The Oregon Restaurant and Lodging Association held their annual convention in Bend, Oregon last week. Visiting Media president, CEO and inventor of TrueTour®, Ben Powers, was honored to deliver the keynote address on a topic near and dear to his heart, what he calls the “Immersive Content Movement.”
The event was also an exciting opportunity to announce publicly a partnership between TravelOregon.com, Visiting Media and ORLA! Starting October 1, all ORLA members in the lodging category will be able to display as many videos and pictures as they’d like, using TrueTour’s technology, and made possible by ORLA.
“The Immersive Content Movement is what I and others (like Google) observe consumers being drawn to more and more when shopping online,” says Powers. “Whether seeking a product, an experience, a service, the perfect meal or the perfect get-away, the desire to immerse oneself into a place virtually before ever stepping foot is becoming more mainstream. Consumers are gravitating towards immersive and assistive visual marketing to inform them.”
What does this mean for businesses? “It’s actually really exciting,” Powers continues. “We can not longer just throw a lot of information at a consumer and overwhelm them with features. The traditional sales process is a thing of the past. Now, we are asked to listen to our audience, authentically advocate for them, invite them to engage with us and let them take control over their own buying experience.”
A few of Ben’s key points from his ORLA presentation earlier this month
Here at Visiting Media, Powers has answered this Immersive Content Cry with his innovative virtual product, TrueTour®. Not only does TrueTour integrate all of the latest immersive and virtual technologies like virtual reality, 3D modeling, 360˚ video, 360˚ photography, aerial photography, and others, but it also invites a business to present the customer with a unique experience he or she can control. A person can literally navigate every aspect of his our her journey, discovering everything and anything about a business, all from within a single iframe.
Powers reflects on his ORLA presentation. “Technology moves so fast, and it can feel pretty intimidating to many business owners and marketing teams. I love showing folks how approachable and fun immersive content can be. Even more importantly,” Powers adds with a smile, “We have the chance to share our businesses with our favorite consumers now in a completely new and effective way. This is just the beginning of a really fun ride.”
To find out more about TrueTour, ORLA or Travel Oregon, email firstname.lastname@example.org.