Hundreds of wineries are successfully using TrueTour to connect with their consumers every day, engaging with people all across the world. Most wineries use TrueTour to showcase their spaces and promote in-person tasting room visits, private tasting experiences and events. But TrueTour can elevate engagement beyond simply driving foot traffic. With the multitude of possibilities to leverage TrueTour, you may not be using the tool to its fullest potential. Here are a few new ideas to increase your ROI – from the tasting room to trade sales, and beyond.
Let’s look at a few ways TrueTour can bring your consumer’s experience to the next level.
1. Digitally Enhanced Tasting Experience with Direct Contact Capture
Enhance the tasting experience by virtually walking your guests through the source vineyards while they’re tasting through their flight. With an iPad at the tasting bar or club lounge, you can showcase the exact vineyard where their wines were sourced within an HD, immersive-360 ̊ experience. Shot on the most beautiful day of the year just before harvest, they will view the source at its most pristine while they smell, sip, savor and enjoy. Then send them your tasting notes or club collateral via email or text from within your TrueTour to ensure you capture their information for future follow up.
2. For Wine Club Members: Bring Your Source Vineyards, Estate, Production Facilities and Winemaker Into Homes Across the Globe and Showcase the Entire Winemaking Journey
Share your winemaker’s insights directly with your high-value club members as they walk through their customized TrueTour. With audio hotspots, consumers can learn about the wines directly from the winery’s owners and growers. Keep your members engaged with amazing immersive experiences throughout the year that tells your story. You can even deliver a live feed of harvest and let them follow along on the journey from vineyard to glass.
3. Promote Exclusive, Private Events by Granting a Taste of What’s Possible
With a team of 360 ̊ photographers ready to drop by with 48-hour’s notice, you can now leverage your most intriguing VIP events. Our photographers capture a gorgeous event setup in under five minutes with our 360 ̊ technology, which allows HD-quality immersive visuals to be gorgeously showcased in no-time. As you reveal ever-more-unique setups of your private event spaces, see your bottom line increase as you book more imaginative and larger-scale events.
4. Grab Their Attention Wherever Your Business Lives Online – TripAdvisor, Google, Social, On Your Website…
TrueTour goes beyond the device your salespeople have in their hands. With integrations directly in TripAdvisor, Google, on social and beyond, you can reach potential visitors where they’re booking and differentiate yourself from your competition.
5. Enhance Your Green Initiatives by Reducing Collateral Through an Interactive Digital Brochure
Environmental ethics are more important to consumers than ever before. As wineries take care to be stewards of the environment in their farming practices, so should their hospitality experience reflect that ethos. Provide digital guides and brochures within your TrueTour to be a complete collateral management system. Share your collateral digitally through SMS and email straight from TrueTour, providing valuable information in the palm of their hand.
National Brand Engagement
6. Help National Sales Teams Find, Present and Share Information – Updated in Real Time from One Dashboard
Use TrueTour as a presentation portal with the most up-to-date wine notes and sales documents built right in. Your customized TrueTour gives your sales teams a way to seamlessly present and share vital information wherever they are, provided to key accounts with the touch of a button. All of our messages are trackable, which notifies the sales team as soon as their contact has opened and viewed the content they’ve shared.
7. Immerse Key Accounts in the Estate Experience to Motivate Site Visits
Motivate your key accounts to come visit and experience all your winery has to offer, above and beyond a simple seated tasting and tour. Pitch a unique experience using immersive visuals and they won’t be able to stay away.
8. Reach New, High-Net-Worth Consumers Through Retargeting Tools and Differentiation
Differentiate yourself on a national scale through interactive, immersive selling tools that can be showcased right on your bottle’s label. Once they visit your TrueTour through a QR code on the back of your bottle, you’ll be able to leverage a tracking pixel and retarget them through their online journey, achieving higher brand recognition and reeling them in.
9. Attract a New Pool of Talent Candidates by Creating a Personal Connection
Recruiting across time zones and reaching beyond the regional talent pool is becoming essential for wine brands. Creating a personal connection with long-distance candidates can broaden your opportunities to attract strong prospects to your team. Build that emotional connection with a true-to-life TrueTour experience, opening your doors in a whole new way.
10. Tell Your Unique Story
A consumer isn’t only forming a connection with your wine – they’re forming a connection with you. Conveying your story through the most immersive visual sales tool on the market can only work in your favor. Don’t just tell your story – show your history and your passion, the elements that make your winery particularly unique. Amplify your VIP one-to-one experience, making it accessible to the masses, and you’ll find a new level of magnetism for your brand above the competitive digital noise. Build a true, immersive personal connection with your consumers and you’ll cultivate a new level of brand loyalty and affinity to you.
Want to start using your TrueTour in new ways to drive ROI? Reach out to one of our Support Team members now. We’ll guide you every step of the way.
We’re excited to help you achieve all the benefits TrueTour has to offer!