Visiting Media Trade Show

Four Tips to Elevate Your Tradeshow Experience in 2018

If you participate in the trade show event cycle for your business – either as a booth or as a guest – you may be excited to know the industry is changing under your feet….. literally.

For many of us, the rush of the trade show circuit is one with which we have a love-hate relationship. It involves a great deal of travel, tremendous preparation and the work often begins after the networking has finished and potential negotiations can commence. It is also where the pulse of your industry connect, thrive, share and plan for the rest of the year.

I could write several volumes on the history of this particular model of marketing, but needless to say that technology’s influence – in particular, the introduction to (and warm reception of) virtual reality may have a very positive impact on our ability to engage, interact and introduce our businesses in an entirely new way. Continue Reading…

Black Oak Casino Resort

TrueTour® Success Story: How Black Oak Casino Resort Stands Out From The Crowd

We know that your job in sales is to effectively describe your business, location, venue, space or event in order to increase potential customers. When one of our members is exceptional in how they succeed in achieving this task, we think sharing their success story is newsworthy!

This week we spoke with Maegan Sullivan, Black Oak Casino Resort’s Hotel Sales Manager in Northern California. In this Insider piece, Maegan shares her secrets with us how TrueTour® solves significant challenges for her in communicating her resort to guests from around the world.

Read on for some great ideas you can copy and try yourself! Continue Reading…