Visiting Media conversions

From passive to actionable: How to transform your video marketing

At Visiting Media, we talk a LOT about immersive content. We encourage you to create 360˚ photography and video, add interactive points of interest with calls to action, and we get very excited about engaging your customers with your visual media.

But, how exactly does this work?

Getting a ton of views on your online video campaign can feel great. However, the most valuable videos do more than just generate passive views and warm, fuzzy feelings. They encourage your audience to take action and become long-term, loyal customers.

To transform your video marketing from passive to actionable, let’s looks at some tips for achieving the 3 C’s of actionable online videos: conversations, connections, and conversions. Continue Reading…

Visiting Media

Today’s ‘try before you buy’ mindset is reshaping how people shop

When was the last time you bought something without consulting a review? If you’re like most folks, simple purchases can often set off a research project worthy of an academic dissertation. And for bigger things, like one’s annual vacation, online bookmarks and lengthy discussions are the tip of the iceberg. For life events – either personal or corporate…. forget about it.  Continue Reading…