Spire Hospitality, an industry leader using technology and innovation to enable top sales and marketing performance, is excited to leverage the TrueTour Test Drive program across their management portfolio! From New York to Boca Raton, Seattle to Burbank, hotels and resorts across the country will soon maximize immersive technology, showcasing an immersive standard of excellence.

Ginny Morrison, Senior Vice President of Sales & Marketing, leads the launch of the program company-wide. “Visiting Media will help SPIRE lead the industry at using technology and innovation to maximize sales performance. We’re excited to partner with them and use TrueTour™ as a way to differentiate SPIRE properties and open up new incremental revenue pathways!”

High Peaks Resort, being the inaugural Spire hotel to pilot their all-company Test Drive program, will lead the first Test Drive launch and integration with the TrueTour platform, with many more hotels coming on board before 2020.

Managing both luxury resorts as well as Select Service properties such as Doubletree and Embassy Suites (Hilton) and Holiday Inn & Suites (IHG), TrueTour’s Test Drive program provides packages fit for each level of service and accommodation. For large and small properties focusing on special event spaces, group bookings, or upselling luxury suites, the Test Drive Program will set up each unique property for success and provide competitive advantages while maintaining impeccable brand standards.

Stay tuned when we unveil High Peaks Resort and other exciting properties in the Spire Hospitality portfolio and see exactly how Spire will leverage a number of unique properties across the country!