In 2014, in the heart of Portland, Oregon, our founder envisioned a company that would revolutionize the way companies showcase their spaces and experiences. This vision gave birth to Visiting Media, a company dedicated to empowering hospitality sales teams with cutting-edge technology, exceptional content, and unparalleled customer service.

Fast forward to February 2025, and the world of hospitality has undergone significant transformations. Recognizing the need to evolve alongside the industry, we embarked on a journey to refresh our brand—an endeavor that reflects our growth, our core values, and our unwavering commitment to our clients.

Why a Brand Refresh?

Over the years, Visiting Media has expanded not only in size but also in the scope of our offerings. Our original branding served us well, but as we ventured into new territories and embraced innovative solutions, it became evident that our visual identity needed to mirror this evolution. We aimed for a refresh that would:

• Enhance Accessibility: Ensuring our brand is inclusive and welcoming to all.
• Modernize Our Appearance: Reflecting the contemporary and dynamic nature of the hospitality industry.
• Align with Our Core Messaging Pillars: Clearly communicating what we do, how we do it, and why it matters.

The Evolution of Our Visual Identity

Our brand refresh is more than just a new look; it’s a reflection of our dedication to clarity, collaboration, and growth. Here’s a glimpse into the elements we’ve updated:

• Primary Color – White: Symbolizing modernity, clarity, and a fresh start, white serves as the foundation of our new visual identity.
• Accent Color – Azure: A harmonious blend of blue and green, azure embodies trustworthiness, open collaboration, renewal, and growth.
• Retained Colors – Midnight and Bone: These colors provide balance and depth, grounding our brand in its established roots.
• New Highlight – Golden Turmeric: Introducing warmth, optimism, energy, hospitality, and quality, this hue adds a vibrant touch to our palette.

In addition to our refreshed color scheme, we’ve made deliberate design choices to enhance user experience:

• Sunsetting Red for Accessibility: To ensure our brand is accessible to all, we’ve retired the red color, focusing on combinations that offer better readability and inclusivity.
• Increased Contrast and Thoughtful Use of Whitespace: These adjustments make our content more engaging and easier to navigate, inviting users to spend more time within our application.
• Modern Design Language: Embracing light linework, rounded corners, and immersive visuals, our design aligns with contemporary aesthetics, enhancing storytelling and user engagement.
• Typography – Tomato Grotesk: This new display font offers a balance of playfulness and sophistication, contributing to a friendly and approachable brand personality.

Aligning with Our Core Messaging Pillars

Our brand refresh is deeply intertwined with our core messaging pillars:

What Do We Do?

Visiting Media empowers hospitality brands and companies to sell more spaces and experiences, more effectively.

How Do We Do It?

We leverage our hospitality sales expertise to deliver innovative technology, best-in-class content, and exceptional customer service.

Why Does That Matter?

Hospitality sales teams are often underserved and held back from reaching their potential. Visiting Media provides modern tools and content, enabling these teams to excel and drive more sales.

Looking Ahead

This brand refresh marks a new chapter for Visiting Media. It’s a testament to our growth, our adaptability, and our commitment to serving the evolving needs of the hospitality industry. We invite you to explore our updated website and experience firsthand the enhancements we’ve made.

As we continue to innovate and expand, our refreshed brand will serve as a beacon of our dedication to excellence and our passion for empowering hospitality professionals worldwide.

Thank you for being a part of our journey.

Warm regards,

The VISITING MEDIA Team