First Hospitality selects Visiting Media, the global leader in 360°/3D selling enablement technology for the hospitality industry, as their preferred provider across their portfolio. As part of their pandemic response and recovery plan, virtual site inspections are key to increasing revenue and maintaining safe operations through 2021 and beyond.
Visiting Media’s virtual selling enablement platform, TrueTour™, empowers dozens of First Hospitality properties with unmatched 360°, 3D, site inspection and content delivery capabilities as part of their Emerge Stronger campaign. A multi-faceted approach to build customer trust and increase momentum through the COVID-19 rebound, First Hospitality’s adaptability and revenue generating focus has yielded a 122% RevPAR Index and 443% group RevPAR Index through 2020.
First Hospitality has carved out a reputation as a forward-thinking hotel developer, investor, and management company, who currently manages 21 brands throughout the U.S., totaling more than 50 hotels and over 7,000 rooms. Their innovative, technology-focused approach is shared with Visiting Media, with the mutual goal of maintaining safe connections between hotels and their customers, reaching them as early as possible in the buying cycle via new strategies and solutions.
With the TrueTour™ platform, First Hospitality properties will find it far easier to capture a larger share of the rebound, upsell their luxury rooms & suites, sell their event spaces in person and at a distance, and communicate with customers through the power of a bespoke virtual 360°/3D platform. They are already seeing return on investment in the 5-and-6-figure range for future group and event bookings. Their strong usage metrics and application of virtual best practices makes them a leading example for implementing an immersive marketing strategy. Application goals include increasing average booking speeds, upsell rates, and increasing incremental revenue.
“As one of the most visionary development and management groups in the industry, we’ve seen impressive results with First Hospitality properties already using TrueTour technology and are excited to see more properties coming on board,” says Ben Powers, SVP of Sales, Hotel & Resort Division. “As their properties exceed expectations with forward-thinking solutions, Visiting Media is excited to be a part of their commitment to excellence through our bespoke immersive selling technology. With the success seen so far with our current First Hospitality customers, it’s going to be extremely rewarding to help these properties new to TrueTour multiply their sales and marketing ROI.”
“Over the past year, the ability to facilitate virtual site tours has been critical to keeping our business moving safely but will also be key as business picks up and sales teams are able to share even occupied spaces with clients.” says Emily Dailey, Director of Marketing for First Hospitality. “Visiting Media and TrueTour play a major part in our marketing and direct sales efforts and have been integrated into that ecosystem. Our properties are impressed with the quality of immersive visuals and how easy the tool is for their customers to use. It is a key tool to succeed in this ever-changing landscape.”
After a successful pilot program, with exceptional usage by individual properties and active engagement shown in marketing analytics, First Hospitality is launching TrueTour with a second round of hotels at the end of 2021.
Connect with Visiting Media’s Executive Sales Team to learn more about the cutting-edge sales solutions available to properties around the globe.
About First Hospitality:
First Hospitality is a nationally recognized hospitality investment, development, and management company. Founded by Stephen L. Schwartz in 1985—the company operates and owns properties throughout the United States with a portfolio of over 50 properties across 21 brands. First Hospitality credits its success to its award-winning, people-focused culture, which delivers outstanding guest experiences, high associate engagement, and superior financial performance. Frequently recognized as industry leaders and sought after by investors and guests alike, the company ranks among top employers and operates acclaimed hotels and restaurants, including multiple AAA Four Diamond properties. First Hospitality redefines industry standards; its vertically integrated platform provides immersive hotel and food and beverage experiences and world-class investment, development, and third-party management services. For more information, visit www.firsthospitality.com.