Managing hotels, especially select service hotels, is a challenging feat. These properties are typically smaller, have fewer meeting spaces, and lack the same level of resources and staff than full-service hotels. As a result, hotel management faces challenges in maintaining sales efficiency and keeping up with operations. Dealing with a diverse range of customers, from SMERF groups to corporate transient business, and focusing on long-term stays, complicates the go-to-market motion for these hotels. With only a handful of staff handling all sales processes, being proactive often takes a back seat. In fact a Forbes study indicates that sales people spend only 35% of their time actually selling, the rest is distributed between logistics and internal operations — with administrative tasks taking the lead with almost 15% of their time.

That is where sales enablement comes into play, empowering teams with operational efficiency. By transforming reactive sales processes into a proactive approach, hotels can attract new business instead of solely responding to inquiries and getting bogged down by administrative duties.

Sales enablement focuses on identifying potential corporate rate opportunities, targeting in-house guests for upselling, and overall better time and resource management.

Key advantages of utilizing a sales enablement platform in select service hotels

• Enhance the effectiveness of promoting your proximity and location compared to your competitors.
• Save on expenses with fresh and captivating content, all stored and organized in one place.
• Boost revenue from room upgrades by 25% through front desk and phone upselling.
• Showcase your hotel in every conversation with customers by adding an immersive experience link on the email signature.
• Expand your web traffic and bookings with website, OTA, and third-party channel distribution.
• Stand out from competitors when proactively selling through eye-catching and personalized first-touch materials.

Whether featuring family-friendly dining and recreation areas, live-work spaces for business travelers, or spacious event centers, with a sales enablement platform, hotels can work with the best blend of immersive content for their needs and goals.

Implementing a sales enablement platform in select service hotels is not just an upgrade—it’s a strategic necessity. It equips limited staff with the tools to maximize efficiency, enables proactive selling that capitalizes on the hotel’s unique offerings and drives significant revenue growth. By leveraging technology to streamline operations and enhance guest experiences, these hotels can thrive in the increasingly competitive hospitality market. Thus, for any select service hotel aiming to elevate its success, investing in sales enablement is a decision that promises substantial returns.

Visiting Media empowers hundreds of select-service hotels

Today, thousands of hotels and resorts trust Visiting Media to provide a world-class competitive advantage. Our platform is about more than just immersive content loaded into one place. Ultimately, it’s about enabling teams to sell more, faster and better.

Want to learn more? For real select service customer examples, read about The Unique Way Select Service Hotels See Success with TrueTour .