How Digital Twins Will Open New Revenue Channels

avatar Chelsea Schroeder

At first blush, the metaverse — a digital universe which supports an alternate reality — could seem intimidating to brick-and-mortar businesses. We see massive potential for our customers to open up revenue channels in the metaverse. Let us share a few ways we’re preparing for the metaverse today.


Not too long ago, you may have struggled to connect with a client on Zoom. Now it’s second nature to meet on a video call. When a technology is in the early adoption phase, all it takes is one event to push adoption over the tipping point.

At Visiting Media, one of our core values requires us to think in a limitless manner, with “and/both” thinking. We see the metaverse as having immense potential. The tech advancements that used to take 5 years to develop are now taking 6 months. With Gen Z’s future spending power, the new opportunities in the metaverse will be led by the next generation who are already creating their own worlds on a daily basis.

Before we dive in, what is the metaverse?

The metaverse is an immersive digital environment of independent, yet interconnected networks that will use emerging protocols for communications. It enables persistent, decentralized, collaborative, interoperable digital content that intersects with the physical world’s real-time, spatially indexed and organized content.

Source: Gartner Research & Consulting, February 2022

Here are just a few ways we envision our customers leveraging the metaverse.

  • Site inspections in your property digital twin
  • Dual-location hybrid events for your customers
  • Exclusive rewards redeemed in your metaverse “clubs”

What is a digital twin?

Photo-realistic digital copy of your property in 3D; resembles an exact duplicate of your property in the digital world. Acts like a holodeck allowing you to place objects and people freely inside in any quantity.

Site inspections in your digital-twin property

Soon, the fastest and easiest way to show off your property will be in your digital twin property in a virtual dimension. In the metaverse, a site inspection can be as true to life as the real thing. Soon, the public will expect a metaverse site inspection, just as they expect virtual 360° and 3D models today.

Imagine walking a site inspection with a customer in the metaverse, or hosting metaverse open houses as often as possible. You can provide just as many perks, networking opportunities and rewards to visitors of a metaverse open house as you can in person, multiplying the creativity. Have a famous artist perform during your open house, and change the furniture and decor with each song to showcase an array of event setups and furniture layouts. They’ll be taking metaverse pictures during the event to use as real-world inspiration and sharing them with their friends. Give away digital swag guests can redeem at home to commemorate their visit.

Soon, virtual trade shows will be possible in the metaverse, selling booths, signage and sponsorship opportunities right in your digital twin property just as you would at a live trade show.

Dual-location hybrid events for your clients

During the pandemic, companies had their first foray into hosting fully virtual and hybrid events in the corporate space. As companies worked out the kinks in the corporate world, we saw this as just the tip of the iceberg. With experiences in the metaverse heading to consumers, the ease and sophistication of meta events will grow exponentially.

Think about doubling your event space and booking events simultaneously with a digital twin of your property. Just as you might charge a site fee for your physical space, earning revenue for event spaces in the metaverse will provide incremental revenue. Imagine a young couple hosting an intimate backyard wedding ceremony with their closest family, and twenty minutes later they’re partying at their reception at a Bermuda resort in the metaverse with hundreds of their friends. As this couple dances the night away at your metaverse beachfront wedding space, another couple is there in person saying “I do.” In-person events will never go away, but the shift will come in the form of blended experiences and dual-location events.

Consumers and businesses will crave the creative flexibility of virtual and in-person events as the possibilities to mix and match blended experiences become endless.

Exclusive rewards redeemed in your metaverse “clubs”

Companies will incentivize adoption of the metaverse by offering their customers exclusive perks in virtual spaces and referral bonuses for bringing their associates.

Bringing hospitality rewards programs into the metaverse, experiences will be redeemed and points unlocked when your members join you at your properties in the metaverse just as they would when checking in.

Alternatively, high-profile metaverse experiences could be ‘unlocked’ for frequent travelers. Encourage real-life travel with metaverse rewards. Members can redeem virtual experiences from the comfort of their home, such as metaverse concerts, sporting events or festivals at your property or other partner businesses in the area.

What should I do today to prepare for the metaverse?

We expect, and are preparing for, the ROI opportunity for our customers: eliminating the costs to stage event spaces, opening dual streams of revenue for properties, eliminating you or your customer’s need to be present to sell, all while taking advantage of an emerging technology that will be the norm.

We’re already working with customers to put VR integration links onto their property websites. We can very easily provide a “Step Into VR” link to invite folks to tour your spaces virtually right now. All you need to do is contact your Success Manager to get you set up with your VR links today.

Within a year, our platform will be engineered to integrate with the metaverse. If you’re interested in becoming a beta tester for this emerging technology before it hits the public, or are interested in integrating VR links onto your website now, let us know.

Fill out our form below to start your metaverse journey with Visiting Media:

Name
Platforms
Max. file size: 50 MB.

Request a Demo

  • This field is for validation purposes and should be left unchanged.
Feb 24, 2022

Our Take on the Metaverse: How Digital Twins Will Open New Revenue Channels

avatar Chelsea Schroeder

At first blush, the metaverse — a digital universe which supports an alternate reality — could seem intimidating to brick-and-mortar businesses. We see massive potential for our customers to open up revenue channels in the metaverse. Let us share a few ways we’re preparing for the metaverse today.


Not too long ago, you may have struggled to connect with a client on Zoom. Now it’s second nature to meet on a video call. When a technology is in the early adoption phase, all it takes is one event to push adoption over the tipping point.

At Visiting Media, one of our core values requires us to think in a limitless manner, with “and/both” thinking. We see the metaverse as having immense potential. The tech advancements that used to take 5 years to develop are now taking 6 months. With Gen Z’s future spending power, the new opportunities in the metaverse will be led by the next generation who are already creating their own worlds on a daily basis.

Before we dive in, what is the metaverse?

The metaverse is an immersive digital environment of independent, yet interconnected networks that will use emerging protocols for communications. It enables persistent, decentralized, collaborative, interoperable digital content that intersects with the physical world’s real-time, spatially indexed and organized content.

Source: Gartner Research & Consulting, February 2022

Here are just a few ways we envision our customers leveraging the metaverse.

  • Site inspections in your property digital twin
  • Dual-location hybrid events for your customers
  • Exclusive rewards redeemed in your metaverse “clubs”

What is a digital twin?

Photo-realistic digital copy of your property in 3D; resembles an exact duplicate of your property in the digital world. Acts like a holodeck allowing you to place objects and people freely inside in any quantity.

Site inspections in your digital-twin property

Soon, the fastest and easiest way to show off your property will be in your digital twin property in a virtual dimension. In the metaverse, a site inspection can be as true to life as the real thing. Soon, the public will expect a metaverse site inspection, just as they expect virtual 360° and 3D models today.

Imagine walking a site inspection with a customer in the metaverse, or hosting metaverse open houses as often as possible. You can provide just as many perks, networking opportunities and rewards to visitors of a metaverse open house as you can in person, multiplying the creativity. Have a famous artist perform during your open house, and change the furniture and decor with each song to showcase an array of event setups and furniture layouts. They’ll be taking metaverse pictures during the event to use as real-world inspiration and sharing them with their friends. Give away digital swag guests can redeem at home to commemorate their visit.

Soon, virtual trade shows will be possible in the metaverse, selling booths, signage and sponsorship opportunities right in your digital twin property just as you would at a live trade show.

Dual-location hybrid events for your clients

During the pandemic, companies had their first foray into hosting fully virtual and hybrid events in the corporate space. As companies worked out the kinks in the corporate world, we saw this as just the tip of the iceberg. With experiences in the metaverse heading to consumers, the ease and sophistication of meta events will grow exponentially.

Think about doubling your event space and booking events simultaneously with a digital twin of your property. Just as you might charge a site fee for your physical space, earning revenue for event spaces in the metaverse will provide incremental revenue. Imagine a young couple hosting an intimate backyard wedding ceremony with their closest family, and twenty minutes later they’re partying at their reception at a Bermuda resort in the metaverse with hundreds of their friends. As this couple dances the night away at your metaverse beachfront wedding space, another couple is there in person saying “I do.” In-person events will never go away, but the shift will come in the form of blended experiences and dual-location events.

Consumers and businesses will crave the creative flexibility of virtual and in-person events as the possibilities to mix and match blended experiences become endless.

Exclusive rewards redeemed in your metaverse “clubs”

Companies will incentivize adoption of the metaverse by offering their customers exclusive perks in virtual spaces and referral bonuses for bringing their associates.

Bringing hospitality rewards programs into the metaverse, experiences will be redeemed and points unlocked when your members join you at your properties in the metaverse just as they would when checking in.

Alternatively, high-profile metaverse experiences could be ‘unlocked’ for frequent travelers. Encourage real-life travel with metaverse rewards. Members can redeem virtual experiences from the comfort of their home, such as metaverse concerts, sporting events or festivals at your property or other partner businesses in the area.

What should I do today to prepare for the metaverse?

We expect, and are preparing for, the ROI opportunity for our customers: eliminating the costs to stage event spaces, opening dual streams of revenue for properties, eliminating you or your customer’s need to be present to sell, all while taking advantage of an emerging technology that will be the norm.

We’re already working with customers to put VR integration links onto their property websites. We can very easily provide a “Step Into VR” link to invite folks to tour your spaces virtually right now. All you need to do is contact your Success Manager to get you set up with your VR links today.

Within a year, our platform will be engineered to integrate with the metaverse. If you’re interested in becoming a beta tester for this emerging technology before it hits the public, or are interested in integrating VR links onto your website now, let us know.

Fill out our form below to start your metaverse journey with Visiting Media:

Name
Platforms
Max. file size: 50 MB.

Request a Demo

  • This field is for validation purposes and should be left unchanged.