Woodside Hotel Group, the preeminent operator of distinguished, independent hotels, restaurants and spas in California, has officially launched Visiting Media’s TrueTour™ Immersive Selling Technology across their complete portfolio of hotels. Each property now leverages one-of-a-kind, bespoke 360°/3D sales technology to showcase their unique character and charm.
Woodside Hotel Group, the preeminent operator of distinguished, independent hotels, restaurants and spas in California, manages a portfolio of ten hotels and eleven restaurants from the Carmel Valley to Calistoga. To showcase each of their properties’ offerings, TrueTour’s sales and marketing platform was customized to fit each property’s needs, syndicating every TrueTour to one single corporate hub. With this expansion of immersive technology across their company, Woodside Hotel Group becomes one of the first management companies leading the charge in standardizing immersive sales and marketing technology throughout their entire portfolio.
From Bodega Bay Lodge on the scenic Northern California Coast, to Harvest Inn in the heart of Napa Valley, to the Stanford Park Hotel, an oasis in Silicon Valley, each property exemplifies the outstanding hospitality people come to expect when visiting these world-famous regions. TrueTour’s selling technology gives each of these properties the ability to shine. These properties get to share customized immersive experiences which can transport any viewer with an internet connection virtually on property in an instant. TrueTour is designed to increase group, event and transient ROI many times over via expedited booking speeds and salesperson efficiency at scale.
“We’ve been incredibly happy working with Visiting Media on this large-scale rollout of TrueTour. From the sales and communication process, to the integration into our direct retail channels, to the incredible quality of our visuals working seamlessly with the technology itself. Any technology we use at our properties must match the excellence of our property experience. TrueTour reflects our high standards and fits seamlessly into our overall brand. We can communicate in a whole new way with our leisure and event customers, and we’ve seen an increase in selling speed and sales efficiency as a result.”
Josh Hogan
VP Sales, Marketing & Revenue Management
Woodside Hotel Group
Ben Powers, VP of Sales, Hotel & Resort Division for Visiting Media, was key to launching this program with Woodside Hotels. “Woodside is one of a limited number of brands who have committed to elevating their sales and marketing to meet the 21st-century customer where they are. We’re looking forward to seeing their sales increase and their marketing power elevate with the standardization of TrueTour across their portfolio. This new way of immersive selling is the next step in the digital revolution of event and leisure selling, and Woodside Hotel Group is ahead of the pack.”
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