Our TrueTour™ PartnerList feature is a highly valuable tool for building relationships with other businesses and boosting your reputation as a qualified source of knowledge. By showcasing your favorite vendors you are growing your sense of community and providing your audience with useful information.
Your PartnerList transforms your TrueTour from a simple virtual brochure into an invaluable resource and tool used by your target audience and favorite customers. What could be better than that?
Follow these 5 steps to easily create an impactful PartnerList:
Step 1 | Name Your PartnerList
The very first step is to make your PartnerList easy to find and helpful to your audience! Take advantage of our customization options and give your PartnerList a compelling name which lets your customers know what it is. “Local attractions,” “fun things to do,” “our favorite wedding vendors” are just a few examples.
By naming your PartnerList an obvious title, it will be irresistible!
Step 2 | Select Businesses That Complement Your Own
As with any partnership, you want to ensure that you have a great working relationship with the vendors that you select. It should easily make sense as to why you would join forces. Choose vendors, strategic partners and influencers you would regularly collaborate with while keeping in mind similar style aesthetics, budget ranges, and target audiences. You don’t want to list partners who wouldn’t be the right fit for you or your customer.
Step 3 | Diversify Your Vendor List
You want to provide your TrueTour™ audience with your top recommended vendors to make their planning process easier. Try to give them a variety of options while avoiding an oversaturated list of a particular type. For example, you wouldn’t want to list ten florists and five bartenders while leaving out caterers completely. Look at this as a list of partners you love working with not every partner you’ve ever worked with.
Do your best to give your recommendation for each specialty within your industry. Crafting a diverse PartnerList is the perfect way to show your familiarity of your field. However, if you don’t currently have anyone in mind for a specific category you can always hop back into your dashboard and grow your list later. A great component to the PartnerList tool is that you can update and add to it at any time!
Step 4 | Choose Partners That Have Successful Track Records With You
It will be the most beneficial to everyone involved if you select partners that are familiar with your location and can provide a positive story and/or experience to customers. Imagine the reassurance your customers will feel when they see that you’ve already produced positive outcomes with your partners.
Step 5 | Encourage Partners to Have Their Own TrueTour™ Membership
One of the highlights of this feature is that other TrueTour™ demos are very quickly accessed from within the directory. Located directly under the website option is a link to your partners’ TrueTour™. This expands the experience of the customer and provides the added benefits of immersive marketing to your preferred vendors. Not to mention, there’s a good chance they will return the favor and list you as well.
PartnerList as a great way of creating strategic alliances with your favorite vendors. You can show them how generously you are promoting their business and ask if they would return the recommendation on their website, or even share your TrueTour! Show them how easy it is to embed on any web page!
Bonus Step | Vendors With Clear Websites and Easy Forms Of Contact Are Ideal
Again, one of your priorities when using PartnerList is to make things easier for your customers. Recommending businesses with clear and cohesive websites and social media profiles show that you value professional resources who can easily be reached by potential clients. Ensure that users will have an effortless experience from the moment they open TrueTour™ to the moment they actually chat with someone from your PartnerList.
Remember, this is a chance to build your ultimate directory, without ever having to leave your TrueTour! Take advantage of the opportunity and build your reputation as a trusted resource. The added value that your TrueTour will hold not only benefits your company but is highly beneficial for your partners and customers as well.
Interested in learning how you can earn one complimentary year of your TrueTour membership simply by building your PartnerList? Learn all the details here! If you happen to run into any questions while exploring the PartnerList feature feel free to get in touch and one of our Support Specialists would be happy to assist!
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