This post is the second of our Customer Journey series. Last week we broke down the concept of a customer journey and how to go about building one that works for you. This week we’ll be explaining how utilizing 3D modeling and Matterport within TrueTour® can elevate the customer experience even further.
Before we get started, we suggest reading the first part of this series, How to Create a Customer Journey, as this post is an extension of that. Go through each section for building a customer journey and keep track of your answers in one place, whether that be on paper or a word document shared with your team. It’s important to know why you want to create a better customer journey, who your ideal customer is, and how you want them to feel. Having your answers readily available while you work through the development of adding 3D models to your user experience will give you a clear direction.
Why is 3D Modeling Different?
3D models allow you to explore more deeply than you would in a standard floor plan. Matterport is the current leader in 3D model technology, and Visiting Media is honored to be 3D Model experts. 3D models can maneuver your perspective and move at your own pace. The “dollhouse effect” offers a wonderful aerial view of the space outstanding for planning or decorating events. 3D models are interactive, engaging, and bring a “fun factor” to any venue space.
Set the Aesthetic of Your 3D Model
The items that make up your floor plan should be well placed and pleasing to the eye when the 3D model is captured. Remember, this is a way to capture audiences in ways that you haven’t before; it’s imperative to have a space that is both compelling and put-together.
How Can a 3D Model Transform Your Customer’s Perspective?
With 3D models you’re allowing your customer to move freely they feel as if they have the driver’s wheel. With still photos the photographer controls the angle and viewpoint; with 3D modeling the user has all the control. This brings to the table an immersive experience that enables users to feel as if they are truly there. For those planning an event or wanting to get the feel for a space, 3D models give you a sense of context and spacial connection more than any other visual delivery available today.
How to Implement a 3D Model
If you’d like to update or add a 3D model to your TrueTour, contact us to schedule an appointment with our content team. We’d be happy to review the details, prepare your venue, and get your 3D models up and running.
Stay tuned as we will be continuing this series over the next few weeks. We will examine industry-specific case studies and then plunge into advanced topics, such as how to create marketing campaigns for your TrueTour.
Are you finding this series helpful? Have you used 3D modeling to change the perspective of your audience? If so, how did it go? Join the discussion below.