Customer Spotlight: Viceroy Hotels & Resorts

Luxury brands have done an incredible job innovating their way through a constantly changing environment throughout 2020 and into 2021. Viceroy Hotels & Resorts took initiative to implement the best way for their sales teams to sell at a distance.

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IHG Company Managed and Luxury Division Utilizes Visiting Media’s Test Drive Program to Bring TrueTour™ Immersive Selling Technology to Hotels

IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has launched a TrueTour Test Drive program across their Company Managed and Luxury Division, providing access for over 70 hotels in North America to a bespoke, state-of-the-art immersive 360° and 3D sales solution at a significant savings. With this move, IHG becomes one of the global hotel groups leading the charge in the standardization of immersive sales and marketing tools.

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