Jun 25, 2018

The Power of the Beacon: Marketing to Your Immediate Target Market

avatar Ben Powers
New TrueTour Transponder BeaconImagine holding a small beacon in your pocket, which you have programmed with a powerful strategic message perfect for the environment you find yourself in – perhaps a trade show floor or a festival event.

With a single click, anyone within a 400 meter range of you receives your message on their phone, offering them something they can’t resist. Your message delights the audience and they appreciate the instant gratification of your offer.

Perhaps you’ve already experienced “proximity marketing.” Most likely if you’re a Starbucks fan, you’ve received a free drink for more than one happy hour occasion. Or perhaps you’ve walked into a store and been pinged about the 10% offer made just for you.

Proximity marketing is incredibly effective, and we are very close to being able to offer this technology to our members!

Here are just a few features you might enjoy:

40 character message
Add clickable links (no limitation on url types)
Messages and links are active immediately – no delay
Easy to include graphics, photos and YouTube videos
Put ads on a timer
Works on any smartphone
Clickable links include phone number and website, so immediate contact
Includes social share
… and more features still in the “works”…

Are you intrigued? Would this interest you? We’d love to hear your thoughts, questions and comments on proximity marketing. Write a comment below or contact us directly!

 

Request a Demo

  • This field is for validation purposes and should be left unchanged.

Jun 25, 2018

The Power of the Beacon: Marketing to Your Immediate Target Market

avatar Ben Powers
New TrueTour Transponder BeaconImagine holding a small beacon in your pocket, which you have programmed with a powerful strategic message perfect for the environment you find yourself in – perhaps a trade show floor or a festival event.

With a single click, anyone within a 400 meter range of you receives your message on their phone, offering them something they can’t resist. Your message delights the audience and they appreciate the instant gratification of your offer.

Perhaps you’ve already experienced “proximity marketing.” Most likely if you’re a Starbucks fan, you’ve received a free drink for more than one happy hour occasion. Or perhaps you’ve walked into a store and been pinged about the 10% offer made just for you.

Proximity marketing is incredibly effective, and we are very close to being able to offer this technology to our members!

Here are just a few features you might enjoy:

40 character message
Add clickable links (no limitation on url types)
Messages and links are active immediately – no delay
Easy to include graphics, photos and YouTube videos
Put ads on a timer
Works on any smartphone
Clickable links include phone number and website, so immediate contact
Includes social share
… and more features still in the “works”…

Are you intrigued? Would this interest you? We’d love to hear your thoughts, questions and comments on proximity marketing. Write a comment below or contact us directly!

 

Request a Demo

  • This field is for validation purposes and should be left unchanged.