IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has launched a TrueTour Test Drive program across their Company Managed and Luxury Division, providing access for over 70 hotels in North America to a bespoke, state-of-the-art immersive 360° and 3D sales solution at a significant savings. With this move, IHG becomes one of the global hotel groups leading the charge in the standardization of immersive sales and marketing tools.

As a global leader in hospitality excellence, IHG continues to bring value to their customers in new and exciting ways. Standardizing the TrueTour platform across their Company Managed and Luxury portfolio will amplify the ability to create an emotional connection with their customers and bring a sense of immersion and connection.

With the TrueTour Test Drive Program, every property who comes on board will receive ongoing immersive 360°/3D content creation; hands-on, start-to-finish support across their sales teams; website, email and proposal integration; and immersive content syndication to third-party platforms such as Google, TripAdvisor, CVent, OTAs and more!

“A small group of InterContinental properties utilized Visiting Media’s TrueTour tool in 2018 and 2019 and experienced very positive results. We’re excited to present this opportunity to other IHG properties at a discounted rate under Visiting Media’s TrueTour™ Test Drive program. Using this experiential technology we will reach customers in a new and exciting way and continue to differentiate our hotel experiences from competitors. We support this initiative and would love to get a significant group of properties on board.”

Carey Hardy
Senior Manager, Channels & Loyalty
Activation | CMH & Luxury
InterContinental Hotels Group

Ben Powers, VP of Sales, Hotel & Resort Division for Visiting Media, expresses why this alliance is so powerful for IHG properties who come on board. “IHG’s Company Managed and Luxury Division encompasses the peak of IHG’s luxury brands. Bringing together a number of impressive brands under the IHG portfolio, including InterContinental, Kimpton, Regent Hotels & Resorts and others, syndicating these properties’ sales and marketing content into one central hub will elevate global sales power and create a new type of sales experience not yet seen in the hospitality marketplace.”

The future looks bright with IHG and Visiting Media as TrueTour takes their luxury sales and marketing to the next level!

Learn how the TrueTour Test Drive program can multiply your hotel groups’ sales and marketing ROI at scale. Contact us today to schedule your free demo: