We are now in the final segment of our 5 part series about developing the ultimate customer journey. We started the series by defining the term in part 1, then in part 2 we explored how virtual reality and 3D modeling can play an integral role in the customer journey. In part 3 and part 4 we walked through fun case studies for both the hospitality and private event facility sectors. Here we’ll discover how to make your TrueTour® customer journey different from your competitors.
Note that this post is designed as an advanced sequel to its predecessors in the series, so we would recommend reading through the previous posts before diving into this one. For part 5, we’ll share our insider fave forms of engaging marketing campaigns that can be used as a foundation to which you can add your own unique ideas. Tackle the ideas that are most relevant to your space, or venue, or try them all!
Giveaways & Contests
Campaigns that include giveaways and offers for a chance to win something work quite well on social media, email newsletters, SMS messaging, and websites. It is definitely a tactic to consider incorporating in your TrueTour. Use the banner ad feature to do this and get their attention upon opening, or if you already have a contest landing page in place, upload the URL to your link gallery.
Take the gamification aspect further by introducing a scavenger hunt campaign using the platform. Plant clues and riddles in various areas that lead users to the next highlight on the journey. Interactive points of interest and and links are great features to take advantage of when strategizing this campaign.
Either use it as a way to encourage viewers to explore each room or as a way to sneak in some fun facts into the campaign. Holidays are the perfect time for this type of campaign. With Easter coming up, consider hiding Easter eggs in your TrueTour with either discounts, prizes, or stories. The same can be done for Halloween or winter holidays, or a calendar countdown to any special event.
This is the most effective way to reach people. Creating compelling stories that drive emotion and thought is the key to not only capturing someone’s attention but also making them remember you. Use the features in TrueTour to tell the story of your space and business. Share the history, the team behind the scenes, real customer experiences, or even a bit of humor if that works for your brand. Give them more than just prices and booking information.
E-Books & Interactive PDF’s
A popular tool for opt-in lists and blogs, e-books and interactive PDF’s can act as a way to build traffic to your TrueTour and to offer greater value to your audience. Include an exclusive workbook or checklist inside your PDF gallery and add interactive points of interest that link to it on your 360’s. A great example would be a wedding venue that offers a checklist of the wedding decor. To add onto that point, consider including icons that note popular places that clients prefer to place that decor, such as the ideal spot for the arbor or cake table. Think about ways to place valuable information while encouraging them to explore other areas of the TrueTour.
Other Ideas to Explore
- How can you still offer value to those who visit you in person with TrueTour? Try a link to augmented reality content or a guided tour option.
- At tradeshows and conferences, how can you utilize TrueTour to enhance the attendee experience? Our VR domes are a must-see for events!
What makes you unique?
Consider what makes your business stand out. How do you differentiate your product or services? How do you use visuals and language to enforce your brand? Now ask yourself how you can leverage those qualities to capture and convert inside of TrueTour. Use attributes that your business prides itself on and think of a new way you can communicate that.
Now that this series is coming to a close we want to challenge you to implement what you’ve learned! Answer all the questions asked within the series and test it out. Over time go back and analyze what your audience is clicking on and what is being underutilized.
Listen to your customers when you are talking with them or emailing back and forth. Do you still get a ton of the same questions even after they’ve seen your TrueTour? Maybe that means you need to make your FAQs easier to find. Are you finding that more hotel patrons are looking at your TrueTour versus event planners? Try rearranging your 360 content to show off your suites and amenities before the event space.
You always have room to grow and update the journey that your customer is on. The important thing is to be observant and responsive to their needs and how you can enhance their overall experience with you. Make things simple, fun, and engaging!
Thoughts on this post or the series as a whole? We hope it’s encouraged you to think constructively about the experience you offer your audience. If you want us to continue multi-post topics like this one drop us a note below or send us an email. And, we hope you know by now how much of a pleasure it is to work with you directly. Don’t hesitate to ask our Happiness Team to help create the perfect customer journey for your business. We love being a part of the creative process and seeing TrueTour in action.