Jun 10, 2026
Smart Tour Builder: When AI Handles the Blank Slate
By Rawan Serna, Product Manager, Visiting Media
A hotel sales manager opens the platform. They need a property walk-through. Ten room types. Common spaces. Descriptions that sound useful to a planner instead of generic to everyone. Booking links and configurations that all have to land in the right place.
The hard part isn’t typing. The hard part is starting.
Smart Tour Builder: Custom Tours in Seconds
Smart Tour Builder is built around that one problem. It uses AI to pre-populate the tour with smart defaults, then gives you a structured Custom Tour to review, adjust, and send. The goal isn’t to make the hotel team think less about their content. It’s to remove the blank-slate decisions that bog down the workflow.
Here’s what the old builder got wrong: It asked users to make too many decisions up front. Which assets belong here? Which room types? Which configurations matter for this client? A smooth interface can be perfectly organized and still feel like a tax to someone trying to answer an RFP before their next meeting.
Why We Built This
As a former hospitality professional myself, I know firsthand the time it takes to respond to RFPs while juggling a thousand event-related tasks. My belief and ours as a company — the user shouldn’t have to learn the system’s internal structure before they can make something useful.
The AI is good at exactly the parts where context and defaults help. It can suggest descriptions, organize common spaces, and pre-populate sensible defaults for the way a hotel tour usually gets assembled. It can take the first decision from “everything” down to “review what’s already here.” That’s the right job for it.
AI-Supported Exploration by Your Clients and Guests
We’re also tightening the step after the tour is built. The last step shouldn’t be “copy these links, open your email inbox, remember the context, write a message, and hope nothing breaks.” We’re turning it into an AI-generated outreach package: draft, subject, and links in one flow.
That’s where the economics start to change. The workflow carries the seller from a buyer’s need to a complete response with fewer handoffs. The product handles the defaults, the seller applies judgment, and the package is ready to send.
How We Think About AI-assisted Workflows
The first question people ask about AI content creation is usually whether the AI can do the whole job. Wrong question. The better one: which part of the job creates the most drag for the user? For hotel content, the blank slate is the drag. Once there’s a reasonable first version on the screen, the sales manager can do what they’re good at. Correct a title. Drop the wrong asset. Change a description. Make the tour fit the actual customer in front of them.
Starting from nothing is where the time disappears. Smart Tour Builder exists to make that starting point feel obvious.
When building a hotel tour takes two minutes instead of 30, because the AI handled the blank-slate decisions, the constraint shifts. It stops being “do we have time to personalize content?” and becomes “how much more engaging can AI make this experience for our clients?” That’s the shift we’re after.
This feature will be live for customers on June 15. Contact us to learn more about our full suite of AI features custom-built to drive efficiencies at scale for property sales and marketing teams.
Jun 10, 2026
Smart Tour Builder: When AI Handles the Blank Slate
By Rawan Serna, Product Manager, Visiting Media
A hotel sales manager opens the platform. They need a property walk-through. Ten room types. Common spaces. Descriptions that sound useful to a planner instead of generic to everyone. Booking links and configurations that all have to land in the right place.
The hard part isn’t typing. The hard part is starting.
Smart Tour Builder: Custom Tours in Seconds
Smart Tour Builder is built around that one problem. It uses AI to pre-populate the tour with smart defaults, then gives you a structured Custom Tour to review, adjust, and send. The goal isn’t to make the hotel team think less about their content. It’s to remove the blank-slate decisions that bog down the workflow.
Here’s what the old builder got wrong: It asked users to make too many decisions up front. Which assets belong here? Which room types? Which configurations matter for this client? A smooth interface can be perfectly organized and still feel like a tax to someone trying to answer an RFP before their next meeting.
Why We Built This
As a former hospitality professional myself, I know firsthand the time it takes to respond to RFPs while juggling a thousand event-related tasks. My belief and ours as a company — the user shouldn’t have to learn the system’s internal structure before they can make something useful.
The AI is good at exactly the parts where context and defaults help. It can suggest descriptions, organize common spaces, and pre-populate sensible defaults for the way a hotel tour usually gets assembled. It can take the first decision from “everything” down to “review what’s already here.” That’s the right job for it.
AI-Supported Exploration by Your Clients and Guests
We’re also tightening the step after the tour is built. The last step shouldn’t be “copy these links, open your email inbox, remember the context, write a message, and hope nothing breaks.” We’re turning it into an AI-generated outreach package: draft, subject, and links in one flow.
That’s where the economics start to change. The workflow carries the seller from a buyer’s need to a complete response with fewer handoffs. The product handles the defaults, the seller applies judgment, and the package is ready to send.
How We Think About AI-assisted Workflows
The first question people ask about AI content creation is usually whether the AI can do the whole job. Wrong question. The better one: which part of the job creates the most drag for the user? For hotel content, the blank slate is the drag. Once there’s a reasonable first version on the screen, the sales manager can do what they’re good at. Correct a title. Drop the wrong asset. Change a description. Make the tour fit the actual customer in front of them.
Starting from nothing is where the time disappears. Smart Tour Builder exists to make that starting point feel obvious.
When building a hotel tour takes two minutes instead of 30, because the AI handled the blank-slate decisions, the constraint shifts. It stops being “do we have time to personalize content?” and becomes “how much more engaging can AI make this experience for our clients?” That’s the shift we’re after.
This feature will be live for customers on June 15. Contact us to learn more about our full suite of AI features custom-built to drive efficiencies at scale for property sales and marketing teams.