During this revolutionary time in technology, we constantly strive to impress our members as well as our end-users. This means releasing new features that push the limits of the digital user-experience and providing the utmost customer care.
Our goal with TrueTour® is to shake up how businesses and their audiences communicate and to increase meaningful conversions. We want our members to move beyond the typical marketing outlets and into this new realm of mixed marketing.
Your Average Virtual Tour vs. TrueTour: The First Virtual Brochure
The traditional virtual tour has been gaining popularity over the years as a way to show off your space. While still a relatively new technology we’re seeing it become more common for venues to include virtual tours in their marketing and sales plans. With the average virtual tour, users can explore a space under their own control via any digital device. With TrueTour we aim to take this concept further.
Look at TrueTour as an extension of a virtual tour. We’re taking a tool that’s been shown to engage audiences but adding more to it. We’ve done this in order to help visitors satiate their curiosity and to help businesses close more deals along with easing and speeding up the decision-making process for customers.
Our slogan is “TrueTour is so much more than a virtual tour.” We pride ourselves on developing the first virtual brochure that invites users to explore more than just a floorplan. They can simultaneously explore detailed PDFs with additional info, videos, strategically placed calls to action, 360˚ content and much more. We are answering questions within the platform so that less time is spent on the phone, on email, or in meetings. We are also offering more reasons for customers to quickly convert without ever leaving the interface.
Added Benefits That TrueTour Offers:
360 Photography, 3D Models + Even More
When there are cutting-edge options out there such as 360 videos and 360 photography to show off your business, why should you have to choose how you reach clients? Why not have it all in one location and let your customer choose the feature that resonates closely with them?
We’ve even made it easy to embed your Google Walking Tour, Matterport 3D Models and Dollhouse floor plans, PDF documents, and list of preferred vendors directly into TrueTour. Thus making the entire planning process easier for both our members and their customers.
How does TrueTour play a revolutionary role in today’s digital marketing world?
It’s simple, TrueTour uses the idea of connectivity by merging traditional and immersive marketing together in one place that’s easy to share. Today marketers and business owners care about providing their target audience with a positive experience while communicating at a quicker and more effective pace. TrueTour prioritizes both of these values in order to present the ultimate sales tool.
What does this mean for the hospitality industry?
The hospitality industry is one that can very easily capitalize on TrueTour’s features because it is focused on selling a feeling or experience. A hotel or resort virtual tour can give the viewer an idea of a space, but TrueTour takes it a step further by showing them the environment during another season or giving them ideas of what they can do in the area. You can even list pricing packages and special offers on the platform which can speed up the buying process and provide you with leads that are ready to buy, reserve, book, or schedule.
How about the private event industry?
Our technology can completely transform how someone plans an event. It’s a great tool for wedding venues to send to prospective engaged couples. Private event facilities have found it useful when working with coordinators.
The perfect example of how it can be found highly beneficial is when planners need to reference the floor plan or see the space again. Instead of scheduling another appointment to review decor placement and event details they can simply hop onto TrueTour when it’s convenient for them.
We fully intend on continuing to break new ground in the future, whatever that may be, and deepening the relationship between our members and their customers. The possibilities for TrueTour are endless and we’ll keep seeking immersive ways to engage audiences. Stay updated on the latest features by joining our newsletter or weekly Virtual Happy Hours.
What are your thoughts on combining all your marketing strategies into one cohesive place?
Would you find this beneficial to your business? How do you see TrueTour affecting the Hospitality and Event industries?