When introducing a completely new product, it can be extremely challenging to explain its benefits to the world. Remember Steve Jobs’ first keynote introducing the iPhone? Remember the slow hushed gasp of awe and wonder that descended over the audience as they started to realize the miracle of technology that was about to change global behavior as they knew it?
There’s only one Steve Jobs, we know, we know…. but, in all honesty, that is how we feel around here at Visiting Media headquarters when trying to explain the benefits of TrueTour® to our members! And, when a member DOES embrace the power of TrueTour and takes our word for its capabilities, it is so exciting!
That’s why when Overleaf Lodge and Spa followed our recommendation to replace their existing photography with our TrueTour 360˚ photo gallery to show off their exclusive suites and event venue, we had to do an office dance party and share their successful project with you!
Make A Better First Impression
Located on the cliffs of Yachats overlooking the ocean, the Overleaf Lodge and Spa offers an unforgettable experience for those looking to get away to the Oregon Coast, relax, refresh and enjoy the beauty of the sea.
When guests are inquiring about the rooms they come to the website to view room photos, read about amenities, and answer a few basic questions to evaluate their interest. They may or may not pick up the phone to book a reservation based on the first impression your website makes.
Overleaf Lodge and Spa decided to try replacing their static 2D photos of Sunset Suite with a customized TrueTour 360˚ photograph. The result? Immediate immersion, an invitation to engage with the space, navigate throughout it, and get a much more realistic evaluation of the space.
We aren’t aiming to replace your gorgeous photography or remove the need for the on-site tour. We are simply strengthening the buying decision process, improving your ability to sell and qualifying the inquiry so it is an excellent one.
Engage, Engage, Engage
Our members tell us time and time again how much more helpful 360˚ photos are than 2D images. Again, we’re not suggesting you remove photos, we’re simply suggesting that you engage with your customers in the most immediate – and most effective – way. Why save the best for last? Why not answer their questions right away? Supplement your 360˚ photos with stunning photo galleries containing all of your detailed, 2D, close-up images. This way, one serves to better compliment the other.
Build Customer Trust
Especially for event venues and hospitality businesses, 360˚ is a phenomenal tool to showcase a space. Customers have confirmed they trust a 360˚ more than a 2D photograph. There’s something about being able to see a full interior. It propels our imagination to place ourselves there, whereas a photograph can be easily staged, incomplete, fragmented.
When content is married with immersive content on your website, the photograph can provide the detailed context to perfectly compliment your 360˚. The result is a very happy customer ready to book.
Customize Your TrueTour For All Your Needs
Here’s the best part. You can control the look and feel of your TrueTour for every web page. One TrueTour can literally serve all your needs with a few clicks of a button inside your member dashboard. Hide your menus to display a single 360˚, like Overleaf Lodge and Spa did, or place a fun and current banner ad upon landing, or embed a different 360˚ onto each web page – there are a million configurations you can select to create the best immersive experience for your customers.
We are thrilled to share Overleaf’s case study with you, and we hope you’ll take advantage of our Member Happiness team to help you make the most of your TrueTour. That’s what we’re here for! If you are willing to let us help you, we will show you just how powerful the power of TrueTour can be!